O'Neill Events & Marketing Company Profile

Background

O'Neill Events & Marketing, headquartered in Kansas City, Missouri, is a full-service marketing and event management firm with a rich history spanning over 70 years. Founded by Pat O’Neill Sr., the company initially specialized in public relations and event publicity. Over the decades, it has evolved into a dynamic agency known for orchestrating some of Kansas City's most iconic events. The firm's mission is to engineer unique, experiential, and mission-driven events that resonate with the community, leaving attendees with a sense of magic and fulfillment. This commitment to excellence has solidified O'Neill's significance in the event management industry.

Key Strategic Focus

O'Neill Events & Marketing's strategic focus centers on creating and managing large-scale public and private events that authentically reflect the spirit of Kansas City. The company specializes in event management, convention management, public relations, and marketing. Utilizing a blend of traditional marketing mediums and creative strategies, O'Neill ensures that each event's target audience is not only aware of the event but feels compelled to participate. Their expertise encompasses brand management, sponsor activation, public relations, social media, website development, copywriting, media production, media buying, and digital strategy.

Financials and Funding

As of May 2025, O'Neill Events & Marketing reported annual revenues in the range of $750,000. The company operates as a privately held firm and does not publicly disclose detailed financial information or funding history.

Technological Platform and Innovation

O'Neill Events & Marketing leverages a suite of technological tools to enhance its event management and marketing services. Their tech stack includes:

DreamWeaver: For website development and design.

Floating UI and jQuery: To create dynamic and responsive web interfaces.

Google Tag Manager and Google Analytics: For efficient tag management and in-depth website analytics.

Bootstrap: To ensure mobile-first, responsive web design.

Apache HTTP Server: For reliable web hosting solutions.

These technologies enable O'Neill to deliver seamless digital experiences, both for event attendees and clients.

Leadership Team

The leadership of O'Neill Events & Marketing is spearheaded by Keli O’Neill Wenzel, who serves as the CEO and President. With over 25 years of experience, Keli has been the visionary force behind many of Kansas City’s most iconic civic, corporate, and entertainment events. Her notable contributions include co-producing the 2024, 2023, and 2020 Chiefs Super Bowl Championship Parades & Rallies, as well as the 2015 Royals World Series Parade. She is also the founder and director of the Boulevardia Festival and the Kansas City Irish Fest. Keli holds a Certified Festival and Events Executive (CFEE) designation and is a mayoral appointee on the Kansas City Neighborhood Tourism Development Board (NTDF).

Competitor Profile

Market Insights and Dynamics

The event management industry in Kansas City is vibrant and competitive, with numerous firms offering a range of services from corporate event planning to large-scale public festivals. The market is characterized by a demand for innovative, experiential events that engage diverse audiences.

Competitor Analysis

Key competitors in the Kansas City event management landscape include:

Jack Morton Worldwide: A global brand experience agency specializing in event marketing, with a significant presence in the region.

Impact XM: Focuses on experiential marketing and event management, offering services similar to O'Neill's.

MCI Group: Provides comprehensive event and association management services on an international scale.

Freeman: Known for its extensive event planning and production capabilities.

BCD Meetings & Events: Specializes in corporate meetings and events, offering a broad range of services.

These competitors offer a variety of event management services, each with its own areas of specialization and market focus.

Strategic Collaborations and Partnerships

O'Neill Events & Marketing has a history of successful collaborations that enhance its market position and innovation capacity. Notable partnerships include:

Boulevardia Festival: As the founder and director, O'Neill collaborates with local breweries, artists, and vendors to create a unique urban street festival experience.

Kansas City Irish Fest: O'Neill's leadership in this event involves partnerships with cultural organizations and sponsors to celebrate Irish heritage.

Kansas City Chiefs Super Bowl Parades: Collaborated with the Kansas City Chiefs organization and city officials to produce championship parades and rallies.

Kansas City Royals World Series Parade: Worked alongside the Royals organization and local authorities to manage the World Series victory parade.

These collaborations demonstrate O'Neill's ability to work with a diverse range of partners to deliver large-scale, impactful events.

Operational Insights

O'Neill Events & Marketing's strategic positioning is bolstered by its deep understanding of Kansas City's cultural landscape and its commitment to creating events that resonate with the community. The company's competitive advantages include:

Local Expertise: A profound knowledge of the Kansas City market allows for tailored event experiences.

Comprehensive Service Offering: From event planning to marketing and public relations, O'Neill provides end-to-end solutions.

Proven Track Record: Successful execution of high-profile events enhances credibility and attracts new clients.

Innovative Approach: Emphasis on creating unique, experiential events sets O'Neill apart from competitors.

These factors contribute to O'Neill's strong market position and its ability to deliver exceptional event experiences.

Strategic Opportunities and Future Directions

Looking ahead, O'Neill Events & Marketing is poised to capitalize on several strategic opportunities:

Expansion of Virtual and Hybrid Events: Building on experience with virtual events, O'Neill can offer hybrid solutions that cater to both in-person and remote audiences.

Sustainability Initiatives: Integrating eco-friendly practices into event planning to meet the growing demand for sustainable events.

Diversification of Service Offerings: Exploring new event formats and markets to broaden the client base.

Technological Integration: Leveraging emerging technologies to enhance event experiences and operational efficiency.

By focusing on these areas, O'Neill can continue to deliver innovative and impactful events that meet the evolving needs of clients and attendees.

Contact Information

Website: oneillevents.com

LinkedIn: O'Neill Events & Marketing

For more information about their services and upcoming events, visit their official website or LinkedIn profile.

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