O'Neill Company Market Research Report
Company Overview
Name
O'Neill
Mission of the Company
"The ocean is alive and we’ve got to take care of it." - Jack O'Neill (founder)
Founded
- Year: 1952
- Founder: Jack O'Neill
Key People
- Jack O'Neill: Founder (Details about other key people not available)
Headquarters
- Location: Moved from San Francisco to Santa Cruz
Number of Employees
No information is available
Revenue of the Company
No information is available
What is the Company Known For
O'Neill is known for:
- Inventing the neoprene wetsuit
- Innovating products within the surf and diving communities
- Commitment to sustainability and ocean conservation
- High-quality surf, swim, and outdoor wear
Products
Product Offerings
O'Neill offers a variety of products, mainly focusing on wetsuits, swimwear, and outdoor apparel. Products include:
- Men's and Women's Swimwear
- Wetsuits for Men, Women, and Kids
- Sandals and other accessories
- Surf and outdoor wear including tees, shorts, and dresses
Key Features
Wetsuits
- Technobutter Neoprene: Lightest and most flexible material for unmatched comfort and performance.
- Hyperfreak Series: Featuring the "No Tie Fly" closure system and TB4 technology for superior movement and thermal insulation.
Swimwear
- Boardshorts: High-end performance shorts with no-tie fly system, made from recycled polyester (REPREVE®).
Surf Booties
- Split-Toe Design: Allows for a more natural feel on the board.
Rash Guards and Other Apparel
- Design: Specifically created for a comfortable surfing experience.
Recent Developments
New Products
- Hyperfreak Fire Series: Featuring TB4 technology with recycled yarns infused with graphene for increased wear strength and flexibility.
- Surfers Not Street Children Collection: A series that features products inspired by the SNSC headquarters' door design, made by the children of the program.
New Features
- Technobutter Neoprene: Continual improvements in neoprene technology to enhance wetsuit performance.
- Eco-Friendly Materials: Increased usage of preferred materials like REPREVE® recycled polyester in product lines.
New Partnerships
- Surfers Not Street Children (SNSC): O'Neill has announced continued support and collaboration with SNSC, offering financial contributions and product donations to aid at-risk children through surf mentorship programs.
- Save The Waves Coalition: Partnership to protect surf ecosystems globally and contribute to the preservation of surf environments.
Ocean Mission
O'Neill’s Ocean Mission focuses on three main pillars:
1. Make Better Products: Commitment to sustainable materials and reducing environmental impact.
2. Supply Chain Governance and Policies: Ensuring visibility and transparency within the supply chain.
3. Positive Impact:
- O'Neill Sea Odyssey: Educational programs for ocean and environmental conservation.
- Community Projects: Active in initiatives like Save The Waves Coalition.
Corporate Social Responsibility
- Partnerships:
- Surfers Not Street Children: Focus on fostering self-sustainability and independence for at-risk children through surfing.
- Save The Waves Coalition: Collaboration aimed at preserving global surf ecosystems.
- REPREVE®: Usage of recycled materials to prevent waste and promote sustainability.
Conclusion
O'Neill continues to cement its reputation as a pioneer in surfwear innovation and ocean conservation. Their ongoing initiatives and product advancements align with their core mission of making a positive impact on the environment and surf community. The company’s dedication to sustainability, innovative product lines, and support for community-based programs like SNSC highlight its integral role in both industry and societal development.
