O Positiv Health Company Profile

Background

O Positiv Health, headquartered in Los Angeles, California, is a pioneering healthcare company specializing in dietary supplements tailored to women's health. Founded in 2017 by siblings Brianna and Bobby Bitton, the company launched with FLO, the first-ever gummy vitamin designed to alleviate premenstrual syndrome (PMS) symptoms. Since its inception, O Positiv Health has expanded its product line to address a broad spectrum of women's health concerns, including vaginal, digestive, skin, menstrual, and menopausal health. The company's mission is to prioritize and advocate for women's health by providing effective solutions for health concerns that have been historically overlooked.

Key Strategic Focus

O Positiv Health's strategic focus centers on developing science-backed, innovative products that address common yet often neglected women's health issues. The company emphasizes transparency, integrity, diversity, passion, teamwork, accountability, and inspiration in its operations. By leveraging cutting-edge technologies and collaborating with medical professionals, O Positiv Health aims to provide comprehensive care solutions that enhance women's well-being throughout various life stages.

Financials and Funding

Specific details regarding O Positiv Health's funding history, total funds raised, and notable investors are not publicly disclosed. However, the company's consistent product launches and expansion into major retail outlets, such as Target stores nationwide, indicate a robust financial strategy and successful capital utilization.

Pipeline Development

O Positiv Health has a dynamic pipeline of products designed to address various aspects of women's health. Key developments include:

FLO Women's Endocrine Superfood Powder: Launched in January 2025, this product supports total body hormonal balance, targeting the endocrine system to aid in managing stress, weight, skin, and mood.

URO Whole Body Probiotic: Introduced in January 2025, this 3-in-1 daily probiotic is formulated to support gut, skin, and oral microbiome health, addressing the complex needs of the female digestive system.

FLO PMS Complete: Launched in June 2023, this over-the-counter medication provides temporary relief from menstrual pain, cramps, aches, bloating, fatigue, and water-related weight gain.

RETRO Glowing Skin Gummy Vitamin: Entered the beauty category in January 2022, offering a gummy vitamin formulated with clinically-studied antioxidants to promote skin health.

Technological Platform and Innovation

O Positiv Health distinguishes itself through its commitment to science-backed formulations and innovative product development. The company collaborates with medical professionals to ensure the efficacy and safety of its products. Notable proprietary technologies and methodologies include:

Clinically-Studied Ingredients: Utilization of ingredients like AstaReal® Astaxanthin in the RETRO Glowing Skin Gummy Vitamin, known for its potent antioxidant properties.

Comprehensive Probiotic Formulations: Development of the URO Whole Body Probiotic, incorporating 10 clinically studied probiotic strains to support multiple facets of women's microbiome health.

Leadership Team

O Positiv Health is led by a dedicated team committed to advancing women's health:

Brianna Bitton: Co-Founder, instrumental in product development and strategic direction.

Bobby Bitton: Co-Founder, focusing on business operations and growth initiatives.

The leadership team collaborates closely with a medical advisory board comprising esteemed professionals:

Dr. Roxanne Pero: OBGYN MD, FACOG, FACLM, IFMCP, providing expertise in obstetrics and gynecology.

Dr. Jessica Shepherd: OBGYN MD, MBA, FACOG, contributing insights into women's health and wellness.

Dr. Sasha Hakman: OBGYN MD, FACOG, Reproductive Endocrinologist, specializing in reproductive health.

Dr. Saru Bala: Integrative Women’s Health ND, offering a holistic approach to women's health.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within O Positiv Health's leadership team.

Competitor Profile

Market Insights and Dynamics

The women's health supplement market has experienced substantial growth, driven by increased awareness and demand for products addressing specific health concerns. Key trends include a focus on natural ingredients, personalized nutrition, and the expansion of product offerings to cater to various life stages.

Competitor Analysis

O Positiv Health operates in a competitive landscape with several notable players:

Ritual: Offers multivitamins tailored for women, emphasizing transparency in ingredient sourcing and scientific research.

HUM Nutrition: Provides a range of supplements targeting beauty and wellness, with a focus on personalized recommendations.

Olly: Delivers gummy vitamins addressing various health needs, including women's health, with widespread retail availability.

These competitors focus on transparency, personalized nutrition, and accessibility, contributing to a dynamic and evolving market.

Strategic Collaborations and Partnerships

O Positiv Health actively engages in collaborations to strengthen its market position and advocacy efforts:

Period Nonprofit: Partners with this global nonprofit to distribute menstrual products to those in need and to end period poverty and stigma through service, education, and advocacy.

American Cancer Society: Serves as the lead sponsor of the 2024 Making Strides Against Breast Cancer Walk in Santa Monica, demonstrating a commitment to broader women's health initiatives.

Operational Insights

O Positiv Health's strategic considerations include:

Product Diversification: Expanding the product portfolio to address a wide range of women's health concerns, from PMS to menopause.

Retail Expansion: Securing placement in major retail outlets like Target to enhance accessibility and brand visibility.

Science-Backed Formulations: Emphasizing clinically studied ingredients to build consumer trust and product efficacy.

These strategies position O Positiv Health as a comprehensive provider of women's health solutions, differentiating it from competitors through a focus on overlooked health issues and innovative product development.

Strategic Opportunities and Future Directions

Looking ahead, O Positiv Health is poised to:

Expand Product Lines: Continue developing products that address emerging women's health concerns, leveraging scientific research and consumer feedback.

Enhance Digital Presence: Strengthen online platforms to provide educational resources, personalized recommendations, and direct-to-consumer sales channels.

Global Market Penetration: Explore opportunities to introduce products to international markets, adapting to diverse consumer needs and regulatory environments.

By capitalizing on these opportunities, O Positiv Health aims to solidify its position as a leader in women's health and wellness.