Oasis Turf & Tree Company Profile

Background

Founded in 1996 by Rob Reindl, Oasis Turf & Tree has established itself as a leading provider of lawn and tree care services in the Cincinnati, Dayton, and Northern Kentucky regions. The company's mission is to deliver worry-free lawn care solutions that promote healthier lawns, allowing homeowners to enjoy their outdoor spaces without concern. Emphasizing environmentally responsible practices, Oasis Turf & Tree focuses on soil health to achieve sustainable and vibrant landscapes.

Key Strategic Focus

Oasis Turf & Tree's strategic focus centers on providing comprehensive lawn care services that address the root causes of lawn health issues. By integrating Oasis Soil Health Bionutrition treatments, the company aims to restore and maintain soil vitality, reducing the reliance on chemical interventions. Their all-inclusive programs cater to the specific needs of residential customers, ensuring tailored solutions for diverse lawn conditions.

Financials and Funding

As of recent reports, Oasis Turf & Tree has achieved annual revenues of approximately $5.7 million. The company has raised a total of $350,000 in funding over one round, reflecting a strategic approach to financial growth and operational expansion.

Pipeline Development

In 2024, Oasis Turf & Tree initiated the construction of a new $8 million facility in Miami Township, Ohio. This 30,786-square-foot facility is designed to include corporate offices and warehouse space, accommodating the company's expanding operations and customer base. The project is expected to create approximately 80 new jobs upon reaching full capacity.

Technological Platform and Innovation

Oasis Turf & Tree distinguishes itself through the implementation of proprietary Oasis Soil Health Bionutrition treatments. This innovative approach focuses on enhancing soil ecosystems, leading to healthier lawns with reduced dependency on chemical treatments. By prioritizing soil health, the company offers environmentally responsible solutions that align with sustainable landscaping practices.

Leadership Team

Rob Reindl, Founder and President

Established Oasis Turf & Tree in 1996, transitioning from a career in financial services to pursue his passion for outdoor environments. Under his leadership, the company has grown significantly, emphasizing customer satisfaction and environmental responsibility.

Angela Reindl, Co-owner

Plays a pivotal role in the company's strategic planning and operational management, contributing to its expansion and success in the lawn care industry.

Competitor Profile

Market Insights and Dynamics

The lawn care industry in the Cincinnati and Dayton areas is competitive, with numerous companies offering a range of services. The market is characterized by a growing demand for environmentally friendly and effective lawn care solutions, prompting companies to innovate and differentiate their offerings.

Competitor Analysis

Cardinal Lawns

Employees: 42

Revenue: $8.3 million

Focus: Comprehensive lawn care services with an emphasis on customer satisfaction.

Weed Pro

Employees: 37

Revenue: $6.4 million

Focus: Specialized weed control and lawn maintenance programs.

Go Green Lawn & Tree Care

Employees: 19

Revenue: $4.4 million

Focus: Environmentally conscious lawn and tree care services.

Strategic Collaborations and Partnerships

Oasis Turf & Tree has been recognized for its growth and excellence, earning a spot on the Inc. 5000 list multiple times, including in 2023. This recognition underscores the company's commitment to quality and innovation in the lawn care industry.

Operational Insights

The company's emphasis on soil health and environmentally responsible practices provides a distinct competitive advantage. By addressing the underlying causes of lawn issues, Oasis Turf & Tree offers sustainable solutions that resonate with environmentally conscious consumers. Their comprehensive service packages and commitment to customer education further strengthen their market position.

Strategic Opportunities and Future Directions

With the construction of the new Miami Township facility, Oasis Turf & Tree is poised for significant growth. This expansion will enable the company to serve a larger customer base, introduce new services, and continue its commitment to environmentally responsible lawn care. By leveraging its expertise and innovative approaches, Oasis Turf & Tree is well-positioned to capitalize on emerging market opportunities and reinforce its leadership in the industry.