Ocean Media Company Profile

Background

Mission and Vision

Ocean Media's mission is to drive transformational business results through data insights, technology, measurement, and media performance.

Overview

Founded in 1996 and headquartered in Huntington Beach, California, Ocean Media is the largest independent media buying agency on the West Coast. The company specializes in media planning and buying across various channels, including digital, television, CTV/OTT, audio, and print. Ocean Media's client portfolio includes prominent brands such as Priceline, Etsy, Vroom, Rakuten, BetMGM, Mint Mobile, Realtor.com, and CarGurus.

Key Strategic Focus

Core Objectives

Ocean Media focuses on delivering data-driven media solutions that maximize clients' return on investment (ROI). The agency emphasizes transparency and accountability, providing clients with clear insights and a collaborative approach to media planning and buying.

Areas of Specialization

Media Planning and Buying: Expertise in strategizing and executing media purchases across multiple platforms.

Data Science and Measurement: Utilizing advanced analytics to inform media strategies and measure campaign performance.

Strategy and Insights: Developing tailored strategies aligned with client objectives to drive business growth.

Key Technologies Utilized

Ocean Media leverages proprietary data and analytics platforms to enhance media investment decisions. The agency employs cutting-edge technology tools to deliver real-time dashboards that track performance metrics across the media ecosystem.

Primary Markets Targeted

Ocean Media serves a diverse range of industries, with a particular focus on direct-to-consumer (D2C) internet and consumer product sectors. The agency's clients span various markets, including e-commerce, real estate, telecommunications, and online gaming.

Financials and Funding

Revenue

Estimates of Ocean Media's annual revenue vary:

$80.3 million: According to CompWorth and Growjo.

$20.9 million: As reported by Apollo.io.

$19.2 million: According to Buzzfile.

Employee Count

The number of employees at Ocean Media is reported as follows:

292 employees: CompWorth and Growjo.

260 employees: Apollo.io.

35 employees at the Huntington Beach location: Buzzfile.

Funding History

Ocean Media is a privately held company backed by private equity. Specific details regarding total funds raised and notable investors are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Ocean Media utilizes a proprietary data and analytics platform to inform media investment decisions. This platform enables the agency to plan and manage complex media buys while providing real-time dashboards that track performance metrics across the media ecosystem.

Significant Scientific Methods

The agency employs advanced analytics and measurement systems to assess campaign performance. By integrating data science methodologies, Ocean Media ensures that media strategies are data-driven and aligned with client objectives.

Leadership Team

Jay Langan, Chief Executive Officer: An advertising and technology executive with 27 years of experience, Jay has driven Ocean Media's innovative spirit through early investments in first-party data platforms, automated measurement systems, and AI technology planning tools.

Andrea Clark, Senior Vice President, Finance: Andrea directs all financial operations for the company, including financial reporting and analysis, client billing and reconciliations, budgeting, cash flow, and treasury management.

Gregg Bender, Senior Vice President, Client Services: With over 25 years of experience, Gregg ensures smart, insightful thinking and the highest level of service across the account service team.

Peter Twombly, Chief Growth Officer: Peter works closely with new and current clients to drive business growth across the Ocean Media network.

Stephanie Stanczak, Vice President, Media Investments: Stephanie oversees the Media Investment team for the US and Canada markets, ensuring strategic and data-driven media placements for clients.

Kevin Telkamp, Vice President, Media Operations: Kevin leads the operations and digital media buying teams, focusing on making media plans "come to life" through understanding and leveraging available technology.

Owen West, Senior Director, Digital Operations: Owen specializes in implementing tech and processes that allow brands and media buyers to measure, report on, and scale profitable campaigns.

Alissa Tarby, Senior Director, Media Strategy, NY: Alissa oversees a team focusing on direct response industry pricing, digital buying, and optimizing client media ROI.

Charis Cropp, Director, Strategy and Development: Charis crafts impactful cross-channel media strategies that drive brands toward their marketing objectives.

Tathagat Dwivedi, Vice President, Software Development & Operations: Tathagat oversees the development and maintenance of custom applications, leading a high-performing team that delivers business solutions for Media, Account, Finance, and Analytics teams.

Lori Kajiya, Vice President, Account Director: Lori leads client relationships across multiple accounts, helping brands connect with consumers and achieve their marketing goals.

Kevin Cozine, Senior Director, Media Strategy: Kevin oversees investments for new client launches and serves as the agency lead for multi-platform sports negotiations.

Shannon Bartholemey, Vice President, Digital Strategy: Shannon manages current clients' strategy and leads growth in the department by expanding adoption of channels across accounts.

Arzo Etemadi, Director, Programmatic Operations: Arzo is responsible for the day-to-day management and execution of all digital media campaigns.

Lynda Wiles, Director, Local Planning: Lynda oversees integrated strategy and planning for the BetMGM account and supports other clients needing to understand and address the nuances of local media.

Jessica Pondell, Account Director: Jessica manages the BetMGM account, overseeing the execution of media strategies, both local and national, sports team partnerships, and regionalized marketing plans.

Jillian Saul, Vice President, Local Media: Jillian specializes in crafting comprehensive media strategies that consistently deliver measurable results and maximize client ROI.

Jena Ball, Director, Human Resources: Jena leads the Human Resources department and is responsible for the strategic direction, development, implementation, and maintenance of all HR programs and functions.

Competitor Profile

Market Insights and Dynamics

The media planning and buying industry is highly competitive, with numerous agencies offering a range of services to clients across various sectors. The market is characterized by rapid technological advancements, increasing emphasis on data-driven decision-making, and a growing demand for integrated media solutions.

Competitor Analysis

Ocean Media's primary competitors include:

Media Fusion: A marketing agency offering media planning and buying services.

OH Partners: A full-service advertising agency specializing in creative and media solutions.

Elevation B2B Marketing: An agency focusing on B2B marketing strategies and execution.

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