Octagon - Company Research Report
Company Overview
- Name: Octagon
- Mission of the Company: "Pulling the strings. Striking the deals. Setting the pace."
- Founded: No information is available on the founding year and founders.
- Key People:
- Marianne Rotole (Chief Growth Officer, North America Marketing)
- Maria Kivimaa (Head of Planning)
- Laura Fairweather (Business Development and Marketing Director)
- Headquarters: Stamford, CT, USA
- Number of Employees: Over 1,000 globally
- Revenue: No information is available
- What is the Company Known For: A leading global agency in sports, entertainment, and culture, helping brands and individuals elevate their position through strategic and creative marketing efforts.
Products and Services
Products and Services Offered
- Brand Design
- High-level description: Designing unique brand identities that connect emotionally with the target audience.
- Campaigns
- High-level description: End-to-end execution of marketing campaigns focusing on digital, experiential, and traditional media.
- Creative Development
- High-level description: Crafting innovative and impactful creative work for brands.
- Experiential Marketing
- High-level description: Creating live, interactive experiences that engage consumers directly with brands.
- Sponsorship
- High-level description: Securing and leveraging sponsorship opportunities for brands.
- Talent Representation
- High-level description: Representing athletes, entertainers, and celebrities.
- Digital Strategy
- High-level description: Developing comprehensive digital strategies to increase brand visibility and engagement.
- Production
- High-level description: Full-scale event and content production services.
Recent Developments
New Products and Feature Updates
- Recent Product Launches and Partnerships:
- Octagon54: Launched this initiative to scout and promote African basketball talent globally.
- Partnerships:
- Partnership with SAS for the "HBCU Invitational" tournament.
- Continued long-term partnership with The Home Depot for "College GameDay Built by The Home Depot."
- Collaboration with Standard Chartered for the "Play On" campaign supporting gender equality in sports.
New Features Added to Existing Products
- Digital Twin Heart Technology:
- Developed for Tata Consultancy Services (TCS) New York City Marathon, emphasizing innovation in athlete health monitoring.
- The Sonic Trophy:
- Introduced for Mastercard during the Women's Rugby World Cup, combining traditional Māori elements with modern technology to capture and immortalize game moments.
Additional Noteworthy Developments:
- Promotions:
- Promotion of three senior executives within North America Marketing.
- Acquisitions:
- Acquisition of Global Cricket Management to expand their footprint in cricket.
- Awards:
- Selected to Sports Business Journal’s 2023 “Best Places to Work in Sports.”
Corporate Values
- Empowerment: Trust, guidance, and faith in team members.
- Inclusivity: Commitment to diversity and equity.
- Intelligence: Focus on simplicity, clarity, and being culturally aware.
- Innovation: Embracing new challenges and leading industry trends.
- Impact: Striving for work that makes a long-lasting difference.
For more information or inquiries, you can contact Octagon through the following channels:
- New Business: newbusiness@octagon.com
- Talent Representation: talentrep@octagon.com
- Press & Media: Alex Rozis (alex.rozis@octagon.com)
Learn more about career opportunities, regional offices, and ongoing projects at [Octagon's Official Website](https://www.octagon.com)