Octagon - Company Research Report



Company Overview


  • Name: Octagon

  • Mission of the Company: "Pulling the strings. Striking the deals. Setting the pace."

  • Founded: No information is available on the founding year and founders.

  • Key People:

  • Marianne Rotole (Chief Growth Officer, North America Marketing)

  • Maria Kivimaa (Head of Planning)

  • Laura Fairweather (Business Development and Marketing Director)

  • Headquarters: Stamford, CT, USA

  • Number of Employees: Over 1,000 globally

  • Revenue: No information is available

  • What is the Company Known For: A leading global agency in sports, entertainment, and culture, helping brands and individuals elevate their position through strategic and creative marketing efforts.


Products and Services


Products and Services Offered


  • Brand Design

  • High-level description: Designing unique brand identities that connect emotionally with the target audience.

  • Campaigns

  • High-level description: End-to-end execution of marketing campaigns focusing on digital, experiential, and traditional media.

  • Creative Development

  • High-level description: Crafting innovative and impactful creative work for brands.

  • Experiential Marketing

  • High-level description: Creating live, interactive experiences that engage consumers directly with brands.

  • Sponsorship

  • High-level description: Securing and leveraging sponsorship opportunities for brands.

  • Talent Representation

  • High-level description: Representing athletes, entertainers, and celebrities.

  • Digital Strategy

  • High-level description: Developing comprehensive digital strategies to increase brand visibility and engagement.

  • Production

  • High-level description: Full-scale event and content production services.


Recent Developments


New Products and Feature Updates


  • Recent Product Launches and Partnerships:

  • Octagon54: Launched this initiative to scout and promote African basketball talent globally.

  • Partnerships:

  • Partnership with SAS for the "HBCU Invitational" tournament.

  • Continued long-term partnership with The Home Depot for "College GameDay Built by The Home Depot."

  • Collaboration with Standard Chartered for the "Play On" campaign supporting gender equality in sports.


New Features Added to Existing Products


  • Digital Twin Heart Technology:

  • Developed for Tata Consultancy Services (TCS) New York City Marathon, emphasizing innovation in athlete health monitoring.

  • The Sonic Trophy:

  • Introduced for Mastercard during the Women's Rugby World Cup, combining traditional Māori elements with modern technology to capture and immortalize game moments.


Additional Noteworthy Developments:


  • Promotions:

  • Promotion of three senior executives within North America Marketing.

  • Acquisitions:

  • Acquisition of Global Cricket Management to expand their footprint in cricket.

  • Awards:

  • Selected to Sports Business Journal’s 2023 “Best Places to Work in Sports.”


Corporate Values


  • Empowerment: Trust, guidance, and faith in team members.

  • Inclusivity: Commitment to diversity and equity.

  • Intelligence: Focus on simplicity, clarity, and being culturally aware.

  • Innovation: Embracing new challenges and leading industry trends.

  • Impact: Striving for work that makes a long-lasting difference.





For more information or inquiries, you can contact Octagon through the following channels:
  • New Business: newbusiness@octagon.com

  • Talent Representation: talentrep@octagon.com

  • Press & Media: Alex Rozis (alex.rozis@octagon.com)


Learn more about career opportunities, regional offices, and ongoing projects at [Octagon's Official Website](https://www.octagon.com)