Odeko Company Research Report

Company Overview

Name: Odeko

Mission: Empower small businesses to make big things happen through cutting-edge technology that enables them to compete with global franchises while preserving their unique essence and community impact.

Founded: 2019

Founders: No specific founders mentioned, but Dane Atkinson is noted as CEO and a prominent leader.

Key People:

Dane Atkinson - CEO

Ronak Patel - CSCO

Tom Hore - CPO

Robyn Delia - CFO

Stephen Mar - General Counsel & Corporate Secretary

Headquarters: New York City, NY

Number of Employees: Over 500 employees

Revenue: No information is available

Known For: Odeko is recognized for providing a comprehensive operations platform for small businesses, notably cafes, offering smart operations software to streamline processes and improve efficiencies. They are known for their next-day delivery and sustainable practices.

Products

Offerings:

Smart operations software for cafes

Order Ahead application allowing mobile ordering

Inventory management and vendor management systems

Product Descriptions:

Operations Platform: Odeko's platform aids small businesses with inventory management, vendor sourcing, and consolidating orders for more efficient supply chain management.

Order Ahead App: A mobile application providing customers with the ability to order ahead, complete with a rewards program. Supports local cafes and integrates seamlessly with the Square point-of-sale system.

Key Features:

Smart Operations Software:

Inventory audit and overnight stocking

Next-day delivery and vendor management

Aggregated buying power for cost reduction

Sustainability features including reduced carbon emissions through consolidated deliveries

Order Ahead App:

User-friendly mobile experience

Mobile payments and loyalty program

Square integration for seamless order processing

Recent Developments

New Products and Features:

Introduction of mobile ordering to the operations platform (July 14, 2022)

Insights & Invoices features added to improve cost management and operational efficiency (November 4, 2022)

Partnerships and Collaborations:

Merged with Cloosiv to enhance mobile ordering capabilities during the COVID-19 pandemic.

Brand Developments:

Successfully rebranded with Red Antler to enhance brand recognition and alignment with strategic goals (July 14, 2022)

Emphasized building a brand that showcases support for small businesses and resonates with their unique operations and creativity.

Sustainability and Impact

Odeko’s commitment to sustainability is reflected in their operations practices that reportedly reduce carbon emissions by 66% through delivery consolidation.

They have set an industry standard by reducing the cost of goods sold for merchants by 21% due to efficient operations and aggregated purchasing power.

Market Presence

Customers: 10,000

Cafes Stocked: 120,000

Brands Carried: 400+

Active Markets: 16 cities

This report highlights Odeko's strategic focus on leveraging technology to empower small businesses, particularly cafes, by streamlining operations, providing robust ordering solutions, and maintaining a profound commitment to sustainability and community-oriented growth.