Oklahoma City Museum of Art, Inc. (OKCMOA) Market Research Report

Background

Mission and Vision

The Oklahoma City Museum of Art (OKCMOA) is dedicated to enriching lives through the visual arts. As one of the leading arts institutions in the region, the Museum presents a dynamic range of exhibitions organized from prestigious museums and collections worldwide. Its mission is to enhance lives through the visual arts.

Primary Area of Focus and Industry Significance

OKCMOA serves over 125,000 visitors annually from all 50 states and more than 30 foreign countries. The Museum's collection spans five centuries, with highlights in European and American art from the 18th through the 21st centuries, a growing collection of contemporary art, and a comprehensive collection of glass sculpture by Dale Chihuly. It also boasts the region's premiere repertory cinema, screening the finest international, independent, and classic films.

Key Strategic Focus

Core Objectives

OKCMOA aims to provide a comprehensive cultural experience by offering diverse exhibitions, educational programs, and community engagement initiatives. The Museum focuses on preserving and showcasing art collections, presenting world-class exhibitions, and fostering a deeper appreciation for the visual arts within the community.

Specific Areas of Specialization

Art Collections: The Museum's permanent collection includes European and American art, contemporary works, and one of the world's largest collections of Dale Chihuly glass.

Film Program: OKCMOA operates the region's premiere repertory cinema, presenting international, independent, and classic films.

Educational Programs: The Museum offers classes for students of all ages, art camps for children, and various outreach programs to engage the community.

Key Technologies Utilized

While specific technological platforms are not detailed, the Museum employs state-of-the-art facilities, including the Samuel Roberts Noble Theater with a modern projection system for film screenings.

Primary Markets or Conditions Targeted

OKCMOA primarily serves the Oklahoma City metropolitan area and attracts visitors from across the United States and internationally. The Museum targets art enthusiasts, educators, students, and the general public seeking cultural enrichment.

Financials and Funding

Funding History

In 2002, OKCMOA completed a $40 million project funded entirely through private sources, including a $14.5 million capital grant from the Donald W. Reynolds Foundation. This funding supported the construction of the Donald W. Reynolds Visual Arts Center and the Museum's endowment.

Total Funds Raised

The Museum has raised a total of $40 million for its expansion and endowment.

Notable Investors

The Donald W. Reynolds Foundation provided a significant $14.5 million capital grant. Additionally, over 500 foundations, corporations, and individual donors contributed to the funding.

Intended Utilization of Capital

The capital raised was utilized for the construction of the Donald W. Reynolds Visual Arts Center, which includes 15 galleries, studio classrooms, the Museum Store, and the Samuel Roberts Noble Theater. The funds also supported the Museum's endowment, ensuring its financial stability and ability to offer diverse programs and exhibitions.

Pipeline Development

As a museum, OKCMOA does not have a product development pipeline. Instead, it focuses on curating and presenting exhibitions from its permanent collection and organizing special exhibitions from other institutions. The Museum also develops educational programs and community outreach initiatives to engage visitors of all ages.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, the Museum utilizes advanced facilities, including the Samuel Roberts Noble Theater with a state-of-the-art projection system for film screenings.

Significant Scientific Methods

The Museum employs best practices in art conservation and exhibition design to preserve and showcase its collections. Educational programs are designed to align with Oklahoma Academic Standards, ensuring quality and relevance.

AI-Driven Capabilities

There is no specific information available regarding the use of AI-driven capabilities at OKCMOA.

Leadership Team

Executive Profiles

Michael J. Anderson, President & CEO: Leads the Museum's strategic direction and operations.

Bryon Chambers, Director of Education & Visitor Experience: Oversees educational programs and visitor engagement initiatives.

Neely Simms-Peters, Senior Manager of Programs & Board Relations: Manages program development and board relations.

Board of Trustees

The Board comprises individuals committed to the Museum's mission, including:

Suzette Hatfield, Chair

Lawrence H. Davis, Chair-Elect

Jeremy Black, Secretary

Chuck Wiggin, Treasurer

Bob Barnard, Vice-Chair

Philip Busey, Jr., Vice-Chair

Karen Delaney, Vice-Chair

Aaron Ketter, Vice-Chair

Virginia A. Meade, Vice-Chair

Caroline Patton, Vice-Chair

Robert J. Ross, Vice-Chair

Amalia Silverstein, MD, Vice-Chair

The Board also includes Trustees such as Amy Richter Bankhead, Paula D. Barrington, J. Edward Barth, and others.

Competitor Profile

Market Insights and Dynamics

The art museum sector in Oklahoma is competitive, with institutions like the Philbrook Museum of Art in Tulsa and the National Cowboy & Western Heritage Museum in Oklahoma City. These museums offer diverse collections and programs, contributing to the cultural landscape of the state.

Competitor Analysis

Philbrook Museum of Art: Located in Tulsa, it houses a significant collection of American and European art.

National Cowboy & Western Heritage Museum: Based in Oklahoma City, it focuses on Western art and artifacts.

Gilcrease Museum: Also in Tulsa, it holds the world's largest collection of art of the American West.

Strategic Collaborations and Partnerships

OKCMOA collaborates with various organizations and donors to enhance its exhibitions and programs. Notably, in 2024, the Museum received a grant from Bank of America's Art Conservation Project to conserve a significant painting by Sam Gilliam.

Operational Insights

OKCMOA differentiates itself through its extensive collection of Dale Chihuly glass, one of the largest in the world, and its comprehensive film program. The Museum's strategic location in downtown Oklahoma City positions it as a cultural hub, attracting a diverse audience.

Strategic Opportunities and Future Directions

Strategic Roadmap

OKCMOA continues to focus on expanding its collections, enhancing educational programs, and increasing community engagement. Future initiatives may include digital outreach, expanded exhibition spaces, and collaborative projects with other cultural institutions.

Opportunities for Expansion

The Museum has opportunities to expand its digital presence, develop traveling exhibitions, and strengthen partnerships with local and national organizations to broaden its impact.

Future Objectives

OKCMOA aims to remain a leading cultural institution by continually evolving its offerings, embracing technological advancements, and fostering a deeper connection with the community.