Oklahoma City Zoological Trust Market Research Report

Background

The Oklahoma City Zoological Trust (OCZT) is a public trust established by the City of Oklahoma City to oversee the development, maintenance, and operation of the Oklahoma City Zoo and Botanical Garden. As the governing authority, the Trust is responsible for major financial expenditures, policy setting, and the employment of the Zoo's Executive Director/CEO. Additionally, the Trust manages significant building projects, exhibits, and public events, while also fostering community and government relations to advocate for the Zoo's interests.

Key Strategic Focus

The Trust's strategic focus encompasses several core objectives:

• Facility Development and Expansion: Overseeing major building projects and exhibits to enhance the Zoo's offerings.

• Financial Management: Reviewing and approving major financial expenditures to ensure fiscal responsibility.

• Community Engagement: Strengthening community and government relations to support the Zoo's mission.

• Conservation and Education: Promoting conservation efforts and educational programs to connect visitors with wildlife.

Financials and Funding

The Trust's financial activities include:

• Revenue Generation: The Oklahoma City Zoo and Botanical Garden, managed by the Trust, reported annual revenues of approximately $6.9 million in 2024.

• Debt Financing: In March 2019, the Trust issued Sales Tax Revenue Private Placement Bonds, Series 2019, to finance facility improvements and equipment for the Zoo. In August 2021, it issued Sales Tax Revenue Bonds, Series 2021, for similar purposes. These bonds are secured by sales tax revenues received from the City.

• Capital Campaigns: The Oklahoma Zoological Society, in support of the Trust, launched a capital campaign for the Expedition Africa exhibit, raising over $5 million of its $6 million goal as of May 2023.

Pipeline Development

The Trust is involved in several key development projects:

• Expedition Africa: A 12-acre habitat expansion featuring a state-of-the-art giraffe barn and renovated Love's Pachyderm Building. This project opened in 2024 and has become a major attraction for the Zoo's visitors.

• Shore to Sea Habitat: A new aquatic-focused habitat for African penguins, with plans to open in 2027. This initiative aims to support the conservation of the critically endangered African penguin species.

Technological Platform and Innovation

The Trust employs various technological platforms and innovations, including:

• Exhibit Design and Construction: Utilizing advanced design and construction techniques to create immersive and sustainable habitats.

• Visitor Engagement: Implementing interactive technologies to enhance visitor experiences and education.

Leadership Team

The Trust's leadership comprises:

• Vicki Howard: Chairperson

• Jon C. Trudgeon: Vice Chairperson

• Pama Palmer: Secretary

• Aimee Salalati

• Derek Albro

• Dustin Fredrick

• Camal Pennington: Ward 7 Councilperson

• David Holt: Mayor

• Heather Ross: Surrogate to the Mayor

• Craig Freeman: City Manager

• LaShawn Thompson: Surrogate to City Manager

Competitor Profile

Market Insights and Dynamics

The zoological and botanical garden industry is characterized by:

• Visitor Engagement: Attractions that offer educational and recreational experiences to a diverse audience.

• Conservation Efforts: Institutions dedicated to the preservation of wildlife and natural habitats.

• Community Impact: Facilities that contribute to local economies and community engagement.

Competitor Analysis

Key competitors in the region include:

• Tulsa Zoo and Living Museum: Located in Tulsa, Oklahoma, this zoo is managed by Tulsa Zoo Management, Inc. and reported annual revenues of approximately $14.8 million in 2024.

• Oklahoma Aquarium: Situated in Jenks, Oklahoma, this public aquarium features over 500 species and attracts approximately 410,826 visitors annually.

Strategic Collaborations and Partnerships

The Trust collaborates with various organizations to enhance its offerings:

• Oklahoma Zoological Society (OZS): A 501(c)(3) nonprofit established in 1954 to support and promote the Zoo. OZS engages in fundraising, membership drives, and public relations to support the Zoo's mission.

• Inasmuch Foundation: A philanthropic organization that has supported the Zoo with grants for various projects, including the Expedition Africa exhibit.

Operational Insights

The Trust's strategic considerations include:

• Facility Management: Ensuring the Zoo's facilities meet high standards for animal care and visitor experience.

• Financial Sustainability: Balancing revenue generation with responsible financial management to support ongoing operations and development.

• Community Engagement: Strengthening relationships with local communities and stakeholders to support the Zoo's mission and initiatives.

Strategic Opportunities and Future Directions

The Trust's strategic roadmap includes:

• Exhibit Expansion: Continuing to develop and enhance exhibits to attract visitors and support conservation efforts.

• Conservation Initiatives: Expanding programs focused on wildlife preservation and education.

• Community Outreach: Increasing engagement with local communities through educational programs and events.