Market Research Report for Company: OKOOL

Company Profile: OKOOL

Overview

OKOOL is a prominent staffing and recruitment service provider based in Abu Dhabi, UAE. With over a decade of experience, the company specializes in providing software, contract staffing, and employee manpower outsourcing services. OKOOL caters to diverse industries including government, defense, oil and gas, retail, finance and banking, IT, and construction.

Key Metrics

• Total Employees: 1500+

• Clients Serviced: 30+

• Placements Completed: 500+

• Revenue: Approximately $6.6 million

Services Offered

• Staffing and Outsourcing: Comprehensive end-to-end manpower solutions.

• Emiratization: Commitment to integrating UAE nationals in the workforce.

• Payroll Management: Ensuring efficient payroll operations for clients.

• Security Services: Licensed provision of security services since June 2022.

• Facility Management: Both hard and soft services to streamline workplace environments.

Expertise by Industry

• Government: Assisting major government agencies.

• Defense: Specialized resources for high-level defense projects.

• Oil and Gas: Comprehensive project management and staffing solutions.

• Retail: Enhancing client sales and business growth.

• Finance and Banking: Expertise in financial recruitment services.

• IT Solutions: Advanced IT consultancy and recruitment.

• Construction: Meeting high demand in the global construction industry.

• Banking: Specialized recruitment solutions for the banking sector.

Recent Achievements

• Contracts:

• January 2024: Signed a contract with Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) for manpower outsourcing.

• July 2023: Partnered with Roads and Transport Authority (RTA) for outsourcing bus drivers.

• Awards:

• June 2024: Received a Client Appreciation Award from RTA.

• June 2024: Awarded a Vendor Certification of Appreciation from the Ministry of Climate Change and Environment (MOCCAE) for the year 2022-2023.

Leadership Team

• Christ Miller: CEO with extensive experience in the manpower and recruitment sector.

• Sanjukta Sen: HR Officer with 10 years of experience in HR operations, contract management, and employee relationship management.

• Sadiq Sk: AVP Data Management with 15+ years of experience in various data warehousing BI projects.

• Dr. Saba Hussain: HR Professional with an MBA, PhD, and CHRM, specializing in talent acquisition, employee relations, and performance management.

Client Testimonials

• Michael Patricio: "I've been with OKOOL for almost two years. The staff is approachable and communication is seamless. Highly recommend OKOOL Manpower!"

• Muddasir Ahmed: "Employees at OKOOL are easy-going, responsive, and maintain transparency in all engagements."

• Frank Purtill: "OKOOL's team is friendly and responsive, making the process smooth and clear. They are reliable and personable."

• Glenford Cuevas: "Everything has been smooth with OKOOL, and there have been no issues."

Contact Information

• Phone Numbers: 02 5557971, 04 8745445

• Email: info@okool.com

• Website: [okool.com](http://www.okool.com/)

Competitor Profile

Competitive Landscape

OKOOL operates in a highly competitive market with several well-established recruitment firms in the UAE, including:

Competitors

1. Michael Page

• Overview: A global recruitment agency established in 1976, known for its professional services and significant presence in the UAE.

• Specializations: Finance, IT, and Construction.

• Website: [Michael Page UAE](https://www.michaelpage.ae/)

2. Robert Half

• Overview: Founded in 1948, a renowned recruitment firm specializing in accounting, finance, IT, and administration roles.

• Presence: Strong presence in both Dubai and Abu Dhabi.

• Website: [Robert Half UAE](https://www.roberthalf.com/ae/en)

3. Hays

• Overview: A global leader in specialist recruitment and workforce solutions with a significant presence in the UAE.

• Specializations: IT, Construction, and Finance.

• Website: [Hays UAE](https://www.hays.ae/)

Market Position

Despite the competitive market, OKOOL has carved out a niche by offering end-to-end manpower solutions that are flexible and tailored to meet the objectives of both clients and job seekers. Their focus on multiple sectors helps diversify their service offerings and solidify their position in the market.

Online Presence

OKOOL maintains a robust online presence through their [official website](http://www.okool.com/), as well as a LinkedIn profile that reflects their brand and service capabilities. They engage with potential clients and job seekers through industry-specific insights and updates.

• LinkedIn: [OKOOL - LinkedIn](https://ae.linkedin.com/company/okool)

Client Engagement

Testimonials and online reviews highlight OKOOL as a preferred recruitment solution, especially for freshers seeking to gain industry experience. However, some reviews indicate that salary expectations may not always align with employee aspirations, which could be an area for improvement.

OKOOL stands as a strong competitor in the UAE’s recruitment sector with targeted services across multiple key industries, a growing financial foothold, and a solid market presence despite facing competition from global players like Michael Page, Robert Half, and Hays.