OluKai Company Market Research Report
Company Overview
- Name: OluKai
- Mission: To create the best footwear for those who live and play by the water, inspired by the Hawaiian islands. Every pair blends craftsmanship, timeless style, and unmatched comfort, making each step feel like a walk on the beach.
- Founded: 2005
- Founders: No information is available
- Key People: No specific individuals are mentioned as key people.
- Headquarters: No information is available
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: OluKai is known for creating footwear that combines the strength and durability required for an ocean lifestyle with island-inspired style, comfort, and craftsmanship.
Products
OluKai offers a range of products with a strong emphasis on craftsmanship and premium materials, inspired by the ocean lifestyle and Hawaiian island culture. Key product categories include:
Men's Footwear
- Lae‘ahi Lī ‘Ili: Men's Waterproof Leather Sneakers
- Price: $140
- Features: Anatomically contoured footbed offering stability and comfort, waterproof construction.
- Mio Lī: Men's Everyday Athletic Shoes
- Price: $130
- Features: Lightweight and versatile, designed for everyday athletic use.
- ‘Ohana: Men's Water-Friendly Beach Sandals
- Price: $75
- Features: Water-friendly design suitable for beach environments.
- Moku Pae: Men's Breathable Boat Shoes
- Price: $120
- Features: Breathable construction ideal for boat activities.
Women's Footwear
- ‘Ohana: Women's Water-Friendly Sandals
- Price: $75
- Features: Designed for water exposure, fits an active lifestyle.
- La‘i Slide: Women's Versatile Slide Sandals
- Price: $90
- Features: Versatile design suitable for various occasions.
- La‘i T-Bar: Women's Strappy Beach Sandals
- Price: $100
- Features: Stylish and comfortable, designed for beachwear.
- Pehuea Lī 'Ili: Women's Everyday Leather Sneakers
- Price: $120
- Features: Leather material designed for everyday use with a commitment to comfort.
Recent Developments
Product Innovations
- New Launches:
- Hāmani Hulu: Men's Wool Mule Slipper, priced at $120
- Hōkūle‘a Kia: Men's Beach Sandals, priced at $125
- Lae‘ahi Lī ‘Ili: Online-exclusive men's footwear.
New Features
- Style and Comfort Enhancements: Continued development focusing on combining anatomical footbeds with superior materials for enhanced comfort and style.
Strategic Initiatives
- Ama OluKai Foundation: Founded in 2014 as a private non-profit in Hawai‘i, partnering with local organizations for cultural preservation.
- Certified B-Corp: Upholding high environmental standards and responsible business practices.
- New Collections: Introducing unique collections inspired by limited-edition themes like the Black White Sand Collection (Nov 2024).
Partnerships
- No specific new partnerships mentioned.
This report captures the essence of OluKai's brand ethos, product offerings, and recent strides in product development and community involvement. The company's dedication to quality craftsmanship and core Hawaiian values positions it as a leader in the lifestyle footwear industry.
