Olyzon Company Profile

Background

Overview

Olyzon is an innovative advertising technology company specializing in Connected TV (CTV) advertising. Founded in 2024, the company has rapidly established itself as a leader in agentic CTV advertising, leveraging artificial intelligence to enhance media planning, targeting, and campaign execution. With offices in Paris and New York, Olyzon serves a global clientele, including prominent brands such as DoorDash, Caesars, LVMH, Nissan, Mastercard, Red Bull, Audi, IKEA, and Levi's.

Mission and Vision

Olyzon's mission is to revolutionize CTV advertising by providing brands with intelligent, automated solutions that deliver precise targeting and measurable results. The company's vision is to empower advertisers to maximize their investments and brand impact in the rapidly evolving CTV landscape.

Primary Area of Focus

Olyzon focuses on developing AI-driven platforms that automate media planning, enhance targeting capabilities, and offer immersive ad formats to engage audiences effectively. By addressing the complexities and inefficiencies in traditional CTV advertising, Olyzon aims to provide scalable and transparent solutions for advertisers.

Industry Significance

In the context of the rapidly growing CTV market, Olyzon's innovative approach positions it as a significant player in the advertising technology sector. The company's solutions address critical challenges such as fragmentation, lack of transparency, and the need for real-time optimization in CTV advertising.

Key Strategic Focus

Core Objectives

Automation and Efficiency: Streamline media planning and campaign execution through AI-driven automation.

Precision Targeting: Utilize contextual AI signals for program-level targeting and audience intelligence.

Transparency and Measurement: Provide full transparency on ad transactions and detailed performance insights.

Specific Areas of Specialization

Agentic AI Platforms: Develop AI agents that autonomously execute brand goals in CTV advertising.

Immersive Ad Formats: Create engaging ad formats that enhance viewer experience and brand recall.

Real-Time Optimization: Implement real-time decision-making capabilities to adapt campaigns based on context and intent.

Key Technologies Utilized

Artificial Intelligence: Employ machine learning algorithms for data analysis, targeting, and campaign optimization.

Contextual Targeting: Analyze content and viewer behavior to deliver relevant ads.

Programmatic Advertising: Automate the buying and placement of ads across premium CTV inventory.

Primary Markets Targeted

Global Brands: Serve multinational companies seeking effective CTV advertising solutions.

CTV Platforms: Partner with streaming services and smart TV manufacturers to integrate ad solutions.

Advertising Agencies: Collaborate with agencies to enhance their CTV advertising offerings.

Financials and Funding

Funding History

Olyzon has successfully secured funding to support its growth and expansion:

Seed Extension Round (June 2025): Raised $5 million led by Cassius Capital, with participation from Ventech, Eurazeo, and strategic angels including Greg Coleman (former President of Criteo), Tom O'Regan (former CEO of Madison Logic), Cédric Mao (founder of Epic12), and Christophe Parcot (former executive at Ogury, Teads, and Yahoo). The round included $3.8 million in equity, complemented by non-dilutive funding from Bpifrance and a consortium of banking partners.

Utilization of Capital

The funds are intended to accelerate product development, expand the engineering team, and scale customer adoption across global brands seeking to harness the next evolution of CTV advertising.

Pipeline Development

Key Pipeline Candidates

Olyzon's pipeline includes the development of advanced AI agents capable of:

Automating Media Planning: Streamlining the process of selecting and scheduling ads across various CTV platforms.

Enhancing Targeting Capabilities: Utilizing contextual AI signals for precise program-level targeting and audience intelligence.

Improving Ad Formats: Creating immersive and engaging ad formats that resonate with viewers.

Stages of Development

The company is in the advanced stages of developing its AI-driven platform, with several campaigns already launched for major brands. Olyzon continues to refine its technology to enhance performance and scalability.

Target Conditions

Olyzon's solutions are designed to address challenges in the CTV advertising landscape, including:

Fragmentation: Integrating various CTV platforms to provide a unified advertising solution.

Lack of Transparency: Offering clear insights into ad performance and inventory usage.

Real-Time Optimization: Enabling dynamic adjustments to campaigns based on real-time data.

Anticipated Milestones

U.S. Market Expansion: Establishing a stronger presence in the U.S. market through strategic partnerships and client acquisition.

Product Enhancements: Introducing new features and capabilities to improve campaign effectiveness.

Client Growth: Increasing the number of global brands utilizing Olyzon's platform.

Technological Platform and Innovation

Proprietary Technologies

Agentic AI Agents: Autonomous AI entities that execute brand goals in CTV advertising.

Contextual Targeting Algorithms: Advanced algorithms that analyze content and viewer behavior for precise ad placement.

Immersive Ad Formats: Innovative ad formats designed to enhance viewer engagement and brand recall.

Significant Scientific Methods

Machine Learning Algorithms: Utilized for data analysis, targeting, and campaign optimization.

Real-Time Data Processing: Enables dynamic decision-making and campaign adjustments based on live data.

Programmatic Advertising Techniques: Automates the buying and placement of ads across premium CTV inventory.

Leadership Team

Key Executives

Jules Minvielle: CEO and Co-Founder. A serial entrepreneur with a proven track record in building and scaling high-growth adtech companies. Previously co-founded Mozoo, a digital creative agency for adtech mobile activation acquired in 2023, and Ogury, a global adtech company built on privacy-first innovation.

Zach Sorscher: SVP of Sales, U.S. An adtech veteran with experience at Exte and MiQ, leading commercial development in North America.

Leadership Changes

In April 2025, Olyzon appointed Zach Sorscher as SVP of Sales, U.S., to strengthen its presence in the North American market.

Competitor Profile

Market Insights and Dynamics

The CTV advertising market is experiencing rapid growth, with projections indicating over 238 million users in the U.S. by 2025 and revenues exceeding $30 billion. This expansion presents opportunities and challenges, including fragmentation and the need for innovative solutions to enhance targeting and measurement.

Competitor Analysis

Key competitors in the CTV advertising space include:

The Trade Desk: Offers programmatic advertising solutions across various digital channels, including CTV.

Google's Ad Ecosystem: Provides advertising solutions through platforms like YouTube and Google Ads, encompassing CTV.

These competitors focus on programmatic advertising and data-driven targeting but may lack the specialized AI-driven approach that Olyzon offers.

Strategic Collaborations and Partnerships

Amagi Collaboration

In March 2025, Olyzon announced a collaboration with Amagi, a leading cloud-based SaaS technology solutions provider for broadcast and CTV. This partnership aims to facilitate the delivery of innovative advertising campaigns on CTV by integrating Olyzon's AI-powered ad formats with Amagi's server-side ad insertion platform.

Operational Insights

Strategic Considerations

Olyzon's strategic focus on AI-driven automation and transparency differentiates it from competitors. By addressing the inefficiencies in traditional CTV advertising, Olyzon positions itself as a valuable partner for brands seeking effective and measurable advertising solutions.

Strategic Opportunities and Future Directions

Expansion Plans

Olyzon aims to deepen its presence in the U.S. market through strategic partnerships and client acquisition, leveraging its AI-driven solutions to address the unique challenges of the North American CTV landscape.

Product Development

The company plans to enhance its platform by introducing new features and capabilities, such as advanced targeting options and real-time optimization tools, to further improve campaign effectiveness.