OMA Living Company Profile

Background

Overview

OMA Living is a luxury lifestyle brand based in Gurugram, Haryana, India, specializing in home décor, art, and furniture. Established in 2007, the company offers a curated collection of products that reflect the beauty and diversity of the universe, aiming to inspire customers to design their personal spaces with elegance and joy.

Mission and Vision

OMA Living's mission is to provide Indian homemakers with access to refined living elements and experiences that were previously available primarily through international shopping. The brand envisions becoming a premier destination for luxury home accessories and furnishings in India, offering a blend of contemporary style and timeless beauty.

Industry Significance

As one of India's leading luxury lifestyle brands, OMA Living has played a pivotal role in introducing and popularizing international design aesthetics within the Indian market. Its curated collections and exclusive partnerships have set new standards in the home décor industry, catering to a growing segment of consumers seeking premium and unique home furnishings.

Key Strategic Focus

Core Objectives

Expansion into Tier I and Tier II Cities: OMA Living has strategically planned to extend its retail presence beyond major metropolitan areas, aiming to establish a stronger foothold in the domestic market. The brand has sought to open additional franchise stores in cities such as Delhi, Chandigarh, Hyderabad, and Pune.

Curated Product Offerings: The company focuses on offering a masterful selection of unique and iconic pieces that cater to the urban sophisticate's lifestyle, ensuring that every element of the OMA experience is special and memorable.

Areas of Specialization

Home Décor and Furnishings: OMA Living specializes in providing a wide range of home décor products, including drinkware, kitchenware, and curated collections that reflect global design trends.

Key Technologies Utilized

E-Commerce Platform: The company operates a robust e-commerce platform, enabling customers to explore and purchase products online, thereby expanding its reach and accessibility.

Primary Markets Targeted

Urban Sophisticates: OMA Living targets urban professionals and homemakers seeking premium and unique home furnishings that reflect contemporary style and timeless beauty.

Financials and Funding

Funding History

Authorized and Paid-Up Capital: OMA Living is a private limited company with an authorized share capital of ₹10.00 crore and a paid-up capital of ₹10.00 crore.

Recent Funding Rounds

Investor Backing: The brand is backed by Hero Motors, a significant player in the automotive industry, indicating strong financial support and potential for growth.

Utilization of Capital

Expansion Plans: The capital has been utilized to fund the expansion of retail stores in various cities, including Delhi, Chandigarh, Hyderabad, and Pune, as part of the brand's strategy to increase its domestic market presence.

Pipeline Development

Key Pipeline Candidates

New Store Openings: OMA Living has planned to open additional franchise stores in cities such as Delhi, Chandigarh, Hyderabad, and Pune, with store sizes ranging from approximately 1,500 sq. ft. in Pune to 2,100 sq. ft. in Hyderabad.

Anticipated Milestones

Retail Expansion: The brand aims to establish a stronger foothold in the domestic market by expanding its retail footprint across various cities in India.

Technological Platform and Innovation

Proprietary Technologies

E-Commerce Platform: OMA Living operates a comprehensive e-commerce platform, allowing customers to browse and purchase products online, thereby enhancing customer convenience and expanding market reach.

Significant Scientific Methods

Supply Chain Management: The company employs efficient supply chain management practices to source products from various international suppliers, ensuring timely delivery and quality control.

Leadership Team

Key Executives

Charu Munjal: Founder and Director of OMA Living, Charu has been at the forefront of India's design evolution over the past decade, leading the brand's vision and strategic direction.

Gaurav Chopra: Additional Director, appointed on 15 January 2024, Gaurav brings additional expertise to the leadership team.

Abhishek Munjal: Director, associated with the company since 16 December 2019, contributing to the brand's growth and development.

Competitor Profile

Market Insights and Dynamics

Market Size and Growth Potential: The luxury home décor market in India is experiencing significant growth, driven by increasing disposable incomes and a growing appreciation for premium and unique home furnishings.

Competitor Analysis

Citta Design: A New Zealand-based design house offering contemporary furniture and homeware collections.

Home Centre: An Indian retailer specializing in household and furniture products, with a significant online presence.

Pure Home & Living: An Indian retailer offering premium quality home décor products, with a focus on stylish and functional items.

Strategic Collaborations and Partnerships

Hero Motors: The brand is backed by Hero Motors, providing significant financial support and potential for growth.

Operational Insights

Strategic Considerations

Retail Expansion: OMA Living's expansion into tier I and tier II cities is a strategic move to tap into a broader customer base and strengthen its market position.

Competitive Advantages

Curated Product Offerings: The brand's focus on offering a masterful selection of unique and iconic pieces sets it apart in the luxury home décor market.

Strategic Opportunities and Future Directions

Strategic Roadmap

Retail Expansion: OMA Living plans to continue expanding its retail footprint across various cities in India, aiming to establish a stronger presence in the domestic market.

Future Business Directions

E-Commerce Growth: Enhancing the e-commerce platform to offer a seamless online shopping experience and reach a wider audience.

Opportunities for Expansion

International Markets: Exploring opportunities to introduce the brand to international markets, leveraging the growing global appreciation for Indian design aesthetics.