OMD Group Poland: Company Profile

Background

Overview

OMD Group Poland is a marketing performance company headquartered in Warsaw, Poland. Established in 1993, it operates as part of Omnicom Media Group, a global leader in marketing and communications. The company specializes in media planning, buying, and performance marketing, offering services that drive growth for leading brands across the region.

Mission and Vision

OMD Poland is committed to delivering sharper insights, smarter ideas, and stronger results, aiming to drive client growth through innovative media solutions. Their mission is encapsulated in the slogan "We Create What’s Next," reflecting a focus on future-oriented strategies.

Industry Significance

As part of Omnicom Media Group, OMD Poland leverages a global network to provide comprehensive media services. The company has been recognized for its performance, being named the best-performing global media network by RECMA for seven consecutive editions.

Key Strategic Focus

Core Objectives

OMD Poland focuses on delivering innovative media solutions that drive sustainable growth for its clients. The company emphasizes creativity, cultural relevance, and data-driven strategies to achieve these objectives.

Areas of Specialization

The company's services include media planning and buying, econometrics, media negotiation, branded content, sponsorship, market data analytics, programmatic advertising, and research.

Key Technologies Utilized

OMD Poland employs advanced data analytics and programmatic advertising technologies to optimize media strategies and deliver measurable results for clients.

Primary Markets Targeted

The company primarily serves the Polish market, catering to a diverse range of industries seeking effective media solutions.

Financials and Funding

Funding History

As a subsidiary of Omnicom Media Group, OMD Poland's financials are integrated within the group's broader financial structure. Specific details regarding total funds raised and recent funding rounds are not publicly disclosed.

Recent Financial Performance

In 2024, OMD Poland reported a net sales revenue increase of 9.02%. However, the operating profit (EBIT) decreased by 22.73%, and EBITDA declined by 17.46%. The net profit for the period decreased by 35.77%, and total assets decreased by 14.39%.

Pipeline Development

As a media agency, OMD Poland does not have a product pipeline in the traditional sense. Instead, the company focuses on developing and executing media strategies tailored to client needs, with ongoing projects and campaigns being managed on a client-by-client basis.

Technological Platform and Innovation

Proprietary Technologies

OMD Poland utilizes proprietary data analytics platforms to inform media planning and buying decisions, ensuring strategies are data-driven and effective.

Significant Scientific Methods

The company employs econometric modeling and advanced data analytics to measure the effectiveness of media campaigns and optimize strategies.

Leadership Team

Key Executives

Jakub Bierzyński: President of OMD Poland.

Maciej Ziomek: Group Account Director at OMD Poland.

Paweł Henke: Group Account Director at OMD Poland.

Competitor Profile

Market Insights and Dynamics

The Polish media agency market is competitive, with several local and international agencies vying for market share. The industry is characterized by rapid technological advancements and a growing emphasis on data-driven strategies.

Competitor Analysis

Key competitors to OMD Poland include Atcore, SignAid, and GO! Pages. These agencies offer similar media planning and buying services, each with unique approaches and client portfolios.

Strategic Collaborations and Partnerships

OMD Poland collaborates with various media platforms and technology providers to enhance its service offerings. Specific details about these partnerships are not publicly disclosed.

Operational Insights

OMD Poland's integration within Omnicom Media Group provides access to a vast network of resources and expertise, strengthening its market position. The company's focus on innovation and data-driven strategies differentiates it from competitors.

Strategic Opportunities and Future Directions

OMD Poland aims to expand its digital capabilities and continue leveraging data analytics to offer more personalized and effective media solutions. The company is also exploring opportunities to collaborate with emerging media platforms to stay ahead of industry trends.