Overview
Company Name: OMD USA
Website: [OMD USA](https://www.omd.com)
Location: Headquartered in New York, NY
Industry: Media Communications
Parent Company: Omnicom Group
OMD USA is a vital branch of the OMD global network and stands as a leading media agency. The company is instrumental in transforming businesses for numerous prominent global brands, providing comprehensive media agency services such as advertisement placements, periodicals, and digital solutions. They emphasize the development of innovative media strategies to advance cultural, commercial, and creative transformation.
Leadership and Management
- Chief Executive Officer: [Chrissie Hanson](https://www.linkedin.com/in/chrissie-hanson-19a18b9)
Chrissie Hanson assumed the CEO role in 2022, transitioning from her position as Global Chief Strategy Officer. Her leadership focuses on client and employee nurturing, resulting in a 7% revenue increase in 2023. Hanson has been pivotal in accelerating digital capabilities and transforming experiences within the agency.
- Chief Client Officer: Scott Downs
Noteworthy for his vast experience, Scott Downs has held senior roles at renowned media and advertising organizations.
- Chief Transformation Officer: Ben Winkler
Winkler is recognized for establishing a versatile structure that integrates digital and innovative considerations across OMD USA. His previous role as Chief Digital Officer showcases his significant influence in embedding digital capabilities within the agency's core operations.
Recent Performance and Strategic Focus
OMD USA's performance in 2023 was remarkable, with a $638 million increase in new billings, largely driven by strategic client focus and organic growth. The agency is committed to reducing talent turnover while achieving growth through both new business development and existing client relationships. In 2022, OMD USA was positioned second in media agency billings, following closely behind Horizon Media. The parent company, Omnicom Media Group, projects strong financial growth and maintains a competitive stance in media industry rankings.
Market Position and Client Relations
OMD USA is recognized as a crucial business transformation partner for leading global brands. The firm's strategic initiatives are directed towards aligning client objectives with innovative media solutions, thereby strengthening its reputation as an influential player within the global media network. The agency's capacity to handle significant client accounts and execute strategic media campaigns underlines its strong market positioning.
Notable Achievements and Recognitions
- Consistently acknowledged in Global Media Rankings as a top-performing agency.
- Agency Performance Reviews commend OMD USA for its substantial growth and retention of key client billings.
- OMD Worldwide enjoys continuous industry accolades, reflecting a robust strategic market presence.
Competitor Profiling
OMD USA faces competition from several major media agencies, including:
Primary Competitors
- Havas Media Network: Known for its global network across 140 countries and headquarters with over 10,000 employees, focusing on innovative media experiences for brand growth.
- Mindshare: Part of GroupM, with a presence in 86 countries, Mindshare is a globally-renowned agency emphasizing creative media experiences that foster Good Growth.
- Starcom: Operating under Publicis Media Group with over 7,000 employees, Starcom is distinguished for leveraging data and technology to deliver significant brand experiences.
- Universal McCann (UM): A division of IPG Mediabrands, UM specializes in strategic media planning and buying in over 100 countries worldwide.
Additional Competitors
- Xandr: Integrated with Microsoft Advertising, providing a data-driven technology platform for optimizing global advertising investment returns.
Market Standing and Industry Trends
OMD USA's market standing is bolstered by accolades such as the RECMA Competitive Pitch Report, which ranks OMD Worldwide at the top globally for 2023. This industry leadership is fueled by strategic client acquisitions and effective media campaigns. The dynamic media industry currently prioritizes data and artificial intelligence for crafting personalized and effective media strategies. Other competitors, like Mindshare and Starcom, also focus on harnessing these technological advancements to develop innovative marketing solutions.
In the evolving landscape, OMD USA's competitive advantage is maintained through strategic leadership, steady market performance, and a proactive approach to industry innovations. Leveraging cutting-edge data application and strategic media planning, OMD USA effectively navigates its competitive environment, maintaining its edge against peers such as Havas Media Network, Mindshare, and Starcom.
