Omnia Retail Company Profile

Background

Omnia Retail, established in 2012, is a leading provider of dynamic pricing and online marketing automation software for retailers and brands. The company's mission is to empower businesses to make informed and impactful pricing decisions, thereby enhancing profitability and market competitiveness. Omnia's vision is to be the global leader in retail pricing software solutions, offering tools that manage pricing strategies and drive profit margins. Over the past decade, Omnia has played a pivotal role in revolutionizing pricing software solutions across Europe, serving a diverse clientele that includes Decathlon, Bol.com, Wehkamp, and Coolblue.

Key Strategic Focus

Omnia Retail specializes in dynamic pricing automation, integrating internal data with competitive insights from various channels such as Google Shopping, Amazon, and direct competitor websites. The company's core objectives include providing retailers and brands with tools to automate pricing strategies, optimize online marketing campaigns, and gain superior insights into product ranges and market dynamics. By leveraging machine learning algorithms and customizable repricing rules, Omnia enables businesses to implement data-driven pricing strategies that adapt to market conditions in real-time.

Financials and Funding

Omnia Retail has demonstrated financial stability and growth, with reported revenues in the range of $10 million to $50 million as of January 2025. In November 2024, the company secured growth financing from ABN Amro, aimed at accelerating product development and international expansion. Additionally, SaaS investor Connected Capital & Partners remains a strategic partner, supporting Omnia's goal of becoming the global market leader in retail pricing software.

Technological Platform and Innovation

Omnia's platform uniquely combines dynamic pricing automation with various market data sources, including platform data from Google Shopping and Amazon, as well as direct scraping of competitor websites. The software utilizes proprietary algorithms based on price elasticity, allowing users to implement pricing strategies with customizable repricing rules. By analyzing over 500 million price points daily and making more than 7 million automated price adjustments, Omnia provides retailers with actionable insights and real-time pricing optimization.

Leadership Team

Sander Roose, Founder and CEO

Before founding Omnia Retail, Sander began his career at Procter & Gamble and later worked as a retail strategy consultant at Harvest and Commerce Squared. He holds an MSc degree in Industrial Engineering & Management Science from Eindhoven University of Technology.

Andreas Frankenberger, Chief Technology Officer

Andreas co-founded Patagona in 2013 and joined Omnia Retail as CTO following the acquisition. He leads the technical team, overseeing software development and project prioritization.

Berend van Niekerk, Head of Product

Berend has been with Omnia since its inception, holding various roles within the company. As Head of Product, he oversees product development and strategy.

Leadership Changes

In November 2024, Omnia Retail announced the acquisition of German pricing software provider Patagona. As part of this integration, Patagona's founders, Andreas Frankenberger and Maximilian Bank, assumed the roles of Chief Technology Officer and Chief Commercial Officer, respectively. This strategic move aimed to strengthen Omnia's position as Europe's leading enterprise pricing solution.

Competitor Profile

Market Insights and Dynamics

The dynamic pricing software market is experiencing significant growth, driven by the increasing need for retailers and brands to optimize pricing strategies in real-time. The adoption of machine learning and AI technologies has further accelerated this trend, enabling businesses to analyze vast amounts of data and implement data-driven pricing decisions.

Competitor Analysis

Omnia Retail faces competition from several key players in the pricing software industry:

Prisync: Offers competitor price tracking software that provides online retailers with a dynamic view of competitors' prices and product assortments.

Price2Spy: An online price monitoring, pricing analytics, and dynamic pricing tool that helps eCommerce professionals monitor and analyze pricing data.

Competera Pricing Platform: Provides a price monitoring platform that brings order into the complex process of pricing in online stores.

Wiser Solutions: Simplifies complex retail data analytics with comprehensive MAP Monitoring, Pricing Intelligence, and Retail Auditing services for brands and retailers.

Strategic Collaborations and Partnerships

Omnia Retail has established significant partnerships to enhance its market position and innovation capacity. Notably, the acquisition of Patagona in November 2024 expanded Omnia's technological capabilities and market reach, particularly in the DACH region. Additionally, the company has partnered with major retailers such as Decathlon UK to optimize feeds to Google Shopping and other marketing channels, leveraging internal variables and external factors like competitor pricing.

Operational Insights

Omnia Retail's strategic considerations focus on maintaining a competitive edge through continuous product development and customer-centric services. The integration of Patagona's expertise has bolstered Omnia's ability to leverage machine learning for pricing insights and optimization. By offering dedicated support and sharing curated pricing strategies across multiple verticals, Omnia differentiates itself from competitors and strengthens its market position.