omnissa

Company Overview

Company Name: Omnissa
Industry: Software Development
Headquarters: Palo Alto, CA
Company Size: 1,001-5,000 employees
Type: Privately Held
Website: [https://www.omnissa.com](https://www.omnissa.com)

Omnissa is a leader in digital work platforms, trusted by thousands of organizations worldwide as the former VMware End-User Computing (EUC) division. The company specializes in providing secure, personalized digital work experiences across any device, leveraging their AI-driven platform. This platform integrates multiple industry-leading solutions across Unified Endpoint Management (UEM), Virtual Desktops and Apps, Digital Employee Experience (DEX), and Security and Compliance.

Recent Developments

Omnissa emerged as an independent software company in 2024 after KKR completed the acquisition of Broadcom's End-User Computing division for $4 billion. Since its establishment as an independent entity, Omnissa has focused on enhancing digital workspace environments, seeking to optimize user experiences, security, IT operations, and costs.

Omnissa was prominently featured in the 2024 Gartner Magic Quadrant for Desktop as a Service, ranking alongside industry leaders for its innovative solutions.

Key Executives

Shankar Iyer - CEO

• Previous Roles: Senior Vice President and General Manager of VMware's EUC division

• Background: Extensive experience in leadership within digital workspace solutions, driving market opportunities estimated at $26 billion.

• Notable Achievements: Successfully led Omnissa to independence while maintaining robust growth, achieving $1.5 billion in ARR.

Bharath Rangarajan - Chief Product Officer

• Previous Roles: General Manager and VP of Products, EUC Business at Broadcom

• Specialties: Product strategy, execution across product teams, and business innovation in digital employee experiences and security.

Robert Ruelas - Chief Revenue Officer

• Previous Roles: Senior executive roles in revenue generation and sales strategies within VMware EUC

• Expertise: Sales enablement, extensive client engagement strategies, and global revenue growth.

Renu Upadhyay - SVP and Chief Marketing Officer

• Previous Roles: Product Marketing leadership at VMware

• Strengths: Exceptional creativity in marketing strategies, leading a significant transformation of the EUC division's brand to Omnissa.

Scott Magrath - SVP Operations

• Location: Wilmington, North Carolina

• Focus Areas: Operational efficiency, strategic partnerships, and implementation of comprehensive operational frameworks.

Kyle Austin - SVP, Engineering

• Previous Experience: Leadership roles in technical engineering teams

• Contribution: Head of the engineering arm for Workspace ONE Intelligent Hub, driving system integration and platform enhancements.

Steve Shimizu - Key Technical Leader

• Previous Experience: Scientific researcher turned software engineer with a primary motivation in technology integration for seamless user experiences.

Products and Solutions

The Omnissa™ Platform

Omnissa's core offering is the Omnissa™ Platform, which enhances digital work through AI-driven solutions. Key features include:

• Unified Endpoint Management (UEM): Centralized system for managing devices and ensuring security.

• Virtual Desktops and Apps: Delivery of virtual work environments that can scale across private and public clouds.

• Digital Employee Experience (DEX): Improved user experiences through personalized digital tools.

• Security and Compliance: Comprehensive security features including multi-factor authentication and conditional access based on user behavior.

Key Solutions

• Workspace ONE: A unified platform that simplifies endpoint management, integrates identity management, and adds layers of security and compliance.

• Horizon: Modern desktop and application delivery platform tailored for hybrid cloud environments, focusing on secure, efficient, and scalable virtual desktop provisioning.

• Application Volumes: A solution for modernizing traditional application delivery, increasing deployment efficiency, and reducing overall application management costs.

Strategic Events

OmnissaONE Events

Omnissa hosts various events such as OmnissaONE, engaging with customers and partners to showcase technological advances and gather insights. These events are key for:

• Sharing platform strategies

• Announcing new features and technological updates

• Networking with key industry players and gathering customer feedback

Industry Participation

Omnissa actively engages in industry events like CrowdStrike Fal.Con, emphasizing cybersecurity and digital workspace management. These participatory events help Omnissa stay at the forefront of digital workspace innovations.

Competitor Profile

Omnissa faces competition from multiple players in the digital workspace and cybersecurity sectors. Some notable competitors include:

IBM

• Overview: IBM is a global IT and consulting company providing infrastructure, software (including Red Hat), and consulting services.

• Strength: Known for its hybrid cloud and AI solutions, IBM has a significant presence in over 170 countries.

• Employees: Largest industrial research organization globally.

Cylance

• Overview: Cylance, now a part of BlackBerry, offers AI-driven cybersecurity solutions to predict and prevent cyber threats.

• Strength: Their AI technology significantly enhances endpoint protection.

• Solutions: CylanceENDPOINT, CylancePROTECT, and others focusing on preventing endpoint attacks with minimal system impact.

Wandera

• Overview: Acquired by Jamf, Wandera provides zero-trust cloud security solutions focusing on mobile data security and management.

• Strength: Offers real-time security, threat intelligence, and flexible deployment options suitable for enterprises with mobile workforces.

• Scalability: Their platform supports extensive global locations, providing scalable security solutions.

Claroty

• Overview: Specializes in securing cyber-physical systems within industrial, healthcare, commercial, and public sectors.

• Strength: Notable for its comprehensive cybersecurity platform protecting critical industrial infrastructure.

• Financials: Raised over $700 million in investment, with $100 million in annual recurring revenue.

Total Defense

• Overview: Originally part of Cheyenne Software, Total Defense offers internet security solutions for both consumers and businesses.

• Strength: Their product portfolio includes anti-virus, internet security, and PC optimization tools.

• Reputation: Known for their focus on protecting against digital threats since 1992, with a strong consumer focus.

Market Position & Strategy

Omnissa's market position leverages its history in end-user computing and its focus on AI-driven digital work platforms. This positioning is strategically significant in the current market landscape where organizations are increasingly looking for robust, scalable, and secure digital workspace solutions.

• Unique Value Proposition: Omnissa's primary differentiator lies in its integrated approach to digital workspace management combined with advanced AI-driven automation and security.

• Customer Focus: The company targets IT teams and end users, aiming to enhance productivity and security in digital work environments.

Insights for Sales Strategy

• Highlight Innovation: Emphasize Omnissa’s legacy of innovation in end-user computing and its pioneering stand-alone identity as a strength.

• Security Focus: Leverage the company’s strong capabilities in cybersecurity as a unique selling proposition, especially against competitors like Cylance and Total Defense.

• Partnership Opportunities: Consider collaborations with IT consulting firms and cloud service providers to extend market reach and integrate with existing enterprise solutions.

This detailed profiling of Omnissa and its competitors offers valuable insights for understanding the market dynamics and crafting targeted sales strategies.