Omoria Private Residences Market Research Report

Background

Company Overview

Omoria Private Residences is an ultra-luxury residential hospitality brand co-founded by Innovate Living Development and H.E. Dr. Omar BinSulaiman. Established in Dubai, Omoria introduces a new benchmark in private living by blending anticipatory service, thoughtfully crafted spaces, and holistic well-being. The brand is set to expand across iconic destinations within the UAE and key global markets.

Mission and Vision

Omoria's mission is to redefine ultra-luxury living by offering curated, service-led experiences that move beyond traditional luxury affiliations. The vision is to establish a global presence, setting new standards in residential hospitality through a commitment to privacy, human-centric design, hospitality-led service, and a holistic approach to well-being.

Primary Area of Focus

The brand focuses on providing exclusive waterfront residences that offer direct beach access, expansive sea views, and curated wellness-focused amenities. Each residence is fully furnished with bespoke pieces from leading high-end artisanal Italian brands, merging elegance with enduring function.

Industry Significance

Omoria enters the ultra-luxury real estate market at a time when Dubai's sector is experiencing significant growth. In Q1 2025, the market registered AED 114.08 billion in transactions, marking a 29.19% increase over the same period last year. Sales of villas and apartments priced above AED 15 million have increased by nearly 688% since 2015, reaching AED 71 billion in 2024 for the second consecutive year.

Key Strategic Focus

Core Objectives

To establish Omoria as a global leader in ultra-luxury residential hospitality.

To offer personalized, anticipatory service that exceeds traditional luxury standards.

To integrate holistic well-being and longevity into the living experience.

Specific Areas of Specialization

Designing and developing exclusive waterfront residences with direct beach access.

Curating wellness-focused amenities and services, including state-of-the-art wellness centers and personalized nutrition programs.

Providing bespoke Italian interiors and furnishings to create a harmonious living environment.

Key Technologies Utilized

Centralized air and water purification systems to ensure optimal indoor air and water quality.

Smart-home automation systems for enhanced convenience and control.

Primary Markets Targeted

Ultra-high-net-worth individuals seeking exclusive, service-led living experiences.

Global markets with a demand for luxury residential properties, particularly in the UAE and select international destinations.

Financials and Funding

Funding History

Specific details regarding Omoria's funding history, total funds raised, and recent funding rounds are not publicly disclosed.

Notable Investors

The company was co-founded by Innovate Living Development and H.E. Dr. Omar BinSulaiman. Further information about other investors is not publicly available.

Intended Utilization of Capital

The capital is intended to support the development of ultra-luxury residences, the establishment of wellness centers, and the expansion of Omoria's global presence.

Pipeline Development

Key Pipeline Candidates

Dubai Islands Project: A limited collection of exclusive waterfront residences, including a signature penthouse, each offering direct beach access and expansive sea views.

Stages of Development

The Dubai Islands project is in the pre-construction phase, with delivery scheduled for Q4 2027.

Target Conditions

Ultra-high-net-worth individuals seeking exclusive, service-led living experiences.

Anticipated Milestones

Completion of the Dubai Islands project by Q4 2027.

Technological Platform and Innovation

Proprietary Technologies

Centralized air and water purification systems.

Smart-home automation systems.

Significant Scientific Methods

Personalized nutrition programs overseen by dedicated well-being concierges.

Leadership Team

Key Executives

H.E. Dr. Omar BinSulaiman: Founder & Chairman of BinSulaiman Group – OBS.

Kareem Fahmy: Founder & CEO of Innovate Living.

Yigit Sezgin: Advisor to the Board, with experience in luxury hospitality brands such as Ritz-Carlton, Raffles, Missoni, and Fairmont.

Professional Backgrounds and Contributions

H.E. Dr. Omar BinSulaiman: Brings a deep commitment to holistic well-being, sustainability, and exclusive curated services.

Kareem Fahmy: Deeply understands the evolving needs of clientele, setting new benchmarks in private hospitality.

Yigit Sezgin: Leads the hospitality experience with a focus on privacy, consistency, and environments that adapt intuitively to residents' lifestyles.

Competitor Profile

Market Insights and Dynamics

The ultra-luxury residential sector in Dubai is experiencing significant growth, with a 29.19% increase in transactions in Q1 2025 compared to the same period last year. Sales of villas and apartments priced above AED 15 million have increased by nearly 688% since 2015, reaching AED 71 billion in 2024 for the second consecutive year.

Competitor Analysis

Onyria Group: A family-operated hospitality business established in 1985, offering resorts, golf courses, villas, dining establishments, and healthcare services primarily in Portugal.

Omrania and Associates: An international architectural, engineering, and urban planning firm based in Riyadh, Saudi Arabia, specializing in high-performance design projects.

Strategic Collaborations and Partnerships

Omoria's collaboration with Innovate Living Development and H.E. Dr. Omar BinSulaiman leverages their expertise in luxury real estate development and hospitality to create a unique residential experience.

Operational Insights

Omoria differentiates itself by integrating anticipatory service, bespoke Italian design, and a holistic approach to well-being, setting a new standard in ultra-luxury residential hospitality.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expansion: Plan to expand across the UAE, the wider GCC, and select global destinations.

Innovation: Continue to integrate advanced technologies and personalized services to enhance the living experience.

Future Business Directions

Develop additional ultra-luxury residences in key global markets.

Enhance wellness and lifestyle offerings to attract a broader clientele.

Opportunities for Expansion

Tap into emerging luxury real estate markets in Asia and Europe.

Collaborate with international luxury brands to offer exclusive experiences.

Positioning for Future Objectives

Omoria's commitment to privacy, human-centric design, and holistic well-being positions it to lead in the ultra-luxury residential sector, meeting the evolving needs of high-net-worth individuals.