omron-automation

Corporate Overview

Omron Automation, a subsidiary of the global Omron Corporation, specializes in providing sophisticated, technologically advanced automation solutions. Initially founded in 1933 by Dr. Kazuma Tateishi as Tateishi Electric Manufacturing Company, it has since grown into a multi-billion-dollar enterprise known for its innovation in sensing components and comprehensive automation solutions. With over 36,000 employees worldwide, Omron has made significant technological contributions across various domains, including industrial automation, healthcare, automotive electronics, social systems, environmental solutions, and mechanical components.

Key Historical Achievements

• World’s first automated cash dispenser

• Automated traffic signals

• Facial recognition sensing and distance warning systems for automobiles

• Global leader in home blood pressure monitoring technology

Headquarters

Americas Headquarters:
2895 Greenspoint Pkwy., Ste 200,
Hoffman Estates, IL 60169,
United States

Executive Team

Robb Black

President, CEO & COO, Omron Automation Americas

Robb Black, positioned at the helm of Omron Automation Americas, spearheads the company's strategy to pioneer innovations in manufacturing automation to enhance global living standards. With over 30 years in industrial automation, Robb’s prior engagements include top-tier firms like Rockwell Automation, Honeywell, and Turck. He holds a Bachelor's degree in Electrical Engineering from Marquette University and a Master's degree in Management from Cardinal Stritch University. Since his appointment in April 2020, Robb has managed Omron Delta Tau and Omron Microscan Systems under the "One Americas" organizational vision.

Mark Sadie

Vice President of Technology & Marketing, Omron Automation America / Managing Director, OCR & ODT

Mark Sadie directs Omron’s marketing strategies aimed at enhancing profitability and brand presence across the Americas. An industry veteran since 2000, Mark's accolades include a successful tenure as Vice President of Sales, achieving a 50% revenue growth via acquisitions and organic advancements. He possesses a Bachelor’s degree in Electrical Engineering from Auburn University and a comprehensive background in various sectors, such as automotive manufacturing and consumer products.

Peter Brouwer

Vice President of Sales – U.S. & Canada, Omron Automation Americas

With over two decades in industrial automation, Peter Brouwer drives Omron’s strategic growth and partner relations. His leadership prowess, especially as the head of Omron Canada’s business, positions him as a key player in Omron's North American expansion. Peter holds an MBA from McMaster University and a Bachelor of Science degree with honors from Brock University, as well as the OACETT Certified Engineering Technologist designation.

Lance Schulstad

Vice President of Finance & Risk Officer, Omron Automation Americas

Lance Schulstad oversees finance and accounting operations, bringing over 25 years of finance leadership, notably from Kraft Heinz where he held significant roles. Lance’s strategic insights are backed by a Bachelor’s degree from DePaul University and an MBA from Loyola University.

Guerrino “Reno” Suffi

Vice President of Business Development & Customer Services, Omron Automation Americas

At Omron Automation, Reno leads customer and engineering services, integrating state-of-the-art technologies such as motion control, robotics, and safety solutions. Recognized multiple times with Omron’s Global Award for business innovation, Reno holds a Bachelor’s degree in Electrical Engineering from the University of Illinois at Champaign-Urbana.

Carlos Neves

Executive Director - South America, Omron Automation Americas

Carlos Neves heads Omron's business in South America, Central America, and the Caribbean region. Joining Omron in 2017 from Festo, he brings extensive experience across industrial sectors. Carlos holds a Bachelor’s degree in Electrical Engineering, an MBA, and an MSc in Engineering from São Paulo, alongside an MBA in international management from Germany.

Competitor Profiling: Omron Automation

Major Competitors

Omron Automation faces significant competition from both multinational corporations and specialized firms in the industrial automation and inspection equipment sector. The primary competitors include:

Key Competitors

• Keyence Corporation

• Products: Code readers, laser markers, machine vision systems, measuring systems, microscopes, sensors, and static eliminators.

• Revenue: $6.4 billion

• Highlights:

• Ranked among the top 5 companies in Japan by market capitalization as of March 2024.

• Continuous recognition in Forbes' "World’s Most Innovative Companies" from 2011 to 2018.

• Keyence serves 350,000 customers across 110 countries.

• Investments in future technologies account for 70% of their products, many of which include industry-first innovations.

• Rockwell Automation

• Company Profile:

• The largest pure-play industrial automation company.

• Headquartered in Milwaukee, Wisconsin, with approximately 26,000 employees.

• Strong global presence with customers in more than 100 countries.

• Mission:

• To enhance quality of life by making the world more productive and sustainable.

• Committed to advancing smart manufacturing and providing integrative solutions.

• Core Brands: Allen-Bradley, FactoryTalk, LifecycleIQ Services.

• Mitsubishi Electric Corporation

• Revenue: ¥5.25 trillion

• Employees: 149,134

• Business Focus: Manufacturing, development, and sale of electrical and electronic equipment across diverse domains.

• Strategic Goals:

• Projected financial targets by fiscal 2026 include revenue surpassing ¥5.0 trillion and an operating profit margin exceeding 8%.

• Initiatives focus on technological innovation and sustainability.

• Siemens AG

• Company Overview:

• Siemens specializes in technology-driven solutions in electrification, automation, and digitalization.

• Broad range of services and products across industry, infrastructure, and healthcare.

• Corporate Vision:

• Siemens combines the digital and physical worlds to create advanced solutions for customers and society.

• Strong emphasis on scalable infrastructure that supports rapid growth and evolving business demands.

• ABB Ltd

• Primary Activities:

• Specializes in electrification and automation solutions.

• Develops industrial robots, modular manufacturing systems, and related services aimed at boosting productivity and reducing environmental impact.

• Corporate Footprint:

• A leading global technology company with a focus on sustainable innovations.

• Maintains a significant presence in power and automation technology markets.

Additional Competitors

• KUKA Robotics

• Focuses on robotics and automation solutions for manufacturing industries. Known for innovative robotic systems and automation solutions that improve manufacturing efficiency.

• Fuji Electric

• Provides a diverse range of products including automation control systems. Known for integrating electronic and energy technologies to enhance industrial operations.

• Cognex Corporation

• Specializes in machine vision systems and image-based barcode readers. Aims to provide high-performance vision systems that detect defects, identify parts, and guide assembly.

• Honeywell International Inc.

• Offers automation and control solutions to diverse industries. Emphasis on industrial automation, safety, and productivity solutions.