Company Research Report - OBE Worldwide, LLC

Company Overview

• Name: OBE Worldwide, LLC

• Mission: OBE positions itself as an experience-led agency focused on creating impactful brand experiences.

• Founded: OBE was founded in 1995.

• Founder: No information is available.

• Key People: OBE's principal, Irving Azoff, is the Chairman and CEO of The Azoff Company.

• Headquarters: Headquarters in Los Angeles, California.

• Locations: Offices in Los Angeles, London, New York City, and San Francisco.

• Number of Employees: No specific information is available.

• Revenue: No information is available.

• Known For: OBE is known for its dynamic campaigns in experiential marketing, creating brand touchpoints that are impactful and memorable. It gained early recognition for on-mountain music and pro snowboarding events.

Products and Services

OBE Worldwide, LLC offers a wide array of services centered around experiential marketing and brand engagement:

• Creative Strategy + Design: Development of insight-driven strategies and design.

• Full-Service Production: Handles all aspects of production from conception to execution.

• Technology + Innovation: Incorporates creative technological solutions for immersive experiences.

• Content Creation: Includes branded content creation, live streams, and post-production services.

• Account Services and Business Operations: Support for managing client accounts and their unique brand identities.

Specific Service Areas:

• In-Person Experiences:

• Consumer and B2B Marketing

• Internal Events

• Sponsorship Activations

• Interactive Experiences:

• Immersive Interactive Experiences

• Virtual Conferences and Events

• Creative Technology

• Gamification

• Digital Services:

• UI/UX Strategy and Design

• Social Strategy and Implementation

• Digital Product Management

• Data Management

• Brand Services:

• Brand Design

• Campaign and Activation Strategy

• Talent Acquisition and Partnerships

Recent Developments

• Awards and Recognition:

• Finalist for Best Multi-Channel Strategy at SEPHORiA

• Silver Award for Best Use of Event Technology

• Multiple other awards for experiential engagement and brand activations.

• Notable Projects:

• Collaborations on high-profile events like the Call of Duty: Modern Warfare press reveal and It’s Her Shot with Nike.

• Developed innovative activations for brands like Sephora through their SEPHORiA immersive experiences.

• Strategic Growth:

• Acquired London-based agency Playmaker Experiential to expand global reach.

• Established partnerships with companies like OpenAI and leveraged strategic partnerships for extended services.

Recent Product Launches and Features

• Launches:

• Launched numerous experiential campaigns for high-profile clients across various industries including technology, sports, and consumer goods.

• Initiatives such as the NFL Girls Flag League in partnership with the New York Jets and Chicago Bears.

• Innovations:

• Embraced new technologies like augmented reality to enhance marketing strategies.

• Utilized creative platforms for virtual brand activations and digital engagement, highlighted by collaborations on SEPHORiA.

• Partnerships:

• Integration with Blended Strategy Group, Oak View Group, and On Board Staffing to amplify resources and service offerings.

Conclusion

OBE Worldwide continues to lead in the field of experiential marketing by evolving its strategies and expanding its services. With a strong international presence and a slew of recent accolades, the company is positioned to influence how brands interact with consumers through meaningful experiences. While certain internal metrics like revenue and employee count remain undisclosed, OBE’s industry impact is clear through its ongoing client engagements and award-winning campaigns.