On Point SE Company Profile

Background

Overview

On Point SE is a Serbian-based software development company specializing in creating custom software solutions for a diverse range of industries. Established in 2015, the company has built a reputation for delivering high-quality web and mobile applications, CRM systems, e-commerce platforms, and blockchain applications. With a dedicated team of professionals, On Point SE focuses on helping clients scale their engineering teams and develop outstanding software products.

Mission and Vision

On Point SE's mission is to empower businesses by providing tailored software solutions that drive growth and innovation. The company's vision is to be a leading provider of custom software development services, recognized for its commitment to quality, client satisfaction, and technological excellence.

Industry Significance

Operating in the information technology and services sector, On Point SE plays a crucial role in supporting businesses across various industries by delivering bespoke software solutions that enhance operational efficiency and competitiveness.

Key Strategic Focus

Core Objectives

• Custom Software Development: Designing and developing tailored software solutions that meet the unique needs of each client.

• Scalable Engineering Teams: Assisting businesses in scaling their engineering teams to support growth and project demands.

• Innovation and Quality: Maintaining a strong focus on innovation and delivering high-quality products that exceed client expectations.

Areas of Specialization

• Web Applications: Developing responsive and user-friendly web applications.

• Mobile Applications: Creating cross-platform mobile applications for iOS and Android.

• CRM Systems: Building customer relationship management systems to enhance client engagement.

• E-commerce Platforms: Designing robust e-commerce solutions to facilitate online business operations.

• Blockchain Applications: Implementing blockchain technology for secure and transparent transactions.

Key Technologies Utilized

On Point SE employs a range of modern technologies, including:

• Frontend: React, Angular, Vue.js

• Backend: Node.js, Python, Java, .NET

• Mobile Development: React Native, Flutter

• Database: MySQL, PostgreSQL, MongoDB

• Blockchain: Ethereum, Hyperledger

Primary Markets Targeted

On Point SE serves clients across various industries, including:

• E-commerce: Providing platforms and solutions for online retail businesses.

• Finance: Developing secure and efficient financial applications.

• Healthcare: Creating software solutions for healthcare providers and patients.

• Education: Building educational platforms and tools for learning institutions.

• Logistics: Designing systems to optimize supply chain and logistics operations.

Financials and Funding

Funding History

As of the latest available information, On Point SE has not publicly disclosed details regarding its funding history, total funds raised, or specific funding rounds. The company operates as a privately held entity, focusing on organic growth and reinvestment into its operations.

Utilization of Capital

While specific details are not publicly available, it is common for companies in the software development sector to utilize capital for:

• Research and Development: Investing in the development of new technologies and solutions.

• Talent Acquisition: Hiring skilled professionals to expand the team.

• Infrastructure: Upgrading hardware and software resources to enhance service delivery.

• Marketing and Sales: Promoting services to attract new clients and enter new markets.

Pipeline Development

Key Projects and Initiatives

On Point SE is involved in several ongoing projects, including:

• E-commerce Platform for Retailers: Developing a scalable and secure e-commerce platform tailored for retail businesses.

• Mobile Application for Healthcare Providers: Creating a mobile app to streamline patient management and communication.

• Blockchain-Based Supply Chain Solution: Implementing a blockchain system to enhance transparency and traceability in supply chains.

Anticipated Milestones

• Q2 2026: Launch of the e-commerce platform for retailers.

• Q3 2026: Deployment of the mobile application for healthcare providers.

• Q4 2026: Completion of the blockchain-based supply chain solution pilot phase.

Technological Platform and Innovation

Proprietary Technologies

On Point SE has developed several proprietary tools and frameworks to enhance development efficiency and product quality, including:

• Opollo: An omni-channel order management system that integrates various sales channels for seamless order processing.

• OctoPOS: A point-of-sale system that bridges online and offline sales, providing real-time data synchronization.

• Performance Dashboard: A tool that offers real-time analytics and performance metrics for business operations.

Significant Scientific Methods and AI-Driven Capabilities

The company employs advanced methodologies such as:

• Agile Development: Utilizing Scrum and Kanban frameworks for iterative and efficient project management.

• Machine Learning Algorithms: Implementing AI-driven solutions for data analysis and predictive modeling.

• DevOps Practices: Integrating development and operations to enhance collaboration and deployment speed.

Leadership Team

Executive Profiles

• Tran Vu Quang: Founder and CEO. Quang has a background in management consulting with McKinsey and served as Chief Commercial Officer at Lazada Vietnam. He holds a degree from Reed College.

• Chin Wee Tee: Deputy Chief Executive Officer. With over 20 years in IT management, Chin has experience in defense, insurance, and supply chain sectors. He specializes in IT architecture and digital solutions.

• Pham Thi Hieu Hao: Chief Financial Officer. Hao has over a decade of financial leadership experience across Southeast Asia and global markets, including roles at Pomelo Fashion and Paymentwall. She holds a Master's in Professional Accountancy from the University of London.

• Bianca T Loo: Social Commerce General Manager. Bianca has 17 years of marketing experience, including positions at Criteo and TikTok, focusing on social commerce and full-funnel marketing.

• Nguyen Le Hung: Senior Strategy Director. Hung has a background in management consulting and has been with On Point since 2016, focusing on growth opportunities and strategic partnerships.

• Hua Thi Thanh Nha: Head of Services & Solutions. With over 16 years in HR leadership, Nha has held senior positions across various industries, focusing on HR strategy and organizational development.

• Nguyen Thi Hong Nhung: Commercial Director. Nhung has in-depth experience in F&B and FMCG industries, having worked at SABMiller Vietnam and Taisun Vietnam. She joined On Point in 2020 and was promoted to Commercial Director in 2022.

• Tran Thi Tuong Van: Commercial Director. With 24 years in retail, Van has worked with multinational corporations like IPP Group and Lazada, handling various categories such as Fashion and Cosmetics.

• Tran Thiet: Commercial Director. With over 12 years in e-commerce, Thiet has held leadership roles at Shopee and Lazada, focusing on category management and strategic business development.

• Tran Minh Duy: Head of Business Development. Duy has nearly 8 years in e-commerce, with experience from FMCG brands and platforms, including roles at Lazada Vietnam and Reckitt.

• Lejay Matthieu Fabrice: Head of Technology. Lejay brings over 15 years of international experience in technology and digital transformation, having held senior roles at Monata and IT Consults.

Competitor Profile

Market Insights and Dynamics

The custom software development industry is characterized by rapid technological advancements and a growing demand for digital transformation across various sectors. Companies like On Point SE are well-positioned to capitalize on this trend by offering tailored solutions that address specific business needs.

Competitor Analysis

On Point SE operates in a competitive landscape with several key players, including:

• Hillstone Environmental: Specializes in environmental software solutions with a focus on sustainability and regulatory compliance.