OnAudience Company Profile

Background

Overview

OnAudience is a global data provider specializing in high-quality audience data solutions. Founded in 2016 and headquartered in London, UK, the company collects and processes data from over 200 markets worldwide. OnAudience's mission is to empower businesses with precise audience targeting capabilities, enhancing the effectiveness of digital campaigns and business solutions. Their vision is to be a trusted partner in delivering data-driven insights that fuel business growth and innovation. Operating within the data management and digital marketing industry, OnAudience holds a significant position by offering comprehensive data solutions that cater to the evolving needs of advertisers and marketers globally.

Key Strategic Focus

Core Objectives

OnAudience aims to provide advertisers and marketers with accurate, privacy-compliant, and scalable audience data solutions. Their strategic focus includes:

Global Data Reach: Collecting data from over 200 markets to offer extensive audience insights.

High-Quality Data Processing: Utilizing proprietary platforms to process data from more than 25 billion devices, ensuring data accuracy and reliability.

Privacy Compliance: Adhering to global data protection regulations, including GDPR and CCPA, to maintain user trust and data integrity.

Areas of Specialization

OnAudience specializes in:

Audience Data Solutions: Providing predefined and custom audience segments based on user demographics, interests, and behaviors.

Cookieless Targeting: Developing solutions that enable effective audience targeting without relying on cookies, aligning with industry shifts towards privacy-centric advertising.

Data Enrichment: Enhancing existing customer databases with additional insights to improve marketing strategies and customer engagement.

Key Technologies Utilized

The company employs advanced technologies such as machine learning algorithms and proprietary data management platforms to process and analyze vast amounts of data efficiently. These technologies enable OnAudience to deliver precise and actionable audience insights to their clients.

Primary Markets Targeted

OnAudience primarily serves:

AdTech and MarTech Companies: Providing data solutions that enhance digital advertising and marketing efforts.

Advertisers and Agencies: Offering tools for precise audience targeting and campaign optimization.

Businesses Seeking Data-Driven Insights: Enabling companies to leverage data for strategic decision-making and growth.

Financials and Funding

Funding History

As of December 2025, OnAudience has not publicly disclosed any external funding or investment rounds. The company operates as a privately held entity, focusing on organic growth and strategic partnerships to expand its market presence.

Recent Developments

In June 2023, OnAudience announced a strategic partnership with FirstPartyCapital, an early-stage venture capital firm specializing in ad tech, martech, and digital media. This collaboration aims to accelerate ad tech innovation and provide OnAudience with access to a network of innovative companies at the forefront of advertising and marketing technology.

Pipeline Development

Key Initiatives

OnAudience continues to enhance its data offerings by developing new audience segments and refining its data processing capabilities. The company focuses on expanding its predefined audience segments and improving its cookieless targeting solutions to meet the evolving needs of the digital advertising landscape.

Technological Platform and Innovation

Proprietary Technologies

OnAudience has developed a proprietary data management platform capable of processing data from over 25 billion devices globally. This platform enables the efficient collection, processing, and analysis of vast amounts of data, ensuring high-quality audience insights.

Significant Scientific Methods

The company employs machine learning algorithms to analyze user behavior and segment audiences effectively. These algorithms process data signals such as page views, URLs, keywords, and time spent on digital content to construct detailed user profiles.

AI-Driven Capabilities

In November 2025, OnAudience integrated its AI-powered audience creation workflow with Amazon Ads' Demand-Side Platform (DSP). This integration allows advertisers to generate custom audience segments from campaign briefs and activate them directly within Amazon's advertising ecosystem, streamlining the audience creation process and enhancing targeting precision.

Leadership Team

Executive Profiles

Maciej Sawa: Chief Executive Officer (CEO)

Maciej Sawa co-founded OnAudience and serves as the CEO. Under his leadership, the company has expanded its global data reach and developed innovative data solutions for the digital advertising industry.

Piotr Prajsnar: Co-Founder

Piotr Prajsnar is a co-founder of OnAudience, contributing to the company's strategic direction and growth in the data management sector.

Łukasz Kapuśniak: Co-Founder

Łukasz Kapuśniak co-founded OnAudience, playing a key role in the development of the company's data processing technologies and audience segmentation solutions.

Competitor Profile

Market Insights and Dynamics

The data management and digital marketing industry is experiencing rapid growth, driven by the increasing need for precise audience targeting and data-driven decision-making. Companies are investing in advanced data solutions to enhance campaign effectiveness and customer engagement.

Competitor Analysis

OnAudience faces competition from several companies in the data management and audience targeting space, including:

Retargetly: A data provider specializing in audience data solutions, offering services that compete with OnAudience's offerings.

Amobee: A global advertising technology company providing data-driven marketing solutions, including audience targeting and data management services.

Lotame: A data management platform offering audience data solutions and analytics services, competing in the same market segment as OnAudience.

Strategic Collaborations and Partnerships

OnAudience has established strategic partnerships to enhance its data offerings and market reach:

Amazon Ads Integration: In November 2025, OnAudience integrated its AI-powered audience creation tool with Amazon Ads' DSP, enabling advertisers to generate and activate custom audience segments within Amazon's ecosystem.

Partnership with FirstPartyCapital: In June 2023, OnAudience partnered with FirstPartyCapital to accelerate ad tech innovation and gain access to a network of leading companies in advertising and marketing technology.

Operational Insights

Strategic Considerations

OnAudience's strategic collaborations, such as the integration with Amazon Ads, position the company to leverage its data capabilities within major advertising ecosystems, enhancing its competitive edge. The partnership with FirstPartyCapital provides access to innovative technologies and potential investment opportunities, supporting OnAudience's growth and development in the ad tech sector.

Strategic Opportunities and Future Directions

Roadmap and Expansion

OnAudience plans to continue expanding its global data reach and enhancing its data processing technologies. The company aims to develop new audience segments, improve cookieless targeting solutions, and explore additional strategic partnerships to strengthen its position in the data management and digital marketing industry.