OnBalance Company Profile

Background

Overview

OnBalance is a pioneering mental health care and performance management platform tailored for collegiate athletic departments and professional sports organizations. Established in 2022 by Walt Norley, a former Division I quarterback and technology entrepreneur, the company is headquartered in Palm Beach Gardens, Florida. OnBalance's mission is to provide athletes, mental health care teams, and the broader ecosystem of patient care with a comprehensive software platform that offers measurable metrics, leading to improved outcomes, optimized athletic performance, and institutional accountability.

Mission and Vision

OnBalance aims to revolutionize mental health care in athletics by integrating data-driven insights into care management, thereby enhancing both athlete well-being and performance. The platform's vision is to create a unified system that empowers care teams with actionable intelligence, fostering proactive and personalized approaches to athlete mental health.

Primary Area of Focus

The company's primary focus is on mental and behavioral health care management for athletes, addressing conditions such as depression, anxiety, stress, ADHD, disordered eating, panic disorder, substance abuse, self-harm, and suicidal ideation. By offering a centralized platform, OnBalance seeks to streamline communication among care providers, coaches, and administrators, ensuring comprehensive support for athletes.

Industry Significance

In an era where athlete mental health is gaining increasing attention, OnBalance stands out by providing a specialized solution that combines clinical care with performance optimization. Its innovative approach addresses the unique challenges faced by athletic departments in managing mental health, setting a new standard for care in the sports industry.

Key Strategic Focus

Core Objectives

• Proactive Care Management: Utilize data-driven insights to identify and address mental health issues before they escalate.

• Performance Optimization: Enhance athletic performance by supporting mental well-being.

• Institutional Accountability: Provide tools for institutions to monitor and improve mental health care practices.

Specific Areas of Specialization

• Mental Health Metrics: Develop and implement a proprietary scoring system to assess and track athlete mental health.

• Care Coordination: Facilitate seamless communication among care teams, coaches, and administrators.

• Educational Resources: Offer a knowledge center with relatable stories and educational materials for athletes.

Key Technologies Utilized

• Proprietary Scoring System: An advanced metrics-based system that evaluates the severity and status of athletes' mental health conditions.

• Predictive Analytics: Tools that analyze data to forecast trends and inform proactive interventions.

• AI-Driven Insights: Artificial intelligence capabilities that provide actionable intelligence for care teams.

Primary Markets Targeted

• Collegiate Athletics: Partnering with universities and colleges to support student-athletes.

• Professional Sports Organizations: Collaborating with professional teams to enhance athlete mental health and performance.

Financials and Funding

Funding History

OnBalance has secured funding from various investors, including KB Partners, Eberg Capital, Kevin Garnett & Big Ticket Sports, John Brenkus, Chris Grove, and Ezra Kucharz. The company has filed at least one patent related to its platform.

Recent Funding Rounds

Specific details regarding recent funding rounds, including total funds raised and the intended utilization of the capital, are not publicly disclosed.

Pipeline Development

Key Pipeline Candidates

OnBalance's platform is continually evolving, with the latest iteration being OnBalance 3.0, which includes a proprietary mental healthcare case management scoring system.

Stages of Development

• OnBalance 3.0: The most recent version, featuring advanced case management tools and improved analytics.

Target Conditions

• Mental Health Disorders: Addressing a range of conditions affecting athletes, including depression, anxiety, and stress-related disorders.

Anticipated Milestones

• Implementation in New Institutions: Expanding partnerships with additional collegiate and professional sports organizations.

• Platform Enhancements: Ongoing development to incorporate user feedback and emerging best practices in mental health care.

Technological Platform and Innovation

Proprietary Technologies

• OnBalance Score: A unique scoring system that tracks an athlete's recovery journey, providing real-time insights into mental health status.

Significant Scientific Methods

• Predictive Modeling: Utilizing data analytics to predict mental health trends and inform proactive care strategies.

• AI-Driven Insights: Leveraging artificial intelligence to analyze complex data sets and provide actionable intelligence for care teams.

Leadership Team

Key Executives

• Walt Norley: Founder, Chairman, and CEO. A former Division I quarterback and technology entrepreneur, Norley established OnBalance to address the mental health challenges faced by athletes.

• Mike Todd: Chief Operating Officer. With over 18 years of private equity experience, Todd oversees day-to-day operations, including finance, personnel, policies, governance, and company performance.

• Terri Reese: Director of Customer Success. With more than 30 years of experience with leading global consumer brands, Reese manages the customer experience, including implementation, onboarding, and training.

• Jenna Steinbrink: Director of Operations. Steinbrink has extensive experience in both sports and sales, having worked with the Philadelphia Phillies organization. She oversees multiple elements of the business, including finance, product, customer success, business development, and personnel.

Board of Directors

• Dr. Anthony Coletta, MD, MBA: Physician and Entrepreneur.

• Julian Geiger: Former Chairman and CEO, Aeropostale, Inc.

• Ned Moore: Co-Founder, Chairman, and CEO, Clutch.

• Jack Nicklaus II: Former President, Nicklaus Design at Nicklaus Companies.

Advisory Board

• Meg Meurer Brossy: Senior Advisor – Growth advisor, board member, and investor.

• Scott Addis: Founder and CEO, Beyond Insurance.

• Joe Bohringer: Former Major League Baseball Executive.

• Tim Chambers: Vice President of Business Development, Azura Vascular Care and National Cardiovascular Partners.

• Salvatore DeTrane: Managing Director, Empactful Capital LLC.

• Meredith Geisler: Former Senior Vice President of Communications, Tandem Sports + Entertainment.

• Dr. Ginger Gilmore, DBH, M Ed, ATC, LAT: Director of Behavioral Medicine, University of Alabama.

• Scott Jenkins: President, S.M. Jenkins & Co.

• Kevin Myers: Chief Product and Marketing Officer, AiAdvertising.

• Frank Vuono: Influential sports marketing executive and Founder of 16W Marketing, LLC.

Competitor Profile

Market Insights and Dynamics

The market for athlete mental health care is expanding, with increasing recognition of the importance of mental well-being in athletic performance. Institutions are seeking comprehensive solutions to address mental health challenges, creating opportunities for innovative platforms like OnBalance.

Competitor Analysis

OnBalance operates in a niche market with few direct competitors offering comprehensive mental health care management platforms for athletes. Its unique approach, combining data-driven insights with performance optimization, differentiates it from other entities in the space.

Strategic Collaborations and Partnerships

• University of Miami Athletics: In April 2024, OnBalance partnered with the University of Miami to implement its platform, marking its first official partnership.

• University of Louisville Athletics: In February 2025, OnBalance announced a partnership with the University of Louisville, integrating its platform to enhance mental health care for student-athletes.

Operational Insights

OnBalance's comprehensive platform offers a centralized solution for mental health care management, setting it apart from competitors that may offer fragmented or less integrated services. Its focus on data-driven insights and performance optimization provides a distinct competitive advantage.

Strategic Opportunities and Future Directions

OnBalance is well-positioned to expand its partnerships with additional collegiate and professional sports organizations, leveraging its unique platform to address evolving mental health needs within the athletic community.