One Albania Company Profile

Background

One Albania sh.a. is a leading telecommunications company in Albania, formed through the merger of One Telecommunications and ALBtelecom. This strategic consolidation has positioned One Albania as a significant player in the Albanian telecommunications sector, offering a comprehensive suite of services including mobile telephony, wireless broadband, landlines, internet solutions, and mobile IPTV. The company's mission is to drive innovation and digitalization, aiming to become the market leader in information and communication technology services within Albania and the broader Western Balkans region.

Key Strategic Focus

One Albania's strategic objectives encompass:

Network Expansion and Enhancement: The company has unified its network infrastructure, resulting in the largest and most modern mobile network in Albania, comprising 1,100 coverage stations nationwide.

Technological Advancement: Investments are directed towards deploying 5G technology and expanding fiber optic networks, with plans to connect 30% more households in Albania, ensuring high-speed internet access.

Customer-Centric Services: Emphasis is placed on enhancing subscriber experiences through improved service quality, increased internet speeds, and reliable network coverage.

Financials and Funding

Following the merger, One Albania has committed to substantial investments totaling €200 million over the next five years. These funds are allocated towards infrastructure development and technological advancements, including the rollout of 5G services.

Technological Platform and Innovation

One Albania distinguishes itself through:

Advanced Network Infrastructure: Operating the largest mobile network in Albania with 1,100 coverage stations, the company ensures extensive and reliable service.

Fiber Optic Expansion: With 5,400 km of fiber optic cables, One Albania offers high-speed connections up to 1 Gbit/s for residential users and over 10 Gbit/s for ISP partners.

5G Readiness: The company is actively investing in 5G technology to provide ultra-high-speed and reliable connectivity, positioning itself at the forefront of technological innovation in the region.

Leadership Team

Brano Djurovic: Appointed as Chief Executive Officer in August 2023, Djurovic brings extensive experience from various international telecom companies, focusing on commercial and technological aspects of the business.

Péter Fekete: Serving as CEO of 4iG Group, Fekete oversees the strategic direction and investment initiatives of One Albania.

Leadership Changes

In August 2023, Brano Djurovic succeeded Emil Georgakiev as CEO of One Albania, marking a strategic shift towards enhancing the company's commercial focus and subscriber experience.

Competitor Profile

Market Insights and Dynamics

As of Q1 2021, Albania had approximately 3.66 million mobile subscribers, with a penetration rate of 101%. The telecommunications market is regulated by the Electronic and Postal Communications Authority (AKEP).

Competitor Analysis

Vodafone Albania: A major competitor, Vodafone Albania offers a range of services including broadband, fixed-line telephony, mobile telephony, and internet. The company has been proactive in adopting new technologies, being the first to launch 3G and 4G services in the country.

Strategic Collaborations and Partnerships

One Albania is part of the Hungarian 4iG Group, which has made significant investments in the Albanian telecommunications market, including the acquisition of ALBtelecom and One Telecommunications. This partnership aims to drive innovation and digitalization in the region.

Operational Insights

The merger of One Telecommunications and ALBtelecom has enabled One Albania to unify its network infrastructure, resulting in improved service quality and expanded coverage. The company has successfully migrated 450,000 customers from the former ALBtelecom network to the unified One network, enhancing customer experience.

Strategic Opportunities and Future Directions

One Albania is focused on leading the digital transformation in Albania by investing in 5G technology and expanding its fiber optic network. The company's commitment to innovation and customer-centric services positions it to capitalize on emerging opportunities in the telecommunications sector.