One Engine Media Works Company Profile

Background

Overview

One Engine Media Works (OEMW) is a comprehensive growth marketing platform specializing in data-driven solutions for mobile, video, and social media channels. Established in 2018, the company has rapidly ascended to become one of India's top 10 mobile performance networks, collaborating with leading global brands to effectively acquire and engage target audiences.

Mission and Vision

OEMW's mission is to empower brands by connecting them with the right consumers through innovative, data-driven marketing strategies. The company's vision is to be a global leader in performance marketing, delivering measurable growth and value to its partners.

Primary Area of Focus

OEMW focuses on providing end-to-end marketing solutions that encompass audience analytics, proprietary algorithms, bid-shading technology, and creative optimization. These services are designed to enhance user acquisition, engagement, and retention across various digital platforms.

Industry Significance

In the rapidly evolving digital marketing landscape, OEMW stands out for its ability to leverage advanced technologies and data analytics to drive performance. Its innovative approach has positioned the company as a significant player in the mobile performance marketing sector.

Key Strategic Focus

Core Objectives

User Acquisition: Utilize data-driven strategies to attract and retain high-quality users for client applications and services.

Performance Optimization: Employ advanced technologies to maximize return on ad spend (ROAS) and overall campaign effectiveness.

Global Reach: Expand the company's footprint by targeting diverse geographical markets and consumer segments.

Specific Areas of Specialization

Mobile Marketing: Craft tailored strategies to engage mobile users, enhancing app installs and in-app activities.

Video Advertising: Develop compelling video content to boost brand visibility and user engagement.

Social Media Campaigns: Leverage social platforms to build brand presence and foster community engagement.

Key Technologies Utilized

Proprietary Machine Learning Algorithms: Analyze user behavior and preferences to optimize targeting and campaign performance.

Bid-Shading Technology: Implement strategies to control costs and improve ROAS in programmatic advertising.

Audience Analytics Tools: Gather and interpret data to inform decision-making and strategy development.

Primary Markets Targeted

OEMW primarily targets the mobile performance marketing sector, focusing on industries such as gaming, e-commerce, lifestyle, and utility services. The company serves both domestic and international markets, adapting strategies to meet diverse consumer behaviors and preferences.

Financials and Funding

Funding History

As of December 2025, specific details regarding OEMW's funding history, total funds raised, and notable investors are not publicly disclosed. The company operates as a privately held entity, and financial information is limited.

Utilization of Capital

While detailed financial allocations are not publicly available, it is reasonable to infer that any capital raised would be directed towards:

Technology Development: Enhancing proprietary algorithms and expanding technological capabilities.

Market Expansion: Entering new geographical markets and scaling operations.

Talent Acquisition: Recruiting skilled professionals to drive innovation and growth.

Pipeline Development

Key Pipeline Candidates

OEMW's pipeline primarily consists of:

Innovative Marketing Solutions: Developing new tools and strategies to improve user acquisition and engagement.

Technological Enhancements: Advancing machine learning algorithms and bid-shading technologies.

Stages of Development

The company is in the continuous development and refinement stage, focusing on integrating emerging technologies and adapting to evolving market demands.

Target Conditions

OEMW aims to address challenges in user acquisition, cost optimization, and campaign performance across various digital platforms.

Anticipated Milestones

While specific timelines are not publicly disclosed, the company is expected to achieve:

Technological Milestones: Deployment of enhanced machine learning models and bid-shading algorithms.

Market Milestones: Expansion into new markets and acquisition of key partnerships.

Technological Platform and Innovation

Proprietary Technologies

Machine Learning Algorithms: Custom-built algorithms that analyze user data to optimize targeting and campaign outcomes.

Bid-Shading Technology: In-house developed technology that automates bid strategies to control costs and improve ROAS.

Significant Scientific Methods

Data Analytics: Utilizing comprehensive data analysis to inform decision-making and strategy development.

Programmatic Advertising: Employing automated, data-driven methods to purchase and optimize digital advertising.

Leadership Team

Key Executives

Pushkar Mishra: Founder and Designated Partner. With over six years of experience in the industry, Pushkar has been instrumental in establishing and leading OEMW since its inception.

Prashanth Rao: Designated Partner. Appointed on April 1, 2025, Prashanth brings a wealth of experience in digital marketing and business development.

Vikas Khoria: Designated Partner. Also appointed on April 1, 2025, Vikas has a strong background in programmatic advertising and user acquisition strategies.

Gaurav Nagar: Designated Partner. Joined the leadership team on August 19, 2023, Gaurav specializes in strategic partnerships and market expansion.

Leadership Changes

The most recent significant appointment was:

Gaurav Nagar: Appointed as Designated Partner on August 19, 2023. Gaurav's role focuses on driving strategic partnerships and exploring new market opportunities.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry, particularly in mobile performance, is characterized by rapid technological advancements and evolving consumer behaviors. Companies like OEMW are at the forefront, leveraging data analytics and machine learning to drive growth.

Competitor Analysis

OEMW operates in a competitive landscape with several key players, including:

One MediaWorks: A creative agency offering branding, content, digital marketing, cloud, and web solutions.

One Media iP Group: Specializes in media and publishing, with a focus on content creation and distribution.

Strategic Collaborations and Partnerships

OEMW has established partnerships to enhance its service offerings and market reach. Notably, the company has collaborated with TrafficGuard, a partner specializing in fraud prevention and analytics in digital advertising.

Operational Insights

OEMW differentiates itself through its proprietary technologies and data-driven approach, offering tailored solutions that address specific client needs. The company's focus on continuous innovation and strategic partnerships strengthens its competitive position.

Strategic Opportunities and Future Directions

Strategic Roadmap

OEMW plans to:

Expand Technological Capabilities: Enhance machine learning models and bid-shading technologies.

Enter New Markets: Target additional geographical regions and industry verticals.

Strengthen Partnerships: Forge new alliances to broaden service offerings and market presence.

Future Business Directions

The company aims to solidify its position as a global leader in performance marketing by continually adapting to market trends and client needs.

Opportunities for Expansion

OEMW sees potential in:

Diversifying Service Offerings: Introducing new marketing solutions and technologies.

Geographical Expansion: Entering emerging markets with high growth potential.

Positioning for Future Objectives

OEMW's commitment to innovation, data-driven strategies, and strategic partnerships positions it well to achieve its future objectives and drive sustained growth.