OneMagnify Company Profile

Background

Overview

Founded in 1967, OneMagnify is a global leader in data-driven and integrated marketing, analytics, and technology solutions. The company specializes in creating optimal customer experiences through digital transformation, leveraging AI-enhanced and technology-enabled marketing strategies. With over 50 years of creative brand-building experience, OneMagnify serves a diverse set of industrial and consumer end-markets, offering measurable results that set clients apart from competitors.

Mission and Vision

OneMagnify is dedicated to driving personalization at scale through data-driven solutions, aiming to transform customer experiences and deliver real-time results. The company's mission is to help the world’s leading brands create optimal customer experiences through digital transformation.

Industry Significance

As a market-leading provider, OneMagnify partners with blue-chip clients to design, implement, and manage marketing and communications strategies. The company leverages analytical and predictive data models to provide value-added customer insights, developing individually targeted marketing efforts that drive higher levels of sales conversion.

Key Strategic Focus

Core Objectives

OneMagnify focuses on delivering data-driven and integrated marketing solutions that enhance customer experiences and drive business performance. The company aims to provide comprehensive, end-to-end services that combine marketing communications, technology solutions, and actionable analytics.

Areas of Specialization

• Marketing Communications: Developing compelling brand strategies and creative content.

• Technology Solutions: Implementing advanced technology platforms to support digital transformation.

• Analytics and Data Science: Utilizing AI and machine learning to derive actionable insights from complex data sets.

Key Technologies Utilized

OneMagnify employs a robust tech stack, including:

• AI and Machine Learning: Enhancing data analysis and predictive modeling capabilities.

• Salesforce Service Cloud: Providing customer relationship management solutions.

• Domo: Offering data integration, transformation, and visualization.

• Pricefx: Handling pricing optimization needs.

• Snowflake: Contributing essential data sharing and analytics platforms.

Primary Markets Targeted

OneMagnify serves a diverse range of industries, including:

• Automotive

• Aerospace

• Industrial Automation

• Medical Devices

• Consumer Goods

The company partners with clients across these sectors to enhance their marketing strategies and digital presence.

Financials and Funding

Funding History

OneMagnify is backed by private equity firm Crestview Partners, which manages funds with approximately $10 billion of aggregate capital commitments. The firm focuses on the middle market and has a diverse portfolio across industrials, media, and financial services.

Utilization of Capital

The capital from Crestview Partners has been utilized to:

• Expand Service Offerings: Through strategic acquisitions, enhancing data science, analytics, and AI capabilities.

• Invest in Technology: Implementing advanced platforms to support digital transformation initiatives.

• Grow Global Presence: Establishing offices in key international markets to better serve a global client base.

Pipeline Development

Key Acquisitions

OneMagnify has strategically acquired several companies to bolster its capabilities:

• RXA (May 2023): A data analytics and AI company specializing in machine learning and generative AI, enhancing OneMagnify's analytics and insights capabilities.

• Splash Analytics (May 2023): An analytics and predictive modeling company, strengthening OneMagnify's position in data science and analytics solutions.

• Emodo (October 2024): An AI-driven programmatic marketing company with a Connected TV-first media marketplace, expanding OneMagnify's programmatic media expertise.

• Guidance (February 2025): A premier eCommerce agency specializing in enterprise-level digital commerce, enhancing OneMagnify's digital experience and eCommerce capabilities.

Target Conditions and Timelines

These acquisitions aim to:

• Enhance Data Science Services: Integrating advanced analytics and AI to provide deeper insights.

• Expand Digital Commerce Solutions: Offering comprehensive eCommerce strategies and implementations.

• Strengthen Programmatic Marketing: Utilizing AI-driven solutions for targeted advertising campaigns.

The integration of these companies is ongoing, with full operational synergy expected within 12-18 months post-acquisition.

Technological Platform and Innovation

Proprietary Technologies

OneMagnify leverages proprietary technologies and platforms to deliver innovative solutions:

• AI-Enhanced Marketing Solutions: Utilizing machine learning algorithms to personalize customer experiences at scale.

• Data Integration Platforms: Combining data from various sources to provide comprehensive insights.

Significant Scientific Methods

• Predictive Modeling: Employing advanced algorithms to forecast customer behavior and market trends.

• Generative AI: Creating dynamic content and solutions tailored to client needs.

Leadership Team

Key Executives

• Mark Petroff: Chief Executive Officer & President

• Bill Neblock: Chief Financial Officer

• Sameer Desai: Chief Operating Officer