OneThirtyFive Company Profile

Background

OneThirtyFive, founded in May 2024 by Kevin DeFranco, is a Cleveland, Ohio-based firm specializing in accelerating top-of-funnel growth for B2B startups. With over a decade of experience in B2B SaaS and gig economy startups, DeFranco established the company to address the inefficiencies he observed in existing outsourced sales firms. OneThirtyFive's mission is to provide cost-effective, efficient alternatives for startups seeking to build sustained, predictable sales pipelines. The company's headquarters in Downtown Cleveland serves as a vibrant hub where full-time Business Development Representatives (BDRs) cater to a diverse range of industries.

Key Strategic Focus

OneThirtyFive's strategic focus centers on specialized phone prospecting and text-based lead generation to lay the groundwork for sustained sales pipelines. Anticipating a decline in the effectiveness of passive text-based outreach due to advancements in large language models and stricter email standards, the company emphasizes direct calling as a vital medium for connecting with prospects and gathering market feedback. Additionally, OneThirtyFive integrates AI-powered tools into its sales strategy and analytics, providing clients with data-driven approaches, weekly analytics reports, and real-time feedback to ensure transparency and continuous improvement.

Financials and Funding

As a privately held company, specific financial details and funding history for OneThirtyFive are not publicly disclosed. The company offers flexible pricing plans tailored to the needs of startups, including:

MVP Plan: 0.5 BDR at $4,900 per month, offering 20 hours of calling per week, email automation, basic CRM integration, and weekly progress reports.

Launch Plan: 1 BDR at $8,250 per month, providing 40 hours of calling per week, LinkedIn automation, AI-driven sales insights, and bi-weekly strategy sessions.

Scale Plan: 2+ BDRs at $7,000 per month per BDR, including all features of the Launch Plan plus free access to OneThirtyFive’s AI tools, Rep2x and Honeycomb.

Pipeline Development

OneThirtyFive's service offerings are structured to support startups at various stages of development:

Sales Development & Lead Generation: Executing targeted outbound campaigns to drive conversations and revenue.

Messaging & Positioning: Assisting businesses in clarifying their value propositions and tailoring messaging to ideal customers.

Process & Playbook Building: Establishing scalable systems, including call scripts and CRM automations, to support sustainable growth.

Talent Development & Tools: Training and empowering teams with AI-powered simulations, real-time coaching, and actionable feedback.

Technological Platform and Innovation

OneThirtyFive differentiates itself through the integration of proprietary AI-powered tools into its sales strategies:

Rep2x: An AI-driven tool designed to enhance prospect outreach and expedite the sales cycle.

Honeycomb: Another AI-powered offering aimed at optimizing sales processes and analytics.

These tools enable the company to provide data-driven approaches, weekly analytics reports, and real-time feedback, ensuring transparency and continuous improvement in client engagements.

Leadership Team

Kevin DeFranco, Founder & CEO: With over 10 years in healthcare software sales, DeFranco founded OneThirtyFive in May 2024 to address the challenges he observed in outsourced sales firms.

Nate Simon, Account Executive: Joining as the first full-time hire in May 2024, Simon was promoted to Account Executive in February 2025, handling the full sales cycle for a B2B SaaS client.

Mitchell Dailey, Account Executive: Joining in August 2024, Dailey was promoted to Account Executive in March 2025, following a strong performance as a BDR.

Owain Crute, Business Development Rep: With prior experience in car sales, Crute joined in November 2024 and has been a top performer in booking meetings.

Jeremy Hy, Business Development Rep: The newest BDR, Hy joined in February 2025, bringing a fresh perspective to the team.

Evan McVay, Business Development Rep: Starting as an intern during his senior year at John Carroll University, McVay accepted a full-time BDR role upon graduation in May 2025.

Lauren Devin, Business Development Rep: Joining as an intern in April 2025, Devin is set to become a full-time BDR upon graduation from John Carroll University.

Leadership Changes

Significant leadership developments include the promotions of Nate Simon and Mitchell Dailey from Business Development Representatives to Account Executives in February and March 2025, respectively. These advancements reflect the company's commitment to internal growth and development.

Competitor Profile

Market Insights and Dynamics

The outsourced sales and lead generation industry is experiencing growth, driven by startups seeking cost-effective solutions to build and maintain sales pipelines. The integration of AI and data analytics is becoming increasingly important in differentiating service offerings.

Competitor Analysis

Key competitors in the outsourced sales and lead generation space include:

LeadGenius: Specializes in data-driven lead generation and outbound sales, leveraging AI to provide targeted prospect lists.

CIENCE: Offers managed sales acceleration services, combining human intelligence with machine learning to drive client growth.

SalesRoads: Provides B2B appointment setting and lead generation services, focusing on personalized outreach strategies.

These competitors emphasize AI integration, data analytics, and personalized outreach, similar to OneThirtyFive's strategic focus.

Strategic Collaborations and Partnerships

While specific collaborations and partnerships are not publicly disclosed, OneThirtyFive's integration of AI-powered tools and emphasis on in-office team dynamics suggest potential collaborations with technology providers and local institutions to enhance service offerings and talent acquisition.

Operational Insights

OneThirtyFive's in-office, US-based team structure differentiates it from many remote outsourced agencies, fostering a collaborative environment that enhances skill development and performance. The company's focus on AI-powered tools and data-driven strategies positions it competitively in the market.

Strategic Opportunities and Future Directions

Looking ahead, OneThirtyFive aims to expand its services and refine methodologies, remaining committed to being a catalyst for clients' success and a cornerstone of the Cleveland startup community. The company's foundation in AI-enhanced training and operations positions it at the forefront of startup growth innovation.