Onsights.io - Comprehensive Analysis Report

Summary

Onsights.io is an innovator in retail customer intelligence, providing advanced analytics for brick-and-mortar stores. Founded in 2018 and based in Minnetonka, MN, the company’s mission is to equip physical retailers with the in-depth shopper behavior insights traditionally available only to e-commerce platforms. By leveraging existing in-store camera infrastructure with its proprietary AI, Onsights.io enables retailers to understand customer journeys, optimize store operations, enhance marketing effectiveness, and personalize the in-store experience. The company plays a crucial role in bridging the data intelligence gap between online and offline retail, helping businesses thrive in an increasingly data-driven market.

1. Strategic Focus & Objectives

Core Objectives

Onsights.io's primary objective is to revolutionize brick-and-mortar retail by transforming existing video security systems into comprehensive customer intelligence platforms. The company aims to provide actionable insights into the complete shopping experience, from mall entry to point-of-purchase, enabling retailers to make data-driven decisions that enhance operational efficiency and customer engagement. Its core focus is on delivering "e-commerce level analytics" to physical stores.

Specialization Areas

Onsights.io specializes in the application of AI-powered computer vision technology to analyze shopper behavior in physical retail environments. A key area of expertise is the ability to track thousands of simultaneous shoppers throughout their journey within a store or mall using existing camera systems. This approach eliminates the need for new hardware installations, offering a cost-effective and scalable solution. The platform provides unique value propositions by going beyond basic traffic counts to deliver granular data on shopper engagement, cross-shopping patterns, and the impact of in-store promotions, all while adhering to stringent privacy regulations like CCPA and GDPR.

Target Markets

The primary target markets for Onsights.io include:
Retail properties and shopping malls: Enabling landlords and property managers to optimize tenant mix, analyze visitor flow, and measure the impact of events.
Individual brick-and-mortar retailers: Providing insights to improve store layouts, merchandising strategies, staff allocation, and overall customer experience.
Retail operators, capital partners, tenants, and service providers: Supporting various stakeholders in the retail ecosystem with data to optimize investments and operations.

2. Financial Overview

Funding History

Onsights.io has secured a total of $39 million in funding to date. Its most recent funding round was a Series A, which raised $23.5 million on February 14, 2025. Key investors in Onsights.io include AFWERX, Capital Innovators, Disruptive, Gula Tech Adventures, and New North Ventures. The funds are utilized to drive product development, expand market reach, and scale operations to meet the growing demand for advanced retail analytics solutions. The company currently generates an estimated annual revenue in the range of $10M to $25M.

3. Technology & Innovation

Technology Stack

Onsights.io leverages a robust, AI-powered technology stack designed for privacy-compliant in-store analytics.
Core Platforms and Technologies: The solution operates by integrating with existing video camera infrastructure, eliminating the need for new hardware. This makes it highly adaptable and quick to deploy across various retail environments.
Proprietary Developments: Its core innovation lies in its lightweight, ML-based Fusion product, which enables multi-modal tracking. This technology correlates disparate data types from various sensor modalities to establish a "ground truth" of customer behavior, without relying on facial recognition or license plate readers.
Scientific Methodologies: The platform employs advanced computer vision and machine learning algorithms to accurately identify and track shopper movements, paths, dwell times, and interactions within a physical space.
Technical Capabilities: Onsights.io’s system is capable of handling thousands of simultaneous shopper interactions, providing real-time data and historical insights through intuitive, built-in dashboards. It focuses on delivering detailed, actionable analytics that go beyond traditional traffic counting, offering a depth of insight comparable to e-commerce platforms. The technology ensures full compliance with privacy regulations such as CCPA and GDPR.

4. Leadership & Management

Executive Team

Onsights.io is led by a team of experienced professionals:
Steven Witt: Chief Executive Officer.
Luis Cintron: Chief Data Officer.
Matt Thomasson: Chief Technology Officer.
Rebecca Del Palazzo: Vice President of Business Operations & Partnerships.
Stanley Pezzanite: Vice President of Finance and Accounting.

5. Talent and Growth Indicators

Hiring Trends and Workforce

Onsights.io is a growing company with approximately 26 employees as of December 2025 across North America, Europe, and Asia, with PitchBook reporting a total of 27 employees around the same period. This indicates a consistent growth trajectory and a global operational footprint. The company actively seeks to expand its workforce, with current hiring patterns focused on key roles to support its technological advancements, market expansion, and operational scaling. Onsights.io emphasizes attracting a "dynamic and elite team" with talent drawn from prestigious companies and diverse industries, reflecting a commitment to innovation and high performance. The significant funding rounds further indicate a strong potential for continued workforce expansion and investment in talent acquisition to sustain its growth initiatives.

6. Competitive Analysis

Major Competitors

Onsights.io operates within the highly competitive retail customer intelligence and in-store analytics market. Key competitors offering similar or complementary solutions include:
RetailNext: Provides an extensive in-store analytics platform, offering insights into shopper journeys, visual merchandising, and traffic.
Sensormatic IQ (Johnson Controls): Offers a unified platform that integrates diverse data streams to optimize store operations, inventory management, and loss prevention.
Dor: Specializes in providing foot traffic analytics and people-counting solutions for various physical spaces, including retail, to aid operational and marketing decisions.
eSite Analytics: Focuses on customer behavior analysis for strategic location-based decision-making, including site selection and performance forecasting.
CARTO: Offers spatial retail analytics tools tailored for site planning, geomarketing, and optimizing supply chains for omnichannel retail.
PriceIntelGuru (WebDataGuru): An AI-driven platform that provides competitive price intelligence, product matching, and real-time pricing automation for retailers.
SymphonyAI Retail/CPG: Utilizes AI-driven analytics to improve supply chain efficiency, enhance demand forecasting, and elevate customer satisfaction for retail and consumer packaged goods sectors.
DigiSense360: An innovative platform for digital shelf analytics, offering real-time monitoring of digital presence, product search share, competitor analysis, and pricing strategies on e-commerce platforms.
Storesight: A retail intelligence platform that provides full visibility into physical store shelves through in-store image capture and AI-powered analysis to monitor product placement and availability.
C3 AI: Delivers enterprise AI applications that include predictive analytics capabilities for real-time data processing and advanced forecasting models, adaptable for retail.
Trax: Focuses on AI-driven shelf monitoring and retail execution through advanced computer vision technology, providing real-time insights into store conditions and compliance.

7. Market Analysis

Market Overview

The global retail analytics market is experiencing robust expansion, driven by the increasing need for data-driven decision-making in retail, the growing adoption of AI, and the ongoing digitization of retail operations. In 2024, the market size was valued at approximately USD 10.4 billion and is projected to reach USD 45.2 billion by 2033, demonstrating a Compound Annual Growth Rate (CAGR) of 16.92% from 2025 to 2033. North America is a leading region in this market, supported by advanced technological infrastructure and the strong presence of major retail players.

Key market trends include the widespread integration of AI-driven predictive analytics, an intensified focus on real-time data utilization, initiatives for personalized customer experiences, and the acceleration of omnichannel retailing strategies. Specifically, the customer intelligence platform market is seeing significant growth due to the demand for automated personalized experiences, loyalty program engagement, and cost optimization. This market was valued at approximately USD 3.02 billion in 2025 and is anticipated to grow at a CAGR of 27.60% from 2026 to 2035, reaching USD 34.56 billion by 2035. Onsights.io is well-positioned to capitalize on these trends by offering solutions that directly address the need for deep, actionable insights into physical shopper behavior.

8. Operational Insights

Onsights.io differentiates itself through several key operational strengths, providing significant competitive advantages in the retail analytics landscape. Its primary advantage is the ability to deliver comprehensive e-commerce level analytics for brick-and-mortar stores without requiring new hardware installations, by leveraging existing camera networks. This significantly lowers the barrier to entry and cost of adoption for retailers. The company’s AI-powered technology offers granular and accurate insights into complete shopper journeys and behaviors, moving beyond limited mobile data and basic traffic counts that often fail to capture true in-store interactions. A crucial operational strength is its commitment to privacy-enabled AI, ensuring CCPA and GDPR compliance, which builds trust and mitigates data privacy concerns, a pivotal factor for modern businesses. By focusing on understanding intricate shopper movements, cross-shopping patterns, and the direct impact of in-store marketing and events, Onsights.io empowers retailers with unique data points that directly inform strategic decisions to optimize physical retail experiences and drive revenue.

9. Future Outlook

Strategic Roadmap

Onsights.io is strategically positioned to capitalize on the increasing demand for advanced retail analytics and customer intelligence platforms. The company's unique approach, combining AI-powered, privacy-compliant technology with existing camera infrastructure, offers a scalable solution that can profoundly impact brick-and-mortar retail. Future growth strategies are likely to include:
Deepening Analytical Capabilities: Expanding the breadth and depth of insights offered, potentially through more sophisticated behavioral models and predictive analytics.
Integration with Retail Ecosystems: Pursuing integrations with other critical retail technologies, such as Point-of-Sale (POS) systems, inventory management, and CRM platforms, to offer a more holistic view of retail operations and customer engagement.
Geographic Expansion: Leveraging its lightweight deployment model to scale into new markets globally, addressing retailers seeking to digitize their physical spaces.
* Addressing New Use Cases: Exploring applications beyond traditional shopper analytics, such as optimizing staff allocation, enhancing store security through behavioral anomaly detection, or dynamic merchandising adjustments.
The ongoing digital transformation in retail, coupled with rising investments in AI-driven tools, presents significant expansion opportunities for Onsights.io. Its focus on helping retailers personalize customer experiences and optimize physical spaces will be crucial for maintaining its competitive edge and strengthening its position as a leader in real-world retail intelligence. Future challenges may include continuous adaptation to evolving data privacy regulations and maintaining technological leadership in a rapidly advancing AI landscape, which the company is addressing through its compliance focus and core technological innovation.