Company Research Report: OONA

Company Overview

• Name: OONA

• Mission of the Company: OONA aims to transform brands into community heroes by engaging with communities through storytelling and influence.

• Founded: 2003

• Founder: Information not available

• Key People:

• Shanice Engel - Partner and Communications Director

• Werner De Smet - CEO and Co-founder

• Julie Oostvogels - Business Unit Manager

• Headquarters:

• Antwerp: Rijnkaai 22, B-2000 Antwerp, Belgium

• Amsterdam: Rokin 75, Unit 5.4, NL-1012 KL Amsterdam, Netherlands

• Number of Employees: 56 digital natives across Antwerp, Ghent, and Amsterdam.

• Revenue: No information is available

• Known For: OONA is recognized for its community-first communications approach, revolutionizing storytelling by integrating technology and embracing influencer marketing within the Benelux region.

Products and Services

• Content Creation and Production: OONA employs a community-first approach in creating stories from within communities for long-term engagement through original branded content and artistic assets.

• PR & Media: Their expertise lies in creating impactful brand stories with extensive media outreach, being a historically rooted PR agency for major brands like Nike.

• Influencer Marketing: OONA leverages its community mapping and influencer relationships, integrating cultural voices for strategic brand influence.

• Social Media Management: They manage client social channels utilizing a full-service approach to digital marketing for brand growth.

• Performance Marketing and Paid Social: The company designs precise advertising campaigns by combining influencer content with paid social media strategies for optimal engagement and impact.

• Purpose: OONA focuses on empowering brands with societal relevance, driving action and momentum around an organization’s purpose and role in societal change.

Recent Developments

• New Partnerships and Leadership:

• Shanice Engel became a partner, focusing on strategic growth and community-driven marketing.

• Julie Oostvogels joined as Business Unit Manager to advance the company’s leadership in the Benelux.

• OONA partnered with CreatorIQ to enhance their influencer marketing capabilities and data performance.

• Innovative Campaigns:

• Organized a pop-up cheese croquette bar, 'CHeesy', in Brussels partnering with renowned chefs, showcasing Swiss cheeses with extensive media coverage and community involvement.

• Launched the Samsung Galaxy S23 utilizing influencer-driven events and direct community experiences to emphasize product features like Nightography.

• Community & Cultural Initiatives:

• OONA remains a thought leader in influencer marketing, collaborating on global trend reports and educational sessions aimed at increasing performance visibility and marketing ROI.

• Expansion of Services:

• Commitment to adapting digital habits and embracing Gen Alpha & Z expectations in digital marketing strategies for increased sociocultural impact.

This structured and information-laden report represents the comprehensive details available on OONA, reflecting its strategies, key personnel, and recent business progressions.