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Ooredoo Oman: Comprehensive Company Profile



Background



Overview

Ooredoo Oman, established in December 2004 as Nawras, is a leading telecommunications provider in the Sultanate of Oman. In March 2014, the company rebranded to Ooredoo Oman, aligning with its parent company, Ooredoo Group. The company offers a wide range of services, including mobile, fixed-line, and broadband solutions, serving approximately 3 million customers across the country.

Mission and Vision

Ooredoo Oman's mission is to enrich people's digital lives by providing seamless connectivity and innovative digital experiences. The company's vision is to empower customers across Oman to access and enjoy the internet in a way that is personal and unique to them, supporting the nation's digital transformation journey.

Industry Significance

As the first privately owned telecommunications company in Oman, Ooredoo Oman has played a pivotal role in shaping the country's telecom landscape. Its commitment to innovation and customer-centric services has significantly contributed to the advancement of Oman's digital infrastructure.

Key Strategic Focus



Core Objectives

  • Network Expansion: Continuous investment in network infrastructure to enhance coverage and service quality.

  • Digital Transformation: Adoption of cutting-edge technologies to provide innovative digital solutions.

  • Customer Experience: Delivering personalized and seamless experiences to meet diverse customer needs.


Areas of Specialization

  • Mobile Services: Offering a range of prepaid and postpaid plans with extensive coverage.

  • Fixed-Line Services: Providing reliable landline voice and internet services.

  • Broadband Solutions: Delivering high-speed internet through various technologies, including fiber-optic and 5G.


Key Technologies Utilized

  • 5G Network: Pioneering the deployment of 5G technology to offer faster speeds and lower latency.

  • Fiber-Optic Infrastructure: Expanding fiber-optic networks to enhance broadband services.

  • Data Centers: Establishing state-of-the-art data centers to support cloud services and data storage.


Primary Markets Targeted

  • Individual Consumers: Providing tailored mobile and broadband services to meet personal connectivity needs.

  • Businesses and Enterprises: Offering scalable solutions for corporate clients, including cloud services and dedicated connectivity.

  • Government and Public Sector: Collaborating on projects that support national digital initiatives and infrastructure development.


Financials and Funding



Funding History

Ooredoo Oman is a publicly listed company on the Muscat Stock Exchange (MSX) under the ticker symbol "ORED." The company has attracted significant investment from both Ooredoo Group and local Omani shareholders, ensuring strong integration into Omani society.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly disclosed. However, the company's financial performance reflects its ongoing investment in network expansion and service innovation.

Notable Investors

  • Ooredoo Group: The majority shareholder, providing strategic direction and financial support.

  • Omani Shareholders: Local investors contributing to the company's integration and growth within Oman.


Utilization of Capital

The capital raised is primarily utilized for:

  • Network Infrastructure: Expanding and upgrading mobile and fixed-line networks.

  • Technological Advancements: Implementing 5G technology and enhancing broadband services.

  • Customer Experience Initiatives: Developing digital platforms and customer service enhancements.


Pipeline Development



Key Pipeline Candidates

  • 5G Expansion: Broadening 5G coverage to additional regions within Oman.

  • Fiber-Optic Network: Extending fiber-optic infrastructure to underserved areas.

  • Digital Services: Introducing new digital products and services, including cloud solutions and IoT applications.


Stages of Development

  • 5G Expansion: Ongoing deployment with plans for nationwide coverage.

  • Fiber-Optic Network: Phase-wise rollout, with significant progress in urban centers.

  • Digital Services: In development, with pilot programs and partnerships underway.


Target Conditions

  • Urban Areas: Ensuring high-speed connectivity in densely populated regions.

  • Rural Areas: Bridging the digital divide by providing reliable services in less accessible locations.


Anticipated Milestones

  • 5G Coverage: Achieving 100% coverage by 2025.

  • Fiber-Optic Network: Connecting 80% of households by 2026.

  • Digital Services: Launching new offerings by the end of 2024.


Technological Platform and Innovation



Proprietary Technologies

  • Ooredoo Supernet: A high-speed network infrastructure supporting 4G and 5G services.

  • Ooredoo App: A mobile application offering account management, customer support, and digital services.


Significant Scientific Methods

  • Network Optimization Algorithms: Utilizing advanced algorithms to enhance network performance and reliability.

  • Data Analytics: Employing big data analytics to understand customer behavior and improve service offerings.


AI-Driven Capabilities

  • Customer Support Chatbots: Implementing AI-powered chatbots for efficient customer service.

  • Predictive Maintenance: Using AI to predict and prevent network outages, ensuring continuous service.


Leadership Team



Key Executives

  • Saoud Al-Riyami: Acting Chief Executive Officer (CEO).


Saoud Al-Riyami has been with Ooredoo Oman for over 15 years, holding various leadership positions. He has played a pivotal role in the company's strategic initiatives and network expansion projects.

Competitor Profile



Market Insights and Dynamics

The Omani telecommunications market is characterized by:

  • High Competition: With multiple operators vying for market share.

  • Technological Advancements: Rapid adoption of 5G and fiber-optic technologies.

  • Regulatory Environment: Policies promoting competition and innovation.


Competitor Analysis

  • Omantel: The state-owned incumbent operator, offering extensive coverage and a broad range of services.

  • Vodafone Oman: The newest entrant, rapidly gaining market share with competitive pricing and innovative offerings.


Strategic Collaborations and Partnerships

  • 2Africa Submarine Cable: Ooredoo Oman secured cable landing facilities for the 2Africa subsea cable system, enhancing international connectivity.


Operational Insights

Ooredoo Oman differentiates itself through:

  • Customer-Centric Services: Tailored offerings to meet diverse customer needs.

  • Technological Leadership: Early adoption of 5G and fiber-optic technologies.

  • Community Engagement: Active participation in social responsibility initiatives.


Strategic Opportunities and Future Directions

Ooredoo Oman aims to:

  • Expand 5G Coverage: Achieve nationwide 5G availability by 2025.

  • Enhance Digital Services: Launch new digital products and services to cater to evolving customer needs.

  • Strengthen Market Position: Leverage technological advancements and customer-centric strategies to increase market share.


Contact Information



  • Official Website: www.ooredoo.om

  • Social Media Profiles:

  • Facebook: @OoredooOman

  • Twitter: @OoredooOman

  • Instagram: @ooredoooman

  • LinkedIn: Ooredoo Oman

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