Overview
Open Influence is a globally recognized influencer marketing agency headquartered in Los Angeles, California. Founded in 2013 as InstaBrand and rebranded in 2017, the company extends its influence across multiple social media platforms. Open Influence is notable for its innovative marketing solutions and strategic partnerships with creators to enhance brand reach.
Key Achievements and Recognition
Open Influence has been included in the Inc. 5000 list, recognizing its rapid growth as a private company in the U.S. The agency has earned awards like the Interactive Key Award for Social Media Campaign of the Year and is a Facebook Preferred Agency Partner. Its impactful campaigns, such as #InMyScrubs, raised over $160k for pandemic relief efforts, showcasing its dedication to diversity and innovation.
Leadership Team
- Eric Dahan: Co-Founder & CEO, leading the strategic vision and execution.
- Karim De Martino: Senior Vice President of International Business Development, focusing on global expansion.
- Maggie Reznikoff: Senior Vice President of Account Management, heading global account operations and client services.
- Marco Marranini: COO - Europe, overseeing operations across Europe.
- Danielle Michaelson: VP Partnerships, managing key collaborations.
- Alex Mathieu: Head Strategy, directing strategic initiatives.
- Doug Borchert: SVP Strategic Partnerships, expanding alliance networks.
- Jason Weber: SVP, Head West Coast Sales & Strategic Partnerships, leading regional sales efforts.
Strategic Direction
Open Influence specializes in creator marketing to harness the creator economy’s potential. The agency offers comprehensive solutions across various channels, targeting global brands with refined marketing strategies. The launch of Go Prism, a data-driven marketing software, marks a significant strategic development, enhancing the company's ability to manage creator marketing investments effectively.
Company Values
The company emphasizes creativity, innovation, and human interaction. Open Influence fosters a diverse environment, welcoming ideas from different perspectives to inspire storytelling that resonates globally.
Notable Partnerships and Campaigns
Open Influence has collaborated with brands like American Apparel, Calvin Klein, Pepsi, and Hyundai, facilitating successful campaigns across major platforms, including Facebook and TikTok. Their work is celebrated for its effectiveness in diverse and multicultural markets.
Industry Position
Open Influence has a solid reputation as a trusted partner for leading global brands. With over a decade of experience, the agency continues to lead in influencer and creator marketing, consistently innovating to meet the demands of the evolving market.
Competitors
Open Influence operates in a competitive landscape with several key players:
Primary Competitors
1. IZEA
- Revenue: $48.8M
- Employees: 329
- Based in Orlando, Florida, IZEA is a well-known influencer marketing platform that connects brands with influencers worldwide.
2. Hashtag Paid
- Revenue: $17.4M
- Employees: 124
- This platform aligns brands with vetted creators, facilitating brand-creator collaborations.
3. eClincher
- Revenue: $2.8M
- Renowned for social media management tools and analytics that provide insights into audience engagement.
Additional Competitors
- Viral Nation: Focuses on AI-powered analytics and influencer marketing strategies.
- Linqia: Offers end-to-end influencer campaign management combining data-driven and creative approaches.
- The Influencer Marketing Factory: Known for connecting brands with suitable influencers through innovative methods.
These competitors offer a varied range of services and tools, helping brands advance their social media marketing efforts.
Strategic Positioning
By integrating advanced analytics with a human-centric approach, Open Influence is strategically positioned in the influencer marketing realm. With a growing employee count and consistent revenue, the agency is well-placed to continue its expansion across diverse market sectors. Open Influence's dedication to efficiency and high-quality services remains vital to maintaining its competitive advantage.
