Background
OpenBrand is a leading provider of real-time retail market intelligence, specializing in AI-driven data solutions for brands and retailers. Established in October 2023 through the merger of AI-based data company Deep.ad and competitive intelligence firm Gap Intelligence, OpenBrand aims to revolutionize access to timely, accurate, and dependable competitive intelligence data and insights. The company's mission is to help clients understand their market position and win greater market share by providing real-time insights into consumer behavior and market trends.
Key Strategic Focus
OpenBrand's strategic focus centers on delivering comprehensive market intelligence through advanced AI-driven analytics. The company specializes in competitive intelligence, market measurement, and market research, leveraging proprietary technologies to collect and process vast amounts of data. Key technologies include advanced optical web collection and AI-based data processing, enabling the company to provide structured data and actionable insights. OpenBrand primarily targets the consumer durables market, offering solutions tailored to the unique challenges of this industry.
Financials and Funding
OpenBrand is a privately held company backed by private equity. The company has undergone four financing rounds, with the latest being a private equity growth investment. The funds have been utilized to expand the company's capabilities, including the acquisition of TraQline in July 2024, which enhanced OpenBrand's market measurement expertise.
Pipeline Development
OpenBrand has a robust pipeline of products aimed at delivering new market intelligence to the consumer durables industry. In February 2025, the company launched the OpenBrand Consumer Price Index (CPI) for Durable and Personal Goods, providing detailed analysis of price movements and promotional trends. In March 2025, OpenBrand introduced Market Pricing Forecast products, offering unparalleled accuracy in predicting price movements for consumer durables and personal goods.
Technological Platform and Innovation
OpenBrand's technological platform is distinguished by its proprietary advanced optical web collection and AI-based data processing technologies. These technologies enable the collection of vast amounts of differentiated data from across the web, including consumer tracking surveys and continuous media monitoring data. The company's AI-driven analytics allow for real-time tracking and analysis of market performance, providing clients with up-to-date, comprehensive views of market dynamics.
Leadership Team
- Greg Munves, Chief Executive Officer: An entrepreneurial and growth-focused technology and data products leader with a track record of inspiring teams and delivering strong performance from startup to exit. Greg has a proven ability to identify and act on shifts in the technology and data markets.
- Kristopher Kubicki, Chief Technology Officer: A distinguished technology executive with a track record of pioneering market intelligence companies. Kris co-founded Dynamite Data and later created Deep.ad, merging web crawling expertise with machine learning and computer vision.
- Natalie Seidman, Vice President of Sales: With over 20 years of experience in data, analytics, and research, Natalie has led data and insights teams at Circana, 1010data, and Edelman Intelligence, working with leading brands, retailers, and financial organizations.
- Christine Edwards, Vice President of Research: Christine has more than 15 years of leadership experience delivering and developing data-driven market research. She focuses on evolving and delivering OpenBrand's market research product and managing a high-performing market research team.
- Nolan Hansen, Vice President of Finance: Bringing nearly 20 years of finance, accounting, and business operations experience, Nolan has led and adapted finance and accounting teams at multiple SaaS organizations to accelerate growth and meet the changing needs of scaling businesses.
Leadership Changes
In February 2025, OpenBrand appointed Ralph McLaughlin as Chief Economist. Ralph brings extensive experience in economic analysis and data science, having served as Chief Economist at Trulia and Haus, Deputy Chief Economist at CoreLogic, and Senior Economist at Realtor.com.
Competitor Profile
Market Insights and Dynamics
The market intelligence industry is experiencing significant growth, driven by the increasing demand for real-time data and analytics to inform strategic decision-making. The consumer durables sector, in particular, faces unique challenges such as limited point-of-sale data and slower shelf turnover, necessitating specialized market intelligence solutions.
Competitor Analysis
Key competitors in the market intelligence space include Acrolinx, InVision, Bynder, Shift Media, and Canto. These companies offer various solutions ranging from content governance and design collaboration to digital asset management. However, OpenBrand differentiates itself by providing an end-to-end suite of products specifically tailored to the consumer durables industry, combining market measurement, competitive intelligence, and market research.
Strategic Collaborations and Partnerships
OpenBrand has expanded its capabilities through strategic acquisitions, including the acquisition of TraQline in July 2024. This acquisition enhanced OpenBrand's market measurement expertise, allowing the company to offer comprehensive insights into market share and consumer behavior across a wider range of industries.
Operational Insights
OpenBrand's strategic considerations include leveraging its proprietary technologies and AI-driven analytics to provide real-time, actionable insights. The company's distinct competitive advantages lie in its ability to integrate multiple data sources, including web-collected data, consumer surveys, and media monitoring, to deliver a holistic view of market dynamics. This approach enables clients to make informed decisions and stay ahead of the competition.
Strategic Opportunities and Future Directions
OpenBrand's strategic roadmap includes the continued expansion of its product offerings and market coverage. The company aims to deliver new market intelligence to the consumer durables industry at a rapid pace, leveraging its current strengths in AI-driven analytics and comprehensive data collection. Future opportunities include further acquisitions to enhance capabilities and entering new industry verticals to broaden the company's market reach.
Contact Information
For more information, visit OpenBrand's official website: www.openbrand.com
