Market Research Report: Opensend
Company Overview
Name
Opensend
Mission
No information is available.
Founded & Founders
No information is available.
Key People
- Oliver Walsh, Founder ASYSTEM (related testimonial)
- Steve Morales, Head of Growth, Kut From The Kloth (related testimonial)
Headquarters
No information is available.
Number of Employees
No information is available.
Revenue
No information is available.
Known For
Opensend is known for providing customer identity information even if the customer visits and never completes a purchase. It focuses on retargeting visitors through emails, ads, and direct mail to help convert high-intent traffic into leads and sales.
Products
Product Overview
Opensend offers a suite of tools designed to capture, identify, and retarget website visitors, converting them into high-intent leads and customers.
Key Features
1. Customer Identification:
- Capture email addresses, physical addresses, and device data of real-time site visitors.
- Retarget unidentified users through various channels.
2. Multi-Channel Retargeting:
- Email: Automated email sequences for retargeting.
- Ads: Programmatic ad placement for re-engaging visitors.
- Postal: Direct mail to prospective buyers, personalized and immediate.
3. Integration:
- Seamless integration with platforms like Shopify, Klaviyo, and others.
- Synchronize with customer CRM/ESP to boost existing funnel.
4. Compliance and Security:
- Proprietary identity graph with end-to-end encryption.
- Complies with all data protection laws and regulations.
5. Audience Segmentation:
- Generate high-intent ad-ready audiences.
- Tailor marketing efforts to specific buyer personas.
Recent Developments
New Features Added
- OpenMatch: Matches 4x more visitors via the new OpenMatch functionality, including the ability to retarget iOS users who were previously unreachable.
- Enhanced Postal Targeting: Identifies home addresses for personalized direct mail campaigns.
Testimonials Highlighting Recent Success
- John Hylandaria, Director of E-Commerce, Melinda Maria, reported a 23.8X overall return on investment after using Opensend.
- Oliver Walsh, Founder ASYSTEM, collected 10,822 emails in 120 days with an average open rate of 56.9%.
- Maya Kim, Groupon, achieved an average open rate of 50% and click-through rate of 10% for emails collected via Opensend.
New Partnerships
No information is available.
This report provides an extensive overview and recent activity highlights of Opensend, laying the foundation for further detailed analysis in the context of its market positioning and growth potential. All fields are documented based on the available data provided.
