OpenWeb Company Research Report

Company Overview

Name and Mission

• Company Name: OpenWeb

• Mission: OpenWeb is on a mission to improve the quality of conversations online by building an internet where content creators of every kind are empowered to own their audience relationships and thrive independently through innovative technologies.

Foundation and Founders

• Founded: 2015

• Founder: Nadav Shoval

Key People

• Tim Harvey: Interim Chief Executive Officer

• Haim Sasson: President and Chief Financial Officer

• Yaron Blachman: Chief Information and Security Officer

• Sid Sapru: Chief Operating Officer

• Yuval Yezersky: Chief People Officer

Headquarters

• No information is available.

Employees

• Number of Employees: Over 350

Revenue

• No information is available.

Known For

• OpenWeb is known for creating technologies that foster trusted spaces for communities to thrive, building a healthier web, and offering content moderation and community engagement solutions.

Products

Product Offerings

• Aida: A Large Language Model (LLM) based moderation ecosystem designed to maintain healthy, engaging conversations and to reduce the need for manual moderation.

• Key Features:

• High accuracy at 95%, outperforming manual moderation.

• Real-time moderation capabilities.

• Continuous learning and adaptation.

• OpenWeb Exchange: A Supply-Side Platform (SSP) enhancing publisher ad revenue through Smart Supply Path Optimization and floor price optimization.

• Key Features:

• Direct management on demand.

• Streamlined ad suite performance.

• New demand for publisher inventory.

• In-Conversation Ads: New ad placements that blend into user comments.

• Key Features:

• High viewability over 70%.

• Increased CPMs by up to 75%.

• Minimal impact on user experience.

Recent Developments

New Products and Features

• Introduction of Aida: Launched as an LLM-based moderation solution in July 2024, available to OpenWeb partners in an open beta.

• Launch of OpenWeb Exchange: Introduced as a purpose-built SSP to optimize publisher performance and ad revenue in June 2024.

• In-Conversation Ads: Open beta launch in March 2024, offering a new revenue stream for publishers by integrating ads into conversation threads.

New Partnerships

• Acquisition of ADYOULIKE in Spring 2022: Allowed integration of Europe's largest independent SSP's technology with OpenWeb’s offerings to improve ad visibility and revenue generation.

Key Announcements

• Tim Harvey: Welcoming Tim Harvey as the interim CEO in September 2024.

• Nadav Shoval: Appointed as Senior Advisor to CEO Tim Harvey in February 2025.

• Steven Goldberg: Introduction of Steven Goldberg as the new SVP of Partner Success in November 2024.

Summary

OpenWeb is recognized for its community-centric approach, leveraging advanced machine learning and AI to address online toxicity while improving user engagement and ad revenue for publishers. Through its flagship products such as Aida and OpenWeb Exchange, along with innovative advertisement solutions like In-Conversation Ads, OpenWeb positions itself as a leader in fostering healthier digital environments across its extensive network of 150 million active monthly users.