Opiniion Inc. Company Profile

Background

Founded in 2017 and headquartered in Lindon, Utah, Opiniion Inc. specializes in providing automated tools for property management companies to collect authentic, real-time feedback from residents. The company's mission is to enhance resident satisfaction and improve online reputations for property managers by streamlining the feedback collection process. Opiniion's platform enables property managers to gather valuable insights, address resident concerns promptly, and foster positive relationships within their communities.

Key Strategic Focus

Opiniion's strategic focus centers on automating the collection and analysis of resident feedback to improve property management operations. The company specializes in:

• Automated Feedback Collection: Facilitating real-time feedback from residents to identify and address issues promptly.

• Online Reputation Management: Enhancing the online presence of property management companies by increasing positive reviews and mitigating negative feedback.

• Resident Satisfaction Analysis: Providing analytics to measure and improve resident satisfaction levels.

By integrating with various Customer Relationship Management (CRM) and Point of Sale (POS) systems, Opiniion ensures seamless operation within existing property management workflows.

Financials and Funding

Since its inception, Opiniion has demonstrated consistent financial growth:

• Revenue Growth:

• 2020: $1.8 million

• 2021: $2.8 million

• 2022: $3.2 million

• 2023: $3.8 million

• 2024: $5.5 million

The company has secured multiple funding rounds totaling approximately $5.8 million:

• Seed Round: $1 million in February 2018

• Seed Round: $1.5 million in July 2019

• Seed Round: Undisclosed amount in May 2020

• Early Stage VC: $3 million in January 2021

Notable investors include AIM Ventura Capital, Five Elms Capital, Frazier Group, Tamarak, and BitWealth.

Technological Platform and Innovation

Opiniion's platform stands out due to its proprietary technologies and innovative methodologies:

• Automated Feedback Collection: The platform automates the process of gathering real-time feedback from residents, reducing manual effort and increasing response rates.

• Integration Capabilities: Seamless integration with existing CRM and POS systems ensures that property managers can incorporate Opiniion's tools without disrupting their current workflows.

• Analytics and Reporting: Advanced analytics provide insights into resident satisfaction trends, enabling data-driven decision-making.

These technological advancements position Opiniion as a leader in enhancing resident experiences and online reputations for property management companies.

Leadership Team

Opiniion's leadership team comprises experienced professionals dedicated to driving the company's mission:

• Justin Bingham: Chief Executive Officer

• Background: Serial entrepreneur with a strong sales and marketing background.

• Contributions: Leads the company's strategic vision and growth initiatives.

• Devin Shurtleff: President & Chief Operating Officer

• Background: Co-founder with extensive experience in operations and business development.

• Contributions: Oversees daily operations and strategic partnerships.

• Mark Bennett: Chief Technology Officer & Director of Development

• Background: Expertise in software development and technology leadership.

• Contributions: Leads the development and innovation of Opiniion's platform.

• Morgan Dailey: Co-Founder & Chief Information Officer

• Background: Co-founder with a focus on information systems and technology integration.

• Contributions: Manages the company's information technology strategies.

• Craig Johnson: Chief Sales Officer

• Background: Extensive experience in sales leadership within the tech industry.

• Contributions: Drives the company's sales strategies and revenue growth.

Competitor Profile

Market Insights and Dynamics

The resident feedback and online reputation management industry is experiencing significant growth, driven by the increasing importance of online reviews in consumer decision-making. Property management companies are investing in technologies that enhance resident satisfaction and streamline feedback processes to maintain competitive advantages.

Competitor Analysis

Opiniion operates in a competitive landscape with several key players:

• Podium: Offers a platform for managing customer interactions through messaging, reviews, and feedback.

• Birdeye: Provides tools for businesses to manage online reputation, customer interactions, and overall customer experience.

• Yotpo: Specializes in customer content marketing, helping businesses collect and leverage customer reviews, photos, and videos.

• Reputation.com: Delivers an online reputation management platform for large, multi-location enterprises, focusing on monitoring and improving online ratings and reputation.

These competitors offer similar services, emphasizing the need for Opiniion to continuously innovate and differentiate its offerings.

Strategic Collaborations and Partnerships

Opiniion has established significant partnerships to enhance its market position:

• Clarion Management: A California-based property management company that utilizes Opiniion's platform to improve resident communication and satisfaction.

• Unified Residential: A Texas-based real estate investment firm that partnered with Opiniion to leverage resident feedback and online reputation management tools.

These collaborations demonstrate Opiniion's commitment to working closely with property management companies to enhance resident experiences.

Operational Insights

Opiniion's strategic considerations include:

• Market Positioning: Focusing on the multifamily property management sector to address specific industry needs.

• Competitive Advantages: Offering seamless integration with existing systems, automated feedback collection, and advanced analytics to differentiate from competitors.

• Customer-Centric Approach: Prioritizing resident satisfaction to drive higher retention rates and positive online reputations for clients.

Strategic Opportunities and Future Directions

Looking ahead, Opiniion aims to:

• Expand Product Offerings: Develop additional features and services to meet evolving client needs.

• Enter New Markets: Explore opportunities in related industries where resident or customer feedback is critical.

• Enhance Technological Capabilities: Invest in artificial intelligence and machine learning to provide deeper insights and predictive analytics.

By leveraging its current strengths and focusing on innovation, Opiniion is well-positioned to achieve its future objectives.

Contact Information

• Website: opiniion.com

• LinkedIn: linkedin.com/company/opiniion

• Facebook: facebook.com/OpiniionApp