Opry Heritage Foundation of Oklahoma: Company Profile

Background

The Opry Heritage Foundation of Oklahoma (OHFO) is a 501(c)(3) nonprofit organization dedicated to providing quality music education and artist development, while expanding the music industry and tourism in Oklahoma. Established in 2004, OHFO's mission is to become the premier provider of music education to underserved groups, artist development for Oklahoma performers, and family-friendly live entertainment in the state.

Key Strategic Focus

OHFO's strategic focus encompasses several core objectives:

Music Education: Offering music lessons to children from low-income families through the Granville Community Music School, providing private and group lessons at an affordable rate.

Artist Development: Conducting workshops and performances to enhance the skills of emerging artists, including stage presence, vocal production, and songwriting.

Veteran Support: Running the Strings of Valor program, which provides free guitar lessons to veterans, fostering community engagement and personal growth.

Live Entertainment: Hosting the Oklahoma Opry, Oklahoma's Official Country Music Show, featuring performances by local talent and occasional special appearances by renowned country music artists.

Financials and Funding

In the fiscal year ending December 2023, OHFO reported:

Revenue: $467,347

Expenses: $386,429

Net Assets: $389,629

The primary source of revenue is contributions, accounting for 83.9% of total revenue. Program services contribute 20.8%, and other income sources include investment income and net inventory sales.

Pipeline Development

OHFO's pipeline development focuses on:

Granville Community Music School: Providing ongoing music education to children from low-income families.

Strings of Valor: Offering free guitar lessons to veterans, with plans to expand the program to serve more individuals.

Artist Development Workshops: Conducting workshops for emerging artists, with future sessions planned to enhance their skills.

Oklahoma Opry Performances: Hosting weekly shows and special events, with plans to increase the number and diversity of performances.

Technological Platform and Innovation

OHFO utilizes several technological platforms and innovative approaches:

Digital Outreach: Utilizing social media platforms to promote events, share performances, and engage with the community.

Online Learning: Offering virtual music lessons and workshops to reach a broader audience, especially during times when in-person gatherings are limited.

Event Streaming: Streaming live performances and events to engage audiences beyond the local community.

Leadership Team

The leadership team of OHFO includes:

Cindy Scarberry: Executive Director, responsible for overseeing all organizational operations and strategic initiatives.

Kelcie Lee: Associate Director, assisting in program development and community outreach efforts.

Randy Goodnight: Education Director, leading educational programs and music instruction services.

Stefani Stuemky: Community Outreach Coordinator, focusing on building partnerships and engaging with the community.

Bob Coyne: Guitars For Vets Coordinator, managing the Strings of Valor program and veteran relations.

The Board of Directors includes:

Randy Earhart: Chair

Chad Huntington: Vice Chair

Clarke Farmer: Treasurer

Alecia Nelson: Finance Committee Chair

Lemuel Bardeguez

Bruce Bodger

Aaron Budd

Chanda Graham

Jason Hughs

Susan McCoy

Teri Newby

Susan Webb

Market Insights and Dynamics

The market for music education and live entertainment in Oklahoma is vibrant, with a strong appreciation for country music and local talent. The state's rich musical heritage and active community engagement provide a solid foundation for organizations like OHFO.

Competitor Analysis

Key competitors include:

Oklahoma City Philharmonic: Offers classical music performances and educational programs.

Oklahoma City Ballet: Provides ballet performances and dance education.

Paseo Arts Association: Hosts art exhibitions and cultural events in the Paseo Arts District.

These organizations contribute to the cultural landscape of Oklahoma City, each focusing on different aspects of the arts.

Strategic Collaborations and Partnerships

OHFO has established several strategic collaborations:

National Cowboy & Western Heritage Museum: Partnering to present the Oklahoma Heritage Concert Series, an interactive program teaching Oklahoma history through music.

Oklahoma City Veterans Affairs Recreational Therapy Department: Collaborating on the Strings of Valor program to provide free guitar lessons to veterans.

Positive Tomorrows and Mission Academy High School: Partnering to offer music education to children from low-income families.

Operational Insights

OHFO differentiates itself through its comprehensive approach, combining live entertainment with educational programs and community outreach. The organization's focus on underserved groups and veterans provides a unique niche in the Oklahoma arts and culture sector.