Company Research Report: Optable Technologies Inc.
Company Overview
Name
Optable Technologies Inc.
Mission of the Company
Securely connecting the world’s audience data.
Founding Information
- Founded: No information is available
- Founders: Yves Poiré, Vlad Stesin, and Bosko Milekic
Key People
- Yves Poiré: Co-Founder & CEO
- Bosko Milekic: Co-Founder & Chief Product Officer
- Vlad Stesin: Co-Founder & Chief Strategy Officer
- Jérémie Lasalle Ratelle: Chief Technology Officer
- Sean Cullen: Chief Operating Officer
- Andrew Dumas: Managing Director, USA
- Bennett Crumbling: Head of Marketing
- Kristy Schafer: VP of Sales, US
- Drew Paquette: VP of Product
- Ioana Tirtirau: Director, Customer Success
- William Syms: Director, Product Management
- Marc-Olivier Thibault: Director of Product Innovation
- François St-Jacques: Principal Software Developer
- Antoine Niek: Staff Software Developer
- Amanj Sherwany: Engineering Manager
- Matthieu Beauché: Engineering Manager
Headquarters
No information is available
Number of Employees
No information is available
Revenue of the Company
No information is available
Notable Recognition
Optable Technologies Inc. is known for pioneering privacy-safe advertising.
Products
Optable Platform
Optable's solutions are centered around their platform which offers several key functionalities for advertising and data collaboration:
- Data Management Platform (DMP)
- Description: Manages audience data in real-time, provides insights, and activates advertising campaigns.
- Key Features:
- Real-time data collection and audience segmentation.
- Integration with business systems for seamless data management.
- Optable Collaborate
- Description: Enables businesses to collaborate through purpose-limited, no-code data clean room applications.
- Key Features:
- Create data clean rooms with ease.
- Manage collaboration with partners without moving data.
- Optable Activate
- Description: Simplifies campaign planning and activation across various advertising platforms.
- Key Features:
- Deep integration with ad serving and buying platforms.
- Cross-cloud interoperability.
Identity and Audience Enrichment
- Description: Tools for privacy-safe identity resolution and audience enrichment.
- Key Features:
- Integrates second-party data to enhance audience attributes.
- Compatible with various advertising ID ecosystems.
Privacy Solutions
- Data Governance & Privacy
- Description: Ensures strict data control and compliance with global data regulations.
- Key Features:
- Configurable permissions and secure collaboration.
- Privacy Enhancing Technologies (PETs).
Recent Developments
New Product Launches
No information is available
New Features Added
No information is available
New Partnerships
- Optable and Raptive Partnership
Optable announced a partnership with Raptive to enhance publisher identity management and data collaboration.
- Integration with Privacy Sandbox APIs
Optable launched an early access program for Google Privacy Sandbox, enabling privacy-safe advertising.
- Collaborations with Major Cloud Providers
Optable has formed integrations with AWS, Google BigQuery, and Snowflake to enable truly cross-cloud data collaboration.
Notable Case Studies
- La Presse
Optable's platform helped La Presse grow ad revenue by 9% by leveraging its data in a privacy-safe manner.
- Québecor
Customer insights into Québecor's data collaboration strategy showcasing tangible business results.
Summary
Optable Technologies Inc. specializes in providing privacy-centric data collaboration and advertising activation solutions. The company is distinguished by its innovative approach to data management, collaboration, and activation, coupled with a strong commitment to privacy and compliance. Recent partnerships and integrations reflect Optable’s positioning as a leading provider of data collaboration technology in the advertising industry.
