Optery Company Profile

Background

Optery, founded in 2020, is dedicated to empowering consumers to reclaim control over their personal data. The company offers automated opt-out software that systematically removes individuals' private information—such as home addresses, phone numbers, and email addresses—from the internet. By targeting data brokers that collect and disseminate personal information without consent, Optery addresses critical issues related to privacy, identity theft, and online harassment.

Key Strategic Focus

Optery's strategic focus centers on:

Comprehensive Data Removal: Utilizing patented search technology to identify and eliminate personal information from over 600 data broker sites.

Enterprise Solutions: Offering "Optery for Business," a self-service platform enabling enterprises to protect their executives and employees by removing personal data from the web.

Technological Innovation: Continuously enhancing its platform with advanced features, including AI-generated reports, custom scans, and API integrations, to provide robust privacy protection solutions.

Financials and Funding

As of 2023, Optery reported a revenue of $1.5 million. The company has not publicly disclosed any external funding rounds, indicating a focus on organic growth and operational efficiency.

Technological Platform and Innovation

Optery distinguishes itself through:

Patented Search Technology: Employing proprietary algorithms to dynamically create custom hyperlinks for predefined search queries across multiple websites, enabling efficient identification and removal of personal data.

Automated Opt-Out Processes: Combining automated systems with manual reviews to ensure comprehensive and accurate data removal.

Enterprise-Grade Features: Offering capabilities such as Single Sign-On (SSO), System for Cross-domain Identity Management (SCIM), and Security Assertion Markup Language (SAML) integration, catering to the needs of business clients.

Leadership Team

Lawrence Gentilello, Founder and CEO: Prior to founding Optery, Lawrence led Accenture’s Data Management Platforms practice in North America and held leadership roles at Oracle and BlueKai. He co-founded Screenleap and launched the first online facebook at Stanford in 1999.

Chen Atlas, Founder and CTO: Before Optery, Chen was the tech lead and architect for over 50 engineers at Runa HR. He co-founded As You Stay and Cleanly, and has expertise in building large-scale, complex systems with high availability.

Dekel Barzilay, Co-Founder and VP of R&D: Dekel served as Chief Architect at Lusha, leading the company’s technical architecture through significant growth. He has experience in developing deep neural networks, IoT, cloud, and web applications.

Paul Mander, GM of Optery for Business: Paul brings experience from roles such as Chief Customer Officer at Session AI and early positions at mParticle, where he built and scaled various go-to-market functions.

Hideko Tachibana, VP of Finance and Operations: Hideko has a decade of experience in entrepreneurship and private equity, leading portfolio companies at Fork Equity and serving as CEO of Fomo.

Leadership Changes

In July 2023, Optery expanded its senior leadership team by appointing Paul Mander as General Manager of Optery for Business and Hideko Tachibana as Vice President of Finance and Operations. These strategic hires aim to bolster the company's growth and enhance its enterprise offerings.

Competitor Profile

Market Insights and Dynamics

The personal data removal industry is experiencing significant growth, driven by increasing concerns over privacy, identity theft, and data breaches. The market is characterized by a demand for solutions that can efficiently and comprehensively remove personal information from the internet.

Competitor Analysis

Key competitors in the personal data removal space include:

DeleteMe: Offers subscription-based services to remove personal information from data broker sites, focusing on consumer privacy protection.

PrivacyDuck: Provides personalized data removal services, emphasizing manual processes to ensure thoroughness.

OneRep: Utilizes automated tools to scan and remove personal information from various websites, catering to both individuals and businesses.

Strategic Collaborations and Partnerships

Optery has established partnerships to enhance its service offerings and market reach. Notably, the company has integrated its services with enterprise clients, providing API solutions that enable businesses to embed Optery’s data removal technology into their applications, thereby extending privacy protections to a broader user base.

Operational Insights

Optery's competitive advantages include:

Comprehensive Coverage: Addressing over 600 data broker sites, offering more extensive coverage than many competitors.

Transparency: Providing detailed exposure and removal reports with screenshots and links, ensuring clients can verify the effectiveness of the service.

Enterprise Readiness: Offering features like SSO, SCIM, and SAML integration, making it suitable for business clients seeking scalable privacy solutions.