Optimal is a digital marketing agency specializing in SEO and Digital PR services. The company integrates leading Paid Search, Paid Social, and Display media channels with innovative SEO and Digital PR strategies to drive higher ROI for clients. Founded in 2008, Optimal has over a decade of experience in online marketing, focusing on industries such as hospitality and leisure, information technology, transportation and logistics, financial and payments, and consumer products and services. The company primarily serves clients with revenues under $10 million, as well as those ranging from $10 million to $1 billion.
Key Strategic Focus
Optimal's strategic focus lies in delivering comprehensive digital marketing solutions tailored to client needs. The company emphasizes integrating various media channels with SEO and Digital PR to enhance client growth and ROI. Optimal's services include Web Performance Optimization (WPO), Mobile App Performance Optimization, Content Delivery Network (CDN) setup and tuning, automation and CI/CD pipeline tooling for performance, and seasonal readiness assessments to ensure successful peak events.
Financials and Funding
As of October 2024, Optimal's annual revenue reached $3.8 million. The company operates as a privately held entity and has not publicly disclosed specific funding details.
Technological Platform and Innovation
Optimal leverages a robust technological stack to deliver its services, including:
- Quantum Metric: Analytics
- HubSpot Analytics: Analytics
- Cloudflare CDN: Content Delivery Network
- Font Awesome: Font Scripts
- Slick: JavaScript Libraries
- jQuery Migrate: JavaScript Libraries
- Yoast SEO: Search Engines
- Google Tag Manager: Tag Management
These technologies enable Optimal to provide efficient and effective digital marketing solutions to its clients.
Leadership Team
Optimal's leadership team includes:
- Michael Bassik: CEO, with a CEO rating of 90/100.
Competitor Profile
Optimal operates in a competitive digital marketing landscape. Key competitors include:
- Hamster Garage: Founded in 2019 and headquartered in Chicago, Illinois, Hamster Garage operates within the professional services sector, similar to Optimal.
- PBJ Marketing: A digital marketing agency offering services in SEO, PPC, and social media marketing.
- AdQuantum: Specializes in performance marketing and user acquisition for mobile applications.
Optimal's revenue is ranked first among its top 10 competitors, with the top 10 competitors averaging $1.7 million in revenue. Optimal has 35 employees, ranking first among its top 10 competitors, who average 19 employees.
Strategic Collaborations and Partnerships
Optimal has not publicly disclosed specific strategic collaborations or partnerships.
Operational Insights
Optimal's strategic considerations include maintaining a competitive edge through its comprehensive service offerings and technological capabilities. The company's focus on integrating various media channels with SEO and Digital PR strategies positions it distinctively in the market.
Strategic Opportunities and Future Directions
Optimal's strategic roadmap includes expanding its service offerings and client base, leveraging its technological capabilities to deliver innovative digital marketing solutions. The company's focus on integrating various media channels with SEO and Digital PR strategies positions it well to capitalize on emerging market opportunities.
Contact Information
- Website: thisisoptimal.com
- LinkedIn: Optimal LinkedIn Profile
