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optimation-group

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Company Domain www.optimation.co.nz link_icon
lightning_bolt Market Research

Optimation Group is a New Zealand-based company specializing in design, information technology, and software services. Established in 1992, the company has grown to employ between 251 and 500 individuals. Optimation Group focuses on delivering end-to-end solutions that help organizations harness the potential of people and technology to navigate complex environments. Their services span strategy, people, processes, and technologies, aiming to build engines for disruptive innovation that deliver measurable value outcomes.

Key Strategic Focus

Optimation Group's strategic focus lies in providing comprehensive professional services across design, build, and run phases within an embedded practice structure. This approach ensures best-in-class capability and intellectual property, backed by mature processes, methodologies, and governance. The company tailors engagements from resource augmentation to complete project responsibility, offering scalability, agility, value, and speed to market. Their trans-Tasman team possesses deep industry experience and the breadth of proven capability to tackle complex, large-scale business and technology challenges.

Financials and Funding

As of the latest available data, Optimation Group's estimated annual revenue is approximately $19.4 million, with an estimated revenue per employee of $145,000. The company has experienced a 5% growth in employee count over the past year. Specific details regarding funding history and notable investors are not publicly disclosed.

Technological Platform and Innovation

Optimation Group emphasizes a technology-agnostic approach, assisting clients in making decisions best suited to their unique situations. They offer a full spectrum of professional services across design, build, and run phases, within an embedded practice structure that delivers best-in-class capability and intellectual property backed by mature processes, methodologies, and governance. This comprehensive approach ensures that clients receive tailored solutions that drive growth and efficiency.

Leadership Team

The leadership team at Optimation Group is led by CEO Warrick Flower. Under his guidance, the company has fostered a professional and caring culture, attracting talented individuals dedicated to delivering high-quality solutions.

Competitor Profile

Market Insights and Dynamics: Optimation Group operates in the competitive landscape of digital transformation consulting, where organizations seek to leverage technology for improved performance and innovation. The market is characterized by rapid technological advancements and a growing demand for comprehensive, end-to-end solutions.

Competitor Analysis: Key competitors in the digital transformation consulting space include:

  • Coastal: Specializes in delivering solutions for sales, CPQ, billing, service, analytics, marketing, and communities.


  • Magna5: Offers IT consulting aimed at improving the efficiency and availability of clients' resources and applications.


  • Cognizant: Provides consulting and implementation services across various industries.


  • Shift Paradigm: Focuses on helping clients see a true reflection of their business through the lens of technology and data.


  • Cortavo: Offers technology management solutions built exclusively for small businesses, including hardware, software, and IT support.


These competitors offer similar services, emphasizing the importance of innovation and client-centric approaches in the industry.

Strategic Collaborations and Partnerships

Optimation Group has established partnerships to enhance its service offerings. Notably, the company has partnered with OutSystems, a technology partner that provides a low-code platform for rapid application development.

Operational Insights

Optimation Group's operational strategy emphasizes a technology-agnostic approach, allowing them to tailor solutions to each client's unique needs. Their comprehensive service offerings, from strategy to implementation, provide a distinct competitive advantage in delivering end-to-end solutions. The company's commitment to fostering a professional and caring culture has attracted a talented workforce, contributing to their success in the industry.

Strategic Opportunities and Future Directions

Looking ahead, Optimation Group is well-positioned to capitalize on the growing demand for digital transformation services. By leveraging their deep industry experience and comprehensive service offerings, the company can continue to drive innovation and deliver measurable value outcomes for clients. Expanding strategic partnerships and exploring emerging technologies will further enhance their competitive position in the market.

Contact Information

For more information about Optimation Group and their services, please visit their official website:

Note: Specific contact details such as email addresses, phone numbers, and physical addresses are not provided in the available sources.
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