Company Research Report: Optimise Media Group Limited
Company Overview
- Name: Optimise Media Group Limited
- Mission: To unlock the potential of partnership marketing by optimizing campaign performance through innovative technology and local expertise worldwide.
- Founded: No information is available.
- Founders: No information is available.
- Key People:
- Richard Syme - Executive Chairman
- Richard Savelli - CFO
- Giles Hunt - CTO
- Caroline Asprou - Global Finance Director
- Anthony James - Global Business Development Director
- Headquarters: Registered with the Financial Conduct Authority in the UK.
- Number of Employees: Over 200 employees worldwide.
- Revenue: No information is available.
- Known For: Delivering significant results for advertisers and partners worldwide through affiliate networks, partner platforms, and innovative partnership solutions.
Products
Product Portfolio:
- Affiliate Network:
- Description: A platform delivering over $1 billion in sales each year by leveraging a global network to connect brands with partners.
- Key Features: Real-time reporting, robust tracking, and automated tools for insights and campaign control.
- Partner Platform:
- Description: A comprehensive technology suite that enables partnership management and development globally.
- Key Features: Multi-language support, real-time campaign management, and extensive reporting capabilities.
- Rewards Program:
- Description: Incentive campaigns designed to enhance customer engagement and improve ROI.
- Key Features: Innovative reward systems tailored to customer needs.
- Marketplaces:
- Description: Dedicated platforms for Finance, Retail, and Travel to expand brand reach within specific markets.
- Key Features: Targeted advertising solutions with a focus on generating sales through partnerships.
- Agency Services:
- Description: Strategic campaign services and media buying propositions aimed at maximizing client partnership outcomes.
- Key Features: Customizable service plans (Standard, Premium, Advanced), local market expertise.
Recent Developments
- New Products Launched:
- No information is available regarding new product launches.
- New Features Added:
- A revamped Partner Pay now offering weekly payments for SEA and MENA publishers (as of 28th August 2024).
- Partnerships and Achievements:
- Shortlisted for multiple Global Performance Marketing Awards on 23rd September 2024.
- Successful partnership with Accor enhancing partner marketing and achieving exponential growth.
- Partnered with a Top 10 global consumer electronics brand, resulting in 4X sales growth via its first regional affiliate program.
This detailed report presents a comprehensive view of Optimise Media Group Limited, addressing the company's structure, products, and recent strategic developments, providing key insights for stakeholders and potential partners.
