Company Research Report: Optimity

Company Overview

• Name: Optimity

• Mission: The mission of Optimity is to become the most rewarding lifestyle app by bringing together the world's best brands to educate and reward its health-conscious user base, fostering healthier, wealthier, and longer lives through its micro-learning platform.

• Founded: Optimity was initially started as myHealthSphere in 2013 and officially became Optimity in 2014.

• Founder and Key People: Optimity was co-founded by Jane Wang, who serves as the CEO.

• Headquarters:

• 91 Oxford St, Toronto, ON, M5T 1P2, Canada

• 340 Legget Dr, Ottawa, ON, K2K 1Y6, Canada

• 814 Mission St, 6th Floor, San Francisco, CA 95103, USA

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Optimity is known for its health rewards platform, being the #1 app in the Free Health & Rewards category on both iOS and Google Play Store. It is also noted for combining holistic health pillars – physical activity, nutrition, mental health, social connectedness, and financial wellness to improve lives through a gamified, personalized, and rewarding platform.

Products

• Optimity App:

• Description: The Optimity app provides micro-learning experiences with quizzes, activities, and challenges aimed at fostering healthy lifestyles.

• Key Features:

• Micro-learning quizzes

• Health Coaching with tailored micro-activities and targets

• Knowledge boosting through wellness tips

• Community Challenges for engagement with family and friends

• Reward system for healthy activities

• Optimity Health Grade™:

• Description: A tool that combines lifestyle information with wearable device data to deliver personalized insights for health and wellness outcomes.

• Key Features:

• Personalized health and risk assessments

• Data-driven insights for health improvement

Recent Developments

New Products and Features

• Platform Expansion: Optimity has expanded its health content hub to include topics like pregnancy, motherhood, and stress management.

• Reward System Enhancements: There is a growing interest in Optimity’s financial and mental wellness content, which is being expanded with new modules and activities.

• Partnerships: Optimity works with major companies such as Sun Life Financial, PWC, and Microsoft to integrate its wellness programs and insight-driven content for policyholders and members.

Industry Recognition and Achievements

• Award-Winning Platform: Optimity’s app is award-winning in the health rewards sector, recognized for leveraging behavioral science for effective engagement.

• User Engagement Metrics: The platform has an 85% Net Promoter Score (NPS), showcasing satisfaction among users, surpassing industry standards by 40 points.

Strategic Acquisitions

• Carrot Rewards Acquisition: Optimity acquired Carrot Rewards in December 2019 to scale its consumer-facing services and expand its user base, which includes over 1.6 million on its mailing list.

Corporate Social Responsibility

• Charity Engagement: Optimity members have donated over 15,000,000 gems to charities for social good in the past year.

• SDG Principles: Developing new programs in alignment with Sustainable Development Goals.

Conclusion

Optimity is at the forefront of transforming lifestyle applications, utilizing gamified content to engage a wide demographic in health improvement. By leveraging strategic partnerships and acquisitions, focusing on holistic wellness, and fostering high user satisfaction, Optimity continues to expand its influence in both consumer and enterprise markets.