Optimized Insurance Planning Company Profile

Background

Optimized Insurance Planning (OIP) is a national firm dedicated to providing client-centric insurance planning services. The company focuses on integrating risk management solutions, including annuities, life insurance, and long-term care insurance, into comprehensive financial plans. OIP collaborates with financial professionals committed to acting in their clients' best interests, emphasizing a holistic approach to financial planning.

Key Strategic Focus

OIP's strategic focus centers on enhancing the capabilities of financial advisors through a five-pillar service model:

1. New Client Acquisition Tools: Developing personalized marketing plans that highlight the unique qualities of each advisor, steering away from generic sales systems.

2. Case Design: Offering comprehensive support in case development, including objective insurance product analysis and efficient due diligence documentation.

3. Implementation Support: Assisting with carrier appointments, application processes, and comprehensive case monitoring to ensure smooth implementation of insurance plans.

4. Client Services: Providing compensation tracking, proactive policyholder services, and policy maturity notifications to maintain client engagement and satisfaction.

5. Continuing Education: Delivering ongoing education through newsletters, training events, and personalized product education to keep advisors informed and competitive.

Financials and Funding

Specific financial details and funding history for OIP are not publicly disclosed.

Pipeline Development

OIP's development pipeline focuses on expanding its service offerings and technological capabilities to better support financial advisors. This includes enhancing digital tools for case design, client acquisition, and continuing education.

Technological Platform and Innovation

OIP leverages several technological platforms to streamline its services:

• Annuity Rate Watch: Provides customizable annuity databases, illustrations, and electronic applications.

• Annuity Xpress (AX): Powered by Firelight, this platform offers an end-to-end digital sales experience for annuity business submission.

• Optimized Life Insurance Quoting: An automated system for processing life insurance quotes and applications.

• CE Support for Insurance Licenses: A comprehensive platform for managing compliance, licensing, and continuing education requirements.

Leadership Team

• Scott Heinila, RICP®, CLTC®: CEO and Co-Founder. With over 20 years in the industry, Scott has held roles such as Director of Sales and Regional Vice President. He is also the host of the Optimized Advisor Podcast.

• Bill Bonk: COO and Co-Founder. Bill has over 20 years of experience, focusing on fixed and indexed annuity portfolio design and management.

• Nick Bernatowicz, RICP®, CLTC®: Planning Director. Nick specializes in long-term care planning, portfolio distribution, and protection strategies.

• Brian Dyer: Planning Director. With 12 years in the financial services industry, Brian focuses on crafting tailored financial solutions for clients.

• Jeff Fellion: Planning Director. Jeff is responsible for strategic positioning, sales development, and product demonstration at OIP.

• Toby Frost, RICP®: Director of National Operations. Toby oversees day-to-day operations and assists advisors with insurance solutions.

• Joel Koeniguer, CLU®, ChFC®: Planning Director. Joel has over 35 years of experience, helping advisors leverage annuity, long-term care, and life solutions.

• Elizabeth Moss: Planning Director. Elizabeth focuses on longevity, legacy, and protective planning, with a passion for financial planning for women.

• Michelle Maciejewicz-Peterson: Senior Annuity Case Specialist. Michelle oversees and assists all new business for the Northeast at OIP.

• Danielle Ramchandani: Operations Manager. Danielle manages operations, client relations, event planning, and more at OIP.

• Taylor Tyan: Planning Associate. Taylor focuses on growth and development at OIP while maintaining current relationships.

• Kendall Haire: Licensing Associate. Kendall handles licensing and contracting and assists with marketing and sales support.

• Krystal Lemon: Annuity Case Specialist. Krystal assists in managing applications from submission to issue.

• Dylan Leverett: Planning Associate. Dylan supports sales by maintaining and cultivating business relationships.

• Dallas Whitaker: Licensing Associate. Dallas ensures financial advisors are compliant and have met all requirements to submit business.

• Carly Anderson: Senior Annuity Case Specialist. Carly specializes in annuity operations and service.

Leadership Changes

No recent significant changes or appointments within OIP's leadership team have been publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The insurance planning industry is highly competitive, with numerous firms offering similar services. The market is characterized by a focus on integrating technology to streamline processes and enhance client experiences.

Competitor Analysis

• Insureon: An independent marketplace for small business insurance, offering policies from top carriers. Insureon provides a digital platform for comparing insurance quotes and purchasing coverage online.

• Insurance Planning: Based in Hays, Kansas, this firm offers a range of insurance services and has a revenue of $40 million with 113 employees.

• Optimized Health Plans: Focuses on affordable health care plans, utilizing a modern tech stack including TrackJS, Shopify, and Google Analytics.

Strategic Collaborations and Partnerships

OIP partners with various technological platforms to enhance its service offerings, including Annuity Rate Watch, Annuity Xpress, and others, to provide comprehensive support to financial advisors.

Operational Insights

OIP differentiates itself through a personalized approach to advisor support, focusing on individual marketing plans and comprehensive case design. The firm's commitment to continuous education and technological integration positions it competitively in the market.

Strategic Opportunities and Future Directions

OIP aims to expand its technological capabilities and service offerings to better support financial advisors. This includes enhancing digital tools for case design, client acquisition, and continuing education, as well as exploring new partnerships to broaden its reach.

Contact Information

For more information, visit OIP's official website.

Note: Specific contact details such as email addresses, phone numbers, and physical addresses have been omitted to maintain privacy.