Company Research Report: Optimizely
Company Overview
- Name: Optimizely
- Mission: Optimizely is on a mission to help people unlock their digital potential by reinventing how marketing and product teams work to create and optimize digital experiences across all channels.
- Founded: No specific information available about the exact founding date or the founders.
- Key People in the Company:
- Alex Atzberger, Chief Executive Officer
- Shafqat Islam, President
- Rupali Jain, Chief Product Officer
- Myles Johnson, Chief Financial Officer
- Sebastiaan de Jong, Chief Revenue Officer
- Laura Thiele, Chief People Officer
- Aniel Sud, Chief Technology Officer
- Peter Yeung, Chief Information Officer and Global Data Protection Officer
- Rohit Bhalla, SVP, GTM Strategy & Operations
- Jessica Dannemann, Head of Partner Ecosystem
- Headquarters: 119 5th Ave, 7th Floor, New York, NY 10003, USA
- Number of Employees: Nearly 1,500 employees
- Revenue: No specific revenue information available.
- Known For: Optimizely is known for its leading Digital Experience Platform (DXP) that helps companies orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints. It serves over 10,000 businesses globally.
Products
Content Orchestration
- Description: Tools for managing the entire content supply chain, allowing for planning, creation, and launch of marketing experiences.
- Key Features:
- Content Management
- Content Marketing
- Digital Asset Management
Digital Optimization
- Description: Enables meaningful 1:1 interactions by combining testing with customer data and personalization.
- Key Features:
- Web Experimentation
- Feature Experimentation
- Warehouse-Native Analytics
- Personalization
- Data Platform
Experience-Led Commerce
- Description: Designed to grow commerce businesses by creating buying experiences with customers and business in mind.
- Key Features:
- Configured Commerce
- Increased revenue, higher loyalty, and optimized ROI
Recent Developments
- Recent Developments: No specific information available on recent developments.
- New Products Launched: The company is advancing the Optimizely One suite, including Optimizely Graph for omnichannel delivery and predictive recommendations features.
- New Features Added to Existing Products:
- Seamlessly integrated and fully-embedded AI for marketing lifecycle enhancement
- Improved content publishing processes
- Advanced personalization and customer insights
- New Partnerships: No specific information available about new partnerships.
Recognitions and Achievements
- Industry Awards:
- Finalist for Best Content Marketing Platform and Best Personalization & A/B Testing Platform at Digiday Technology Awards 2023.
- Winner of Best Overall Content Marketing Company at Martech Breakthrough Awards.
- Customer Recognitions from Gartner Peer Insights 2023/2024 for various categories:
- Voice of the Customer for Content Marketing Platform (CMP)
- Digital Experience Platform (DXP)
- Digital Commerce and Personalization Engines
Corporate Social Responsibility
Optimizely is committed to a corporate culture rooted in diversity, equity, and inclusion, valuing differences in race, gender, religion, and more, ensuring a welcoming environment for all employees.
For more information or inquiries, contact Optimizely at their global headquarters located at 119 5th Ave, 7th Floor, New York, NY 10003, USA, or call +1 603 594 0249.
