Company Research Report: Optimove

Company Overview

Name: Optimove

Mission of the Company:
Optimove aims to unleash brands’ full potential so they can gain their customers’ loyalty for life.

Founded: 2012

Founder: Pini Yakuel

Key People:

• Pini Yakuel, Founder & CEO

• Varda Tirosh, Chief Customer Officer

• Moshe Demri, GM, SVP of Global Revenue

• Shai Frank, GM & SVP Product

• Rachel Shehori, SVP Engineering

• Erik Holt, VP Channels

• Rony Vexelman, VP Marketing

• Amir Gabay, VP Tech Ops

• Shirly Evrany, VP HR

• Motti Colman, VP Revenue, Gaming

• Yael Lapid, VP Customer Delivery

• Vadim Waisman, VP R&D

• David Hardy, VP Business Services

• Ohad Shehory, VP Technology

• Hila Shabtai Shemesh, VP Finance

Headquarters: No information is available.

Number of Employees: Over 450 employees.

Revenue: No information is available.

What is the Company Known For:
Optimove is recognized for its pioneering work in customer-led marketing platforms. It enables brands to create, orchestrate, and optimize customer journeys across channels, enhancing retention and customer lifetime value.

Products

Product Offerings:

• Customer-Led Marketing Platform:

A comprehensive solution for planning, orchestrating, and optimizing marketing strategies to boost customer engagement and loyalty. The platform leverages AI, predictive analytics, and multichannel decisioning.

• OptiPromo:

A newly launched solution for B2C marketers delivering dynamic, CRM-powered promotions and rewards tailored to each customer.

High-Level Description of the Product:

• Customer-Led Marketing Platform:

Combines rich historical, real-time, and predictive customer data. It allows brands to deliver the right message through the right channel at the right time, enhancing customer engagement, retention, and lifetime value.

Key Features:

• Real-Time CDP

• Multichannel Decisioning

• AI Optimization

• Email and In-App Messaging

• Mobile Push Notifications

• Digital Ads

• Text Messaging

• Web Push & Pop-Ups

Recent Developments

• Gartner Ranking:

Optimove was recognized as #1 in Journey Orchestration in Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs.

• Forrester Wave Recognition:

Optimove was named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.

• New Product Launch:

Launched OptiPromo, a solution for marketers to deliver CRM-driven promotions and rewards.

• Partnerships:

• Collaborated with Captain Up and Gamanza for a new AI-orchestrated gamification offering.

• Recent Office Expansion:

Relocated to larger offices in Manhattan to accommodate rapid growth.

• Appointments:

Adi Dagan was appointed as Senior Director of Partnerships.

In summary, Optimove is a major player in the marketing technology field, focusing on customer-led solutions. The company continues to expand its influence through strategic product developments and notable partnerships.