Company Research Report: Orb, Inc.

Company Overview

• Name: Orb, Inc.

• Mission: Orb is on an ambitious mission to provide every business with the infrastructure to unlock their revenue. The company focuses on aligning monetization with product usage, enabling businesses to automate billing and experiment with pricing in line with product innovation and usage.

• Founded by: Specific founders are not mentioned, but company insights attribute significant leadership to individuals like Alvaro Morales and Kshitij Grover.

• Headquarters: San Francisco, California

• Employees: No information is available.

• Revenue: No information is available.

• Key People:

• Alvaro Morales, CEO and Co-founder

• Kshitij Grover, Co-founder and CTO

• Known For: Orb is primarily recognized for its modern billing infrastructure that empowers software companies to implement innovative pricing strategies and integrate revenue workflows effectively.

Products

Orb offers a comprehensive billing solution designed for modern software businesses, with the following features:

Product Overview

• Flexible Billing and Pricing:

• Orb enables businesses to separate product logic from billing logic, allowing for dynamic changes in pricing without disrupting the core product.

• It supports several pricing strategies, including usage-based billing, volume discounts, dimensional pricing, and prepaid credits.

• Revenue Management:

• Connects product usage directly to billing with real-time metering infrastructure.

• Offers a unified billing and data system for accurate reporting and revenue management.

• Integrations and Automation:

• Integrates seamlessly with tools like QuickBooks, NetSuite, Stripe, Salesforce, etc.

• Provides automation features like webhook alerts based on customer usage for proactive customer engagement.

• Customer Invoicing:

• Allows for comprehensive invoicing processes with real-time data visualizations and transparency for customers.

• Offers multiple payment gateway integrations for flexible payment options.

Key Features

1. Usage Tracking and Billing Logic: Orb's system captures raw usage data and links it seamlessly to billing processes, enabling fast adaptations to pricing strategies.

2. Adaptive Pricing Models: Supports transitional billing strategies, offering tools to implement custom-negotiated discounts and add-ons.

3. Comprehensive Reporting: Provides real-time reporting capabilities designed to assist with ASC 606 compliance, covering detailed views down to individual usage events for granular insights.

4. Seamless Integrations: Pre-built integrations with various platforms to streamline financial and operational workflows.

Recent Developments

• Recent News & Partnerships:

• Orb has recently raised $25M in a Series B funding round, emphasizing expansion and innovation in its billing solutions.

• Announced notable new hires, such as Bas de Goei as the new Head of Marketing.

• Product Enhancements:

• Launched safer subscription modification features with options to manage credit notes.

• Implemented Salesforce CPQ integration to streamline processes like provisioning and contract management.

• Strategic Initiatives:

• Expanded features for revenue recognition and compliance, with special attention to providing real-time revenue visibility.

• Security and Compliance Updates:

• Continuous security enhancements with third-party penetration testing and SOC-2 Type II compliance.

• Marketing and Expansion:

• Featured in prominent media outlets like Business Insider and TechCrunch for its innovative approach and rapid growth trajectory.

Conclusion

Orb, Inc. is establishing itself as a critical player in modernizing and streamlining billing processes for software companies. Its dedication to integrating flexible, usage-based billing empowers businesses to scale efficiently and align monetization strategies with dynamic product developments. The company's focus on both engineering and financial integration enables organizations to support a seamless transition to advanced billing and pricing infrastructures, setting the stage for future growth and innovation in the SaaS marketplace.