O

ordermygear

lightning_bolt Market Research

Overview



OrderMyGear (OMG) is a prominent e-commerce platform based in Dallas, TX, specializing in group commerce solutions, including team sporting goods, apparel, company swag, corporate gifts, employee uniforms, spirit wear, and fundraising initiatives. OMG provides a seamless, retail-like buying experience for more than 3,500 clients, generating over $1.5 billion in online sales. The platform supports scalability with unlimited stores and users, enabling the creation of sleek, customized online stores in 20 minutes or less. OMG's infrastructure is backed by a team of over 150 experts.

Management and Leadership



Leadership Team


  • Leonid Rozkin: CEO & Board Member

  • Formerly CFO, with a background in investment banking at JPMorgan and private equity at Francisco Partners. Succeeded Dave Dutch, who now serves as Executive Chairman.


  • Matt Kaplan: President

  • Background from Greensboro College with extensive experience in OMG’s growth stages.


  • Dustin Downing: Chief Product Officer

  • Oversees product strategy and development, ensuring alignment with client needs.


  • Scott McClure: Chief Revenue Officer

  • Appointed in February 2024.


  • Tanya Ignacek-Sutton: Senior Vice President

  • Brings expertise in promotional products.


  • Jaclyn Unruh: Chief of Staff

  • Mykayla Goodwin: VP Strategy


Platform Features



OrderMyGear is adept in building diverse online store types, including company, team, fundraising, and redemption stores. The platform offers comprehensive management tools for tracking sales and orders. Additional accolades include a Bronze Stevie® Award for marketing efforts and industry recognition at the 2020 PPAI Expo.

Strategic Growth and Achievements



OMG recently enhanced its market position with the acquisition of DistributorCentral. Strategic growth is supported by a new debt facility from CIBC Innovation Banking, aimed at accelerating strategic partnerships and product launches. The company has received multiple awards, highlighting its rapid growth and industry leadership, including rankings in the Inc. 5000 and recognition from the Dallas Morning News as a top workplace.

Competitive Landscape



OrderMyGear operates within a competitive eCommerceTech industry with an estimated annual revenue of $27.8 million. The company faces significant competition from:

1. WooCommerce: Holds a 66.44% market share in the e-commerce platform category.
2. Shopify: Commands 17.60% of the market, known for ease of use and comprehensive solutions.
3. BigCommerce: Reports revenue of $274.7 million with 1,372 employees.
4. Magento (Now Adobe Commerce): Reports annual revenue of $110.2 million, known for flexibility and customization.

Additional competitors include Square Online, Ecwid, and Constant Contact, each providing various features in online sales and store management. OrderMyGear's specialized focus on team sport and group merchandise sets it apart from broader platforms, offering a distinct competitive advantage.

Contact Information



For partnership opportunities or more details about OMG's offerings, interested parties can request a demo via the official website [https://www.ordermygear.com](https://www.ordermygear.com) or contact:
  • Phone: (214) 945-4000

  • Email: hello@ordermygear.com


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