OrderMyGear, LLC Company Profile

Background

OrderMyGear (OMG) is a leading online store platform specializing in the sale of custom-branded merchandise to groups. Founded in 2008 by Kent McKeaigg, the company emerged from a need to streamline the complex process of managing group orders for sporting goods. Today, OMG empowers distributors, decorators, and dealers to create sleek, retail-like online stores tailored for various customer needs, including corporate apparel, team uniforms, and promotional products. The company's mission is to simplify the process of selling branded products and apparel to groups, enhancing the ordering experience through innovative technology solutions.

Key Strategic Focus

OMG's strategic focus centers on providing versatile and user-friendly online store solutions that cater to a diverse clientele. The platform offers multiple store types, such as company stores, fundraising stores, pop-up stores, team stores, and redemption stores, each designed to meet specific customer requirements. By integrating with major sporting brands and apparel designers, OMG ensures a seamless and efficient ordering process, thereby expanding its market reach and maintaining a competitive edge in the industry.

Financials and Funding

Over the years, OrderMyGear has demonstrated consistent growth and financial stability. The company has raised a total of $35.6 million in funding from investors including Idea Gateway, Susquehanna Growth Equity, Chris Camillo, David Hanson, and Tom Martens. This capital has been strategically utilized to enhance product offerings, expand market presence, and pursue strategic acquisitions.

Technological Platform and Innovation

OMG's platform is distinguished by its proprietary technologies and innovative features designed to streamline the online selling process for branded merchandise. Notable technological advancements include:

Live Inventory Feed: The industry's first live inventory feed, developed in collaboration with leading brands such as Under Armour, adidas, SanMar, Founder Sport Group, and Augusta Sportswear Brands. This feature ensures real-time inventory updates, reducing order errors and improving customer satisfaction.

Express Stores: A program enabling clients to request custom-built stores in less than 60 seconds, resulting in 52% higher cart totals on average. This innovation significantly enhances the efficiency and scalability of online store creation.

Security and Compliance: OMG has achieved SOC 2 Type 1 compliance, underscoring its commitment to data security and privacy. This certification assures clients that their data is managed with the highest standards of security and confidentiality.

Leadership Team

OrderMyGear's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation:

Leonid Rozkin, Chief Executive Officer: Appointed CEO in July 2022, Rozkin brings over a decade of experience in private equity, investment banking, and financial management. His background includes roles at JPMorgan and Francisco Partners, where he was involved in significant software investments.

Scott McClure, Chief Revenue Officer: Joining OMG in February 2024, McClure has over 20 years of experience in revenue growth leadership within the software industry. His previous roles include Executive Vice President of Global Sales at Uniguest and Senior Director for Global Key Accounts at TripAdvisor.

Dave Dutch, Executive Chairman: Formerly the CEO, Dutch transitioned to Executive Chairman in July 2022. In this role, he focuses on developing and enhancing partnerships to bring advanced solutions to clients.

Leadership Changes

In July 2022, OMG announced significant leadership transitions to position the company for future growth. Leonid Rozkin, previously the Chief Financial Officer, was appointed Chief Executive Officer, succeeding Dave Dutch, who moved to the role of Executive Chairman. Additionally, in February 2024, Scott McClure joined the company as Chief Revenue Officer, bringing extensive experience in business development and revenue management.

Competitor Profile

Market Insights and Dynamics

The online store platform market for custom-branded merchandise is experiencing significant growth, driven by increasing demand for personalized products and the shift towards e-commerce solutions. Companies in this sector are focusing on enhancing user experience, integrating advanced technologies, and expanding their service offerings to capture a larger market share.

Competitor Analysis

Key competitors in the online store platform market include:

Fuliaoyi: Specializes in providing e-commerce solutions for custom merchandise, focusing on user-friendly interfaces and seamless integration with various supply chains.

Material Exchange: Offers a digital platform connecting material suppliers with brands and retailers, streamlining the sourcing process for custom products.

VastraApp: Provides a comprehensive platform for apparel businesses, including inventory management, order processing, and online store creation.

Aria Systems: Delivers cloud-based billing and monetization solutions, enabling businesses to manage subscriptions and usage-based billing effectively.

Infor Global Solutions: Offers a suite of enterprise software solutions, including e-commerce platforms tailored for various industries, facilitating efficient online sales processes.

These competitors focus on various aspects of the online store platform market, offering solutions that range from e-commerce integration to specialized services for custom merchandise.

Strategic Collaborations and Partnerships

OMG has established several strategic partnerships to enhance its market position and technological capabilities:

Sports, Inc.: In November 2019, OMG formed a technology partnership with Sports, Inc., the largest sporting goods buying group. This collaboration provides team dealers with access to pre-released OMG product features and discounts, enhancing their e-commerce solutions.