OrderMyGear (OMG) Company Profile

Background

OrderMyGear (OMG) is a Dallas, Texas-based software company specializing in e-commerce solutions tailored for the team sporting goods and group apparel markets. Founded in 2008 by Kent McKeaigg, OMG's mission is to simplify the merchandising, ordering, and fulfillment processes for dealers, decorators, and organizations selling to teams, leagues, corporations, and other groups. The company's platform enables the creation of unique online stores featuring personalized apparel and gear, thereby enhancing the efficiency and profitability of its clients.

Key Strategic Focus

OMG's strategic focus centers on providing an intuitive online store platform that empowers distributors, decorators, and dealers to expand their customer reach and remain competitive in an increasingly technology-driven market. The company emphasizes the development of innovative features designed to streamline the online sales process, including live inventory feeds, express store creation, and comprehensive reporting tools. OMG primarily targets the team sporting goods and promotional products industries, offering solutions that cater to a wide range of customer programs, such as company swag, corporate gifts, employee uniforms, spirit wear, fundraising, and team uniforms.

Financials and Funding

As of the latest available data, OrderMyGear has raised a total of $35.5 million in funding over two rounds. The company has demonstrated consistent growth, being recognized on the Inc. 5000 list of the nation's fastest-growing private companies for five consecutive years from 2016 to 2020. In 2019, OMG powered over $328 million in online sales across 4.3 million transactions, reflecting its significant impact in the e-commerce sector.

Technological Platform and Innovation

OMG's platform is distinguished by several proprietary technologies and innovative features:

Live Inventory Feed: The industry's first live inventory feed, developed in collaboration with leading brands such as Under Armour, adidas, SanMar, Founder Sport Group, and Augusta Sportswear Brands.

Express Stores: A program enabling clients to request custom-built stores in less than 60 seconds, resulting in 52% higher cart totals on average.

Comprehensive Reporting Tools: Advanced analytics and reporting capabilities that provide clients with valuable insights into sales performance and customer behavior.

These technological advancements have earned OMG recognition, including a Bronze Stevie® Award in the Achievement in Product Innovation category in The 18th Annual American Business Awards®.

Leadership Team

OrderMyGear's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation:

Leonid Rozkin: CEO, leading the company's strategic direction and operations.

Matt Kaplan: President, overseeing business development and client relations.

Kent McKeaigg: Founder, instrumental in establishing OMG's vision and mission.

The leadership team has been pivotal in forging strategic partnerships and spearheading technological advancements that have solidified OMG's position in the market.

Leadership Changes

In recent years, OMG has experienced significant leadership changes, including the appointment of Leonid Rozkin as CEO and Matt Kaplan as President. These appointments have been instrumental in driving the company's strategic initiatives and fostering growth.

Competitor Profile

Market Insights and Dynamics

The e-commerce platform market is highly competitive, with numerous players offering solutions tailored to various industries. OMG operates within the niche of team sporting goods and promotional products, focusing on providing specialized online store solutions that cater to group sales and customized merchandise.

Competitor Analysis

Key competitors in the e-commerce platform space include:

WooCommerce: Holding a 69.69% market share, WooCommerce offers a flexible, open-source e-commerce solution suitable for a wide range of businesses.

Shopify: With a 17.60% market share, Shopify provides a comprehensive e-commerce platform with a user-friendly interface and extensive app integrations.

Oracle Commerce: Capturing a 2.57% market share, Oracle Commerce delivers enterprise-level e-commerce solutions with robust features and scalability.

While these competitors offer broad e-commerce solutions, OMG differentiates itself by focusing on the specific needs of team dealers, distributors, and decorators, providing tailored features and support that address the unique challenges of group sales and customized merchandise.

Strategic Collaborations and Partnerships

OMG has established several strategic partnerships to enhance its market position and expand its capabilities:

BrightStores Acquisition: In November 2022, OMG acquired BrightStores, a provider of online company stores for promotional product distributors. This acquisition combined two market-leading technology platforms, enabling OMG to offer a fully configurable, feature-rich online store solution supporting complex, long-term use cases alongside its existing pop-up stores.

DistributorCentral Acquisition: In November 2023, OMG acquired DistributorCentral, a Kansas-based technology provider for suppliers and distributors in the promotional products industry. This acquisition aimed to create a single technology partner to sell, manage, and order promotional merchandise across sales channels, providing clients with access to additional technology solutions, including product search, e-commerce websites, and order management.

Sports, Inc. Partnership: In November 2019, OMG formed a strategic technology partnership with Sports, Inc., the largest sporting goods buying group. This partnership provided team dealers with additional access to pre-released OMG product features and discounts on various services, enhancing their e-commerce capabilities.