Orion Worldwide is a global media company specializing in delivering client value through innovative solutions. Established in 1996, Orion has expanded its global reach and diversified its product offerings to serve some of the world's leading brands. The company's mission is to develop customized solutions that effectively address clients' needs, driven by a team dedicated to diversity of thought, experience, and background.
Key Strategic Focus
Orion Worldwide's strategic focus centers on providing media savings, asset optimization, and revenue growth for its clients. The company offers a range of services, including barter, broadcast (radio and TV), digital display, media buying, mobile, out-of-home (OOH), private marketplaces (PMP), and programmatic solutions. Operating in 26 markets across Asia Pacific, Europe, Latin America, and North America, Orion leverages its global presence to deliver value-driven media solutions.
Financials and Funding
As of December 2024, Orion Worldwide's annual revenue was estimated at $75 million, with approximately 260 employees across six continents. Another source estimates the company's annual revenue at $70.1 million, with 255 employees. The company operates as a business unit within IPG Mediabrands, a division of Interpublic Group (NYSE: IPG).
Leadership Team
Orion Worldwide's leadership team comprises experienced professionals dedicated to driving the company's mission:
- Laura Ryan, Global CEO
- Joined Orion in 2011 as Client Service Director.
- Previously served as Global President of OPEN and Global Client Officer.
- Oversees the organization's vision, mission, and overall direction.
- Beth LaVelle, Global General Counsel & Managing Partner
- Joined Orion in 2012 as VP, Business and Legal Affairs.
- Former Assistant District Attorney in Nassau County, New York.
- Provides strategic legal advice and ensures ethical decision-making.
- Steve Carbone, President, United States
- Leads Orion's operations in the U.S., focusing on growth and client relationships.
- Emily Malloy, President, Canada
- Joined Orion Canada in 2019.
- Former VP, Partnerships at Initiative in Toronto.
- Drives strategic vision and identifies new business opportunities in Canada.
- Howard Norton, Managing Director, EMEA
- Joined Orion in 2016.
- Former EMEA Growth Lead and UK Managing Director–Clients.
- Oversees operations and client relationships across Europe, the Middle East, and Africa.
- Dario Curiel, Managing Director, LATAM
- Joined IPG Mediabrands in 2011 as Regional CFO.
- Former CFO and Regional Controller at McCann Worldgroup.
- Manages operations and growth strategies in Latin America.
- Jackie Edwards, Managing Director, Australia & New Zealand
- Joined Orion in 2019.
- Former General Manager at Magna.
- Leads growth and expansion efforts in Australia and New Zealand.
- Anita Song, Managing Director, Orion China
- Joined Orion in 2021.
- Former General Manager, Enterprise China at Omnicom Media Group.
- Focuses on business growth and expansion in China.
- Koichiro Sano, General Manager, Japan
- Joined Orion Japan in 2018.
- Former Head of Trading at McCann Erickson.
- Expands Orion's reach and client base in Japan.
- Stephanie Foong, Head of Orion, Malaysia
- Joined Orion in 2020.
- Former Director of Client Leadership for Mindshare Malaysia.
- Directs growth and identifies potential partners in Malaysia.
- May Wong, Head of Orion, Singapore
- Leads Orion's operations and strategic initiatives in Singapore.
- Thomas Bokesz, Managing Partner, Orion Austria
- Oversees Orion's business activities and client relationships in Austria.
- Romain Belvaux, Managing Director, Belgium
- Appointed in 2019.
- Former audiovisual expert at IPG Mediabrands' MAGNA.
- Manages operations and client services in Belgium.
- Benjamin Holmfred, Head of Orion Nordics
- Leads Orion's strategic initiatives and growth in the Nordic region.
- Franck Huchon-Bottino, Managing Director, France
- Joined Orion in 2019.
- Former media director at Starcom.
- Focuses on business growth and client partnerships in France.
- Reinhard Meier, Managing Director, Germany
- Joined Orion in 2010.
- Former Director, Media Buying at UM.
- Leads Orion's operations and client services in Germany.
- Dario Sarcinella, Managing Director, Southern Europe
- Joined Orion in 2009.
- Former Planning Director at UM Spain.
- Oversees operations and growth strategies in Southern Europe.
- Peter Mulder, Managing Director, Orion Netherlands
- Manages Orion's business activities and client relationships in the Netherlands.
- Piotr Borusiewicz, Head of Orion Poland
- Leads Orion's strategic initiatives and growth in Poland.
- Helena Ferreira, Orion Business Partner
- Joined Orion in 2015 to launch operations in Portugal.
- Former Managing Director of the Portuguese media club joint venture between IPG and Publicis.
- Handles media vendor negotiations and client relationships in Portugal.
- Andrew Johnston, Managing Director, Orion UK
- Joined Orion UK in 2020.
- Former Head of AV Trading at Havas UK.
- Oversees operations and client services in the UK.
- Diego Zamenfeld, Head of Orion, Argentina
- Leads Orion's operations and strategic initiatives in Argentina.
Competitor Profile
Orion Worldwide operates in the competitive advertising services industry, facing competition from various companies offering similar services. While specific competitors are not detailed in the available sources, the industry includes numerous firms specializing in media buying, digital display, programmatic advertising, and related services.
Strategic Collaborations and Partnerships
Orion Worldwide is a business unit within IPG Mediabrands, a division of Interpublic Group (NYSE: IPG). This affiliation provides Orion with access to a vast network of resources, clients, and industry expertise, enhancing its ability to deliver value-driven media solutions.
Operational Insights
Orion Worldwide's global presence across 26 markets enables the company to offer localized solutions tailored to diverse client needs. The company's commitment to diversity and inclusion has been recognized with five consecutive "Most Inclusive Climate" awards at the IPG Inclusion Awards.
